Over 600 videos about the business of design.
Pursuing a creative career is no easy journey. Staying motivated and trusting the process is a difficult thing to do. So what does it take to pursue a creative career? How can you stay relevant, motivated, and continue to grow in the long run?
This video discusses the four pillars of happiness according to the late Tony Shea, which are perceived progress, perceived control, belonging, and purpose. These pillars are discussed in relation to how organizations can integrate them into their business models and how it can help with sales. The video also uses the example of religion to demonstrate how these concepts are implemented successfully. It is suggested that businesses should reflect on their customer experience and see if they can enhance these pillars to make customers feel more in control and that they are making progress. The video emphasizes the importance of helping and teaching customers rather than being overly aggressive with sales.
In this video, Phyllis shares her insights on the importance of having a good idea that is both obvious and cool, and how this can lead to a successful business. Drawing from her personal experience of running a business, she stresses the importance of personal branding and authenticity, which she believes are critical in endorsing a business. She provides guidance on how to establish a two-word brand that accurately represents one's true self.
If you want to constantly win new clients, here are 5 things that business coach Matt Essam always does when he talks to new leads for the first time.
How to Stand Out and Build Your Brand Without Compromising Your Values
How to Create a Unique and Memorable Brand in Two Words
Building Authority and Expertise Through Your Two-Word Brand
In this video Chris stresses the importance of critical thinking and not blindly following templates, and encourages people to embrace their uniqueness and not be afraid to stand out. He also emphasizes the importance of knowing your target market in order to create effective messaging.
THE FINALE of the 5 Core Essentials to Growing Your Creative Freelance Business
Unlocking Your Potential: Discovering Your Purpose and Gifts
"Why Reading Alone Won't Make You Successful - The Real Key Revealed"
In this video, Michael Ventura talks about discovering one's purpose in life and how it's important to try different things to uncover what we enjoy and are good at. The speaker shares a study that reveals that many people have a sense of purpose but struggle to articulate it. They talk about their own journey of self-discovery and how they realized their purpose was to help and support people. The conversation shifts to the idea of discovering our unique gifts or superpowers and how being in alignment with them leads to happiness, health, and success. Michael emphasizes the importance of trying new things to uncover our dormant gifts and shares a personal anecdote about their son's experience with food to illustrate this point.
Don't miss our 2023 Europe Tour: https://bit.ly/futureuro23
Do you ACTUALLY create brand identities or do you design logos? Be honest!
In this video, business coach Matt Essam shares how to scale your creative agency to a $1 million business.
In this video, Michael Ventura discusses the importance of prioritizing one's time as life expectancy dwindles, and the necessity of making wise choices. He shares an anecdote about a man who randomly picks a day when he will be 82 years old and writes "dead" on it, then determines how many books he has left to read in his remaining time. The speaker reflects on the finality of choices and urges viewers to ask themselves big questions about the meaning of their lives and what they want to leave behind. Chris also shares an anagram for the word passion, suggesting that it can be interpreted as "I pass on," encouraging viewers to think about what they want to pass on to others. Keywords for this video might include: prioritizing time, making wise choices, life expectancy, finality of choices, meaning of life, passing on legacy.
Part 3 of the 5 Core Essentials to Growing Your Creative Freelance Business
In this video, Chris talks about how introverts make great listeners, and although extroverts can also be great listeners, they may struggle with containing their own voice. Chris discusses his own journey as an introvert, struggling with finding their identity and voice, and how they eventually came to love and accept themselves. He also talk about their experience with public speaking and managing their energy around others, emphasizing that introverts can be great communicators despite commonly being associated with shyness. Lastly he also touches on the topic of their own success in content creation and the growth of their brand.
One of the necessary jobs of the UX Designer (or any designer) is being a translator between client and customer. Often times, clients will want to use unfamiliar language or technical terms that, inevitably will confuse a potential customer. Part of your value as a UX Designer is to be the Rosetta Stone between the two. In this video, Ben Burns and Vincent Brathwaite, instructor for our UX Fundamentals course, discuss the importance of being able to distill and translate a clients language in a way that the every day person can understand.
Check out Laws of Creativity by Joey Cofone: https://www.joeycofone.com/book
Part 2 of the 5 Core Essentials to Growing Your Creative Freelance Business
This sales philosophy will lead you to $1,000,000 worth of sales if you practice it consistently.
Do you ever have trouble articulating your thoughts? In this video, Chris talks about the habit that has helped him to define the who's, why's, what's, and how's that people constantly ask about.
How you describe yourself can have an effect on your beliefs.
How do you translate strategy into visuals?
What you do doesn't matter to the market if you can't command a price premium. Some tough talk from Blair Enns during our marathon 12 days of The Win Without Pitching Manifesto on Clubhouse.
The perils and perks of updating iconic brands.
What are the pros and cons of having a business partner?
When should you send a prospect a proposal? Is there an ideal time to send a proposal? When is it appropriate and when isn’t it? Ben Burns walks you through the ins and outs of proposals.
