Over 600 videos about the business of design.
Pursuing a creative career is no easy journey. Staying motivated and trusting the process is a difficult thing to do. So what does it take to pursue a creative career? How can you stay relevant, motivated, and continue to grow in the long run?
Why is it important to show your process? Do you have a creative formula that is repeatable with predictable results or are you just showing the finished work? If you aren’t showing your process and documenting it, you are leaving it up to the imagination of your client as to how you work.
In this edited video from Ben Burns' webinar on how to show your work to get work, he teaches how to tell the story of your work to show effort and impact.
When should you send a prospect a proposal? Is there an ideal time to send a proposal? When is it appropriate and when isn’t it? Ben Burns walks you through the ins and outs of proposals.
Do you want to be a Generalist or a Specialist? Not since the days of debating the Chicken and Egg have people struggled with what steps to take first in order to develop a successful career. In this clip, Chris settles once and for all whether you should have a well rounded set of skills or a small highly specialized focus in a specific area. And his answer might surprise you.
Why should you buy back your time? Times are tight, can you afford to hire people to do the work given the uncertain economic climate? Isn’t it better to earn and save money now as rainy day strategy? What’s the real opportunity cost of keep your hands in the work?
In this video, Viktor shares three methods on how you can create margins. Viktor Baltus is a type designer and illustrator with over 20 years of experience working with Adobe Illustrator and founder of an award-winning package design studio.
How do great artists and designers pick colors for their work? How do you pair colors together? Why do my colors look so bad? In this video, creative director and illustrator Greg Gunn will share 5 important color theory tips that you can apply to your graphic design and digital art.
What makes for good type, layout and design? How can you art direct a designer when it comes to typography. Are there any examples or tutorials on critiquing typography for something with a lot of type?
How do I develop a website with very little classical training on coding? How do I make sure that what I build works on all modern browsers? How do I develop something custom, without having to build every single page by hand?
How are you supposed to bid? How much should you charge? How much should you add for profit?
How do you build a larger, more engaged audience? Maybe you post regularly, but you're not getting the kind of interaction you want? In this short video, Chris shares the simple method that he uses to create better, more engaging social media posts that keep the conversation going.
Are you struggling with how to tell your story? Do you want your story to be read by others? What is the right way to tell your story? Do you want your story to be more engaging?
In the third episode of Built By Hand, Ben is sitting down to design his personal portfolio website... and let's just say, well, it's not entirely a fun process. How do you design for yourself? How do you overcome imposter syndrome? How do you create something that looks and feels like it's on-brand... when it's a personal brand? Join Ben as he tackles his website's visual design, working through imposter syndrome, and hopefully... crafting a portfolio site that represents his personal brand.
Those who don't talk about money, don't make it.
How to market yourself to your audience? How can you establish yourself as a thought leader but still makes people like you? What is the best marketing strategy that you can use in long term?
In her book, "Regrets of the Dying," author Bronnie Ware lists the top 5 regrets that those that suffered from a terminal illness wish they could change about their life.
In this second episode of Built By Hand, Ben's mission is to do creative research for his personal website.
Curious about how to get clients without selling? Are you an introvert who doesn't want to be in front of the camera to do inbound marketing? If that's the case then you will find this method extremely helpful. Today Kady Sandel will show us her step-by-step process of how she went from willing to do anything as long as it is design work to a point where now she is able to work with her ideal client and get booked for several months. And it is all comes down to her website, specifically her BLOG.
In this first episode of Built By Hand, Ben's mission is to figure out the purpose of his website and come up with a plan of attack. Does his work even matter anymore? How do you decide what content belongs here and what content belongs on The Futur's website? What tactics can you use to make the process of planning your personal portfolio website easier?
What are the 8 most common customer objections and how to respond to them. Lightning round of customer role-play w fan favorite Mo Ismail. This is a fun new format we are trying out. Let us know if you want to see more like this in the comments below.
Have you ever felt like you could be doing more in your career? Where is that voice coming from?
How to start using LinkedIn to get leads? How to drive engagement on LinkedIn? What is the best practice you can use to make your post and your profile stand out?
Bring up money early. Clubhouse recording Day 09/12 w/ Win Without Pitching Manifesto author Blair Enns. This call, we focus on the proclamation "We Will Address Issues Of Money Early”. Resist over investing in the buying cycle only to find out that the clients can't afford to pay us what we are worth.
Most people make the mistake of setting big short term goals and small long term goals. Develop the mindset of setting small goals for the short term. Hit them and keep setting new goals. "The journey of 1000 miles begins with a single step." — Lao Tzu
Do you ever have trouble articulating your thoughts? In this video, Chris talks about the habit that has helped him to define the who's, why's, what's, and how's that people constantly ask about.
How can you sell without being salesy? In this role-play, we explore how at the AIGA Design Conference.
