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5 Myths Killing Your Creative Business (And How to Overcome Them)
Time, as it turns out, is the most valuable non-renewable perishable resource. You can make more money, but you can’t make more time. This fundamental truth changes everything about how we should approach creative business decisions.
The Real Math Behind Delegation
While many creatives fear that delegating means accepting lower quality work, the math tells a different story. When you hire three people who can each do the work at 50% of your capability, you’re actually increasing your company’s total output by 150%.
Think about that for a moment. Instead of imagining what you lose by delegating, consider what you gain: the ability to focus on what truly matters while your business grows beyond your personal capacity.
The True Cost Formula
Many creative professionals significantly undercharge because they miss crucial components of project costs. Here’s what should actually go into your pricing:
- Production Cost
- Management
- Overhead
- Profit
A project that seems profitable at $1,000 could actually require $1,200 or more to be truly sustainable when all components are properly accounted for.
Client Relationships: What Really Matters
Consider this real estate agent’s story: Through simple anniversary check-ins over 16 years, he maintained such a strong relationship that when his client needed to move, they didn’t even consider calling anyone else. Small touches, consistently applied, create lasting business relationships.
The Global Talent Reality
Here’s a striking fact: 86% of small businesses are hiring internationally to manage costs. Another 58% do so because they can’t find talent locally. The pandemic has opened up new possibilities for creative businesses to build strong teams regardless of geography.
The Risk-Reward Truth
As Peter Drucker notes, “All profit comes from risk.” The difference between being an employee and a business owner is embracing this uncertainty. While an employee has predictable days and steady paychecks, entrepreneurs face variable outcomes – but with the potential to earn more in one project than a year of employment.
Moving Forward
Your primary job? Consolidate the largest amount of discretionary time to do and think of the only things that you can do and no one else can. It’s not about working harder – it's about working smarter and building systems that allow your business to grow beyond your personal capacity.
Want to dive deeper into these insights? Watch the full breakdown here.
Introducing the Roadmap to Success Quiz!
Find out what stage your business is in, plus get a detailed roadmap, resources, and mindset practices to guide you to the next step.
Click here to take the quiz >>
5 Myths Killing Your Creative Business (And How to Overcome Them)
Stop undercharging for your creative work. Learn the real math behind pricing, delegation, and building a profitable creative business.
Stop undercharging for your creative work. Learn the real math behind pricing, delegation, and building a profitable creative business.
Time, as it turns out, is the most valuable non-renewable perishable resource. You can make more money, but you can’t make more time. This fundamental truth changes everything about how we should approach creative business decisions.
The Real Math Behind Delegation
While many creatives fear that delegating means accepting lower quality work, the math tells a different story. When you hire three people who can each do the work at 50% of your capability, you’re actually increasing your company’s total output by 150%.
Think about that for a moment. Instead of imagining what you lose by delegating, consider what you gain: the ability to focus on what truly matters while your business grows beyond your personal capacity.
The True Cost Formula
Many creative professionals significantly undercharge because they miss crucial components of project costs. Here’s what should actually go into your pricing:
- Production Cost
- Management
- Overhead
- Profit
A project that seems profitable at $1,000 could actually require $1,200 or more to be truly sustainable when all components are properly accounted for.
Client Relationships: What Really Matters
Consider this real estate agent’s story: Through simple anniversary check-ins over 16 years, he maintained such a strong relationship that when his client needed to move, they didn’t even consider calling anyone else. Small touches, consistently applied, create lasting business relationships.
The Global Talent Reality
Here’s a striking fact: 86% of small businesses are hiring internationally to manage costs. Another 58% do so because they can’t find talent locally. The pandemic has opened up new possibilities for creative businesses to build strong teams regardless of geography.
The Risk-Reward Truth
As Peter Drucker notes, “All profit comes from risk.” The difference between being an employee and a business owner is embracing this uncertainty. While an employee has predictable days and steady paychecks, entrepreneurs face variable outcomes – but with the potential to earn more in one project than a year of employment.
Moving Forward
Your primary job? Consolidate the largest amount of discretionary time to do and think of the only things that you can do and no one else can. It’s not about working harder – it's about working smarter and building systems that allow your business to grow beyond your personal capacity.
Want to dive deeper into these insights? Watch the full breakdown here.
Introducing the Roadmap to Success Quiz!
Find out what stage your business is in, plus get a detailed roadmap, resources, and mindset practices to guide you to the next step.
Click here to take the quiz >>
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