Bring up money early. Clubhouse recording Day 09/12 w/ Win Without Pitching Manifesto author Blair Enns. This call, we focus on the proclamation "We Will Address Issues Of Money Early”. Resist over investing in the buying cycle only to find out that the clients can't afford to pay us what we are worth.
How do you respond to clients when they say "your price is too high”?
Lola ran into a problem where the clients ruined the work after she delivered it. How should she respond? Find out on this Clubhouse call.
When creating a poster, have you ever considered what not to do with a design layout?
What’s the difference between a good logo and a bad one?
If you design for the web, you know how important it is to design for the user’s experience.
Can one survive without the other?
"Your brand isn’t what you say it is. It’s what they say it is.”
Whether you’re fresh out of design school or building up your business, it helps to know what companies look for in a design portfolio.
Step inside your user’s mind to design an intuitive user experience.
How do you define the user experience based on a site audit?
What makes for good type, layout and design? How can you art direct a designer when it comes to typography. Are there any examples or tutorials on critiquing typography for something with a lot of type?
If you’re in graphic design, chances are pretty high that you’re using Adobe Illustrator on a regular basis.
How are you supposed to bid? How much should you charge? How much should you add for profit?
What are some of the harshest things clients have ever said to you?
Should you charge more? If something is more expensive, what assumptions do you make about the quality? Clubhouse recording Day 11/12 w/ Win Without Pitching Manifesto author Blair Enns.
Make your logo simpler, more legible and timeless vs. trying to be clever.
What makes a logo great? What are the rules and design principles behind logo design?
Train your brain to have a success mindset.
Do you want to be a Generalist or a Specialist? Not since the days of debating the Chicken and Egg have people struggled with what steps to take first in order to develop a successful career. In this clip, Chris settles once and for all whether you should have a well rounded set of skills or a small highly specialized focus in a specific area. And his answer might surprise you.
Want some quick tips to instantly improve your graphic design skills? Here are a few simple tips and tricks for posters, logos, and style frames.
Why should you buy back your time? Times are tight, can you afford to hire people to do the work given the uncertain economic climate? Isn’t it better to earn and save money now as rainy day strategy? What’s the real opportunity cost of keep your hands in the work?
Discussing the state of design education.
Most people make the mistake of setting big short term goals and small long term goals. Develop the mindset of setting small goals for the short term. Hit them and keep setting new goals. "The journey of 1000 miles begins with a single step." — Lao Tzu
How do you sell strategy to clients that are coming to you for design work? How do you move away from selling what you make to how you think? How do find a problem worth solving? What're the things you need to know to solve a problem?
How come some people are stuck and other are quick to change? How does someone get over obstacles? How do you bring all of your interests together to use as an advantage? How do you pivot? In this ta
See how much money you are potentially leaving on the table by not pricing the client.
Win Without Pitching Manifesto author Blair Enns joins us live to discuss pricing creativity.
In this first episode of Built By Hand, Ben's mission is to figure out the purpose of his website and come up with a plan of attack. Does his work even matter anymore? How do you decide what content belongs here and what content belongs on The Futur's website? What tactics can you use to make the process of planning your personal portfolio website easier?
If your work is good, shouldn’t it speak for itself?
How do you start generating passive income as a designer?
Posting on social media doesn’t need to be stressful.
How exactly does discounting products and services work?
Should you be a generalist or specialist if you want to get work?
Get a behind-the-scenes look at the brand video creation process.
In this edited video from Ben Burns' webinar on how to show your work to get work, he teaches how to tell the story of your work to show effort and impact.
What does the logo design process with a client look like?
Chris critiques design work from designers’ submissions.
How to start using LinkedIn to get leads? How to drive engagement on LinkedIn? What is the best practice you can use to make your post and your profile stand out?
Want to improve your poster design and layouts?
How do you know what to post to grow your Instagram profile?
Are you still charging too little for your design work?
Why do some designers feel guilty about charging for creative services?
Believe it or not, you can learn design without a formal design education.
You never know where your boredom can take you.
How do you build a larger, more engaged audience? Maybe you post regularly, but you're not getting the kind of interaction you want? In this short video, Chris shares the simple method that he uses to create better, more engaging social media posts that keep the conversation going.
What is color theory? Why do your colors look awful? How do you use color? And why is it so difficult?
Are you struggling with how to tell your story? Do you want your story to be read by others? What is the right way to tell your story? Do you want your story to be more engaging?
Say a price before you show the price.
Those who don't talk about money, don't make it.
How do you start and run a design business with as few bumps as possible?
What do clients really mean when they ask “how much does this cost?”
A designer's guide on how to run a profitable business.
Join new co-host Melinda Livsey as Chris coaches her on how to run her creative business to achieve focus, raise her rates and delegate work to others.
When clients say you’re too expensive, how do you respond to get the job?
Throughout the sales cycle, there are 3 common objections you’ll regularly hear.
How do you respond to low budget clients?
Have you ever felt like you could be doing more in your career? Where is that voice coming from?
Do your clients tend to change their minds after you show your logo designs?