In this video, Chris Do and Jose Caballer break down the user experience (UX) strategy for a client website. Following the CORE framework, they perform a site audit to determine the user’s needs, their profiles, and the content strategy to move onto the site map development phase.
They answer questions from the audience and start by reviewing who the client is, their current website, and their competition.
Start with CORE
For this website design in particular, Chris and Jose are working with a current client’s website. They’ve already redesigned the landing page, and have been asked to tackle the redesign of the entire site.
Prior to this, they applied the strategies and tactics laid out in the CORE framework to define the client’s brand attributes, user profiles, and their goals as a business.
The client is a higher-end fishing lodge located in British Columbia, Canada. The lodge attracts a variety of guests, mostly middle-aged, wealthier males.
The CORE framework has helped Chris and Jose establish the company’s culture, customer, voice, benefit, value, and x-factor to redefine their brand and design a landing page that reflects it.
The Site Audit
As they prepare to tackle the rest of the site, they first need to do a site audit to get a sense of where the current site is and what content exists already.