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Video Content

Over 600 videos about the business of design.

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Video Playlist

Document and Show Your Creative Process

Why is it important to show your process? Do you have a creative formula that is repeatable with predictable results or are you just showing the finished work? If you aren’t showing your process and documenting it, you are leaving it up to the imagination of your client as to how you work.

Make A Case Study That Gets Client Work

In this edited video from Ben Burns' webinar on how to show your work to get work, he teaches how to tell the story of your work to show effort and impact.

When To Send A Proposal?

When should you send a prospect a proposal? Is there an ideal time to send a proposal? When is it appropriate and when isn’t it? Ben Burns walks you through the ins and outs of proposals.

Specialize or Generalize

Do you want to be a Generalist or a Specialist? Not since the days of debating the Chicken and Egg have people struggled with what steps to take first in order to develop a successful career. In this clip, Chris settles once and for all whether you should have a well rounded set of skills or a small highly specialized focus in a specific area. And his answer might surprise you.

Should You Hire Others?

Why should you buy back your time? Times are tight, can you afford to hire people to do the work given the uncertain economic climate? Isn’t it better to earn and save money now as rainy day strategy? What’s the real opportunity cost of keep your hands in the work?

How To Create Margins For Your Designs

In this video, Viktor shares three methods on how you can create margins. Viktor Baltus is a type designer and illustrator with over 20 years of experience working with Adobe Illustrator and founder of an award-winning package design studio.

How to Not Suck at Color

How do great artists and designers pick colors for their work? How do you pair colors together? Why do my colors look so bad? In this video, creative director and illustrator Greg Gunn will share 5 important color theory tips that you can apply to your graphic design and digital art.

Typography Design & Art Direction pt. 1

What makes for good type, layout and design? How can you art direct a designer when it comes to typography. Are there any examples or tutorials on critiquing typography for something with a lot of type?

Building a personal website... With no code?! Built By Hand Ep 4

How do I develop a website with very little classical training on coding? How do I make sure that what I build works on all modern browsers? How do I develop something custom, without having to build every single page by hand?

Tips On How To Price Your Design Work And Make A Profit

How are you supposed to bid? How much should you charge? How much should you add for profit?

How To Write Better Instagram Content To Get Engagement

How do you build a larger, more engaged audience? Maybe you post regularly, but you're not getting the kind of interaction you want? In this short video, Chris shares the simple method that he uses to create better, more engaging social media posts that keep the conversation going.

How To Tell Stories That Wins Hearts & Minds – Tell Your Story Part 2

Are you struggling with how to tell your story? Do you want your story to be read by others? What is the right way to tell your story? Do you want your story to be more engaging?

Designing a Personal Portfolio Website–Web Design Process: Built By Hand Ep 3

In the third episode of Built By Hand, Ben is sitting down to design his personal portfolio website... and let's just say, well, it's not entirely a fun process. How do you design for yourself? How do you overcome imposter syndrome? How do you create something that looks and feels like it's on-brand... when it's a personal brand? Join Ben as he tackles his website's visual design, working through imposter syndrome, and hopefully... crafting a portfolio site that represents his personal brand.

How To Talk About $$$ With Clients (Day 12 WWPM)

Those who don't talk about money, don't make it.

Easy Way To Market Yourself and Why You Should Do It - Tell Your Story Part 1

How to market yourself