As creative entrepreneurs, we feel best when we’re being creative and working with clients to bring something to life. The part we might not love so much is selling. The truth is, there’s an easier way to land clients with the right lead generation.

If you fail to attract clients, you may not have the right strategy in place, from social media to discovery calls to making the sale.

Start with social media

Social media is a value exchange platform. The more value you give, the more time and attention people give back. Therefore, your primary focus should be on creating value for others. Focus on helping your clients achieve the desired result, make it easier for them, look out for them, and anticipate their needs.

If you do this consistently, without asking for anything, wrapped in your unique voice and lived experiences, people will start to show up.

If you’re afraid to put yourself out there, afraid of looking stupid, or feel like you have nothing to say… you aren’t alone. If you struggle for a reason beyond building your business, do it for others who are like you. Do it so that they feel seen, heard, and represented and so that you can walk the talk with how you run your business. It is okay to be your authentic self while building your business.

Choose a platform

When you begin to create content, choosing one or two platforms you can invest time in is the easiest. If you try to create content for every platform right away, you’ll only burn yourself out. Of course, this may be different if you work with a team who can help you.

You’ll want to choose the platform that best suits your target audience. Which social site do they hang out on? Where are they connecting with others? LinkedIn may be the easiest to start with because it’s specifically a business platform.

Create a lead magnet

Once you’ve decided on the platform you’ll focus on, you can create a lead magnet. A lead magnet is something that will be valuable to your potential clients so much that they are happy to give their email and contact information. This isn’t a bad thing; you are giving them something incredibly valuable and useful.

Usually, it will also be digital so that it is infinitely scalable without costing you more money. For example, if you’re selling color correction presets, you can give them a few free first.

Another general rule for your lead magnet is that it needs to be in alignment with what you do. If you are a logo designer, but your lead magnet is about how to make more sales… you won’t be reaching the right clients. Give them the best content upfront – don’t hold back. When they receive your lead magnet, you want them to feel like they hit the jackpot… because they did!

Practice permission marketing

You’ll want to think about your client's thought process and needs from the moment they see your content to the moment they receive your lead magnet and then to a discovery call. In this way, you are empowering your clients as they are the ones to choose if and when to move forward.

Once you have your lead magnet, you can take chunks from it and turn them into content. At the end of these content pieces, add a call to action. The call to action or CTA will invite them to make a decision: would they like to receive the lead magnet? Would they like to opt-in to your newsletter? Would they like to book a discovery call and so on. Each level will invite them to take a new action but remember, it must be their decision to do so.

An easy way to do this on social media is to ask viewers to comment on the post if they’d like to receive your lead magnet. Once they comment, you can send them a link. This also starts an interaction and allows you to begin to socialize with your new potential clients.

Learn more with a discovery call

Once your potential clients have gone through the lead magnet and opted into your email list or newsletter, a percentage of them will be interested in working with you further, which will warrant a discovery call.

A discovery call is a simple conversation to learn more about the potential client. Think of it as a way to learn about their needs, problems, and any other obstacles they may need help with.

When your potential client reaches the discovery call, you know they are interested because they have been watching and using your content and have gone from a cold lead into a hot one.

Now, if you’re wondering what to say during the call, Chris Do broke it down in this video and shared a sales script that worked to sell, even him, the master Do, on a personal training membership. He shares the importance of asking “Why” questions, having your client sell to you, and having them turn the intangible into a tangible number using a scale of 1 to 10.

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So, the #1 reason you aren’t attracting clients? Implementing an authentic social presence and permission marketing funnel that seamlessly takes clients who could genuinely benefit from your services and takes them from a cold lead to a hot one.

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