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Branding for Non Creatives: Crash Course Full Keynote (2024)

Summary:

In this keynote speech, Chris Do discusses the fundamentals of branding and positioning for non-creatives. He emphasizes that a brand is not what you say it is but what others perceive it to be. Branding is about impression management and influencing people’s perceptions. Positioning, on the other hand, is about how you differentiate yourself from your competitors in the hearts and minds of your customers. Chris provides examples to position your brand effectively.

Key Takeaways:

  1. A brand is a person’s gut feeling about a product, service, or organization.
  2. Branding is impression management and influencing people’s perceptions.
  3. Positioning is about how you differentiate yourself from competitors in the hearts and minds of your customers.
  4. Reframing can be used to position your brand effectively.

Watch the full video to understand branding and positioning for non-creatives better.

Branding for Non Creatives: Crash Course Full Keynote (2024)

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Jan 16

Branding for Non Creatives: Crash Course Full Keynote (2024)

Step up your branding game with Chris Do: Learn to build a standout business identity, make your mark in the industry, and create memorable customer experiences.

Step up your branding game with Chris Do: Learn to build a standout business identity, make your mark in the industry, and create memorable customer experiences.

Summary:

In this keynote speech, Chris Do discusses the fundamentals of branding and positioning for non-creatives. He emphasizes that a brand is not what you say it is but what others perceive it to be. Branding is about impression management and influencing people’s perceptions. Positioning, on the other hand, is about how you differentiate yourself from your competitors in the hearts and minds of your customers. Chris provides examples to position your brand effectively.

Key Takeaways:

  1. A brand is a person’s gut feeling about a product, service, or organization.
  2. Branding is impression management and influencing people’s perceptions.
  3. Positioning is about how you differentiate yourself from competitors in the hearts and minds of your customers.
  4. Reframing can be used to position your brand effectively.

Watch the full video to understand branding and positioning for non-creatives better.

Grab your FREE ticket to join Design Camp here! Happening September 10–13.

There are 20+ talks you can watch for FREE. But you’ll want to upgrade to the Boss Bundle $88 AUD (about $59 USD) which will get you access to 4 VIP talks (with Chris Do, Paula Scher, Kristy Campbell and James Barnard), live panel discussion, lifetime access to recordings, and over $3000 worth of content.

When you use my affiliate link to snag your free ticket and consider upgrading to the Boss Bundle, I earn a small commission. This helps me continue creating awesome free content for you. Thanks in advance for using my affiliate link!

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