How to get a client to agree to pay you $10k. Live demo on Clubhouse between Jule Kim and Chris Do.
Clients don't hire the best option, they hire the least risky option. When they pay more for a logo, what are they really paying for? What's the difference between hiring someone like Chris and a designer from Instagram? What questions can you ask for your clients to tell you what they value?
How to generate an effective video campaign that converts audience into customers? Study the ads that work on you and reverse engineer it. An archive call from The Futur Pro Group Call #157.
Should you charge more? If something is more expensive, what assumptions do you make about the quality? Clubhouse recording Day 11/12 w/ Win Without Pitching Manifesto author Blair Enns.
How do you sell strategy to clients that are coming to you for design work? How do you move away from selling what you make to how you think? How do find a problem worth solving? What're the things you need to know to solve a problem?
What is the entrepreneurial mindset? What's the difference between those that are rich and those are poor? What do you need to know to become wealthy? How can you make more money by trading money for time? Business fundamentals explained via a whiteboard session with Futur Pro members.
What's a fair rate to charge based on a big ambitious goal? How much money should you spend to accomplish the results? If clients ask, how can you guarantee results? This episode, we revisit our most popular video where Chris discusses how to price projects with guarantees.
Clubhouse recording Day 07/12 w/ Win Without Pitching Manifesto author Blair Enns.
So, you've got big dreams, but how much time have you put into planning? Into executing? Dreams are great, but you won't get far with them until you've converted them into goals.
Sell without selling. Easy sales approach even if you hate selling. How do you win without pitching? How do you apply the information from the "Win Without Pitching Manifesto"?
A designer's guide on how to run a profitable business.
What you do doesn't matter to the market if you can't command a price premium. Some tough talk from Blair Enns during our marathon 12 days of The Win Without Pitching Manifesto on Clubhouse.
In this livestream we have animator entrepreneur, Apostolos Roussas. Apostolos will share the business side of animation, how it can help your business, communication with animation, and the results of using animation for marketing and social media.
Chris demonstrates how to respond when a client asks you to discount.
How do you go from side hustle to potentially making millions? Our friend Mike Winkelmann, the artist known as Beeple, has done just that by diving into the world of NFT's to sell his digital art.
Listen in as 3 people pitch creative services to author of The Win Without Pitching Manifesto, Blair Enns. Is it possible to sell to a sales expert? Watch this real life sales pitch go down on Clubhou
How come some people are stuck and other are quick to change? How does someone get over obstacles? How do you bring all of your interests together to use as an advantage? How do you pivot? In this ta
Lola ran into a problem where the clients ruined the work after she delivered it. How should she respond? Find out on this Clubhouse call.
The perils and perks of updating iconic brands.
Ran Segall shares how he earns $300k per year working 30 hours a week.
“The journey of 1000 miles begins with one step.”
What are some of the harshest things clients have ever said to you?
"Your brand isn’t what you say it is. It’s what they say it is.”
Can one survive without the other?
How exactly does discounting products and services work?
Chris shares tips from growing his own agency to help you start yours on the right track.
How do you deal with a client who wants to know your price?
Believe it or not, you can learn design without a formal design education.
How do you properly hand off your design work to clients?
How do you go from wireframes to the final visual design?
Chris and Jose give step-by-step guidance on how to handle your first meeting with a client.
Self-taught or not, here’s what you need to learn as a designer.
How you describe yourself can have an effect on your beliefs.
Set your goals the right way, and you’ll achieve them.
Get a behind-the-scenes look at the brand video creation process.
You never know where your boredom can take you.
Chris shares the ups, downs, and everything in between.
Discussing the state of design education.
Say a price before you show the price.
To be an entrepreneur, you’re either all in, or not at all.
Want to improve your poster design and layouts?
How do you show you’re an expert on something, even with no experience?
The Young Guns take on their biggest design challenge yet.
When clients say you’re too expensive, how do you respond to get the job?
What’s the difference between a bid, proposal, and pitch?
How do you start generating passive income as a designer?
What are the pros and cons of having a business partner?
What does your first graphic design portfolio look like?
Is it possible to get paid for your thinking?
Step inside your user’s mind to design an intuitive user experience.
Chris critiques design work from designers’ submissions.
If your work is good, shouldn’t it speak for itself?
What should designers include in their portfolios?
If you want to improve your graphic design skills, start with typography.
What goes into designing a beautiful beer can?
Are you still charging too little for your design work?
Train your brain to have a success mindset.
How do you define the user experience based on a site audit?
What does it take to become an Instagram influencer?
How do you present your ideas to clients?
Throughout the sales cycle, there are 3 common objections you’ll regularly hear.
If you’re still charging $25, $50, or $100 for your logo designs, watch this video.
How do you raise your prices as an artist, without backing down?
What’s the difference between a good logo and a bad one?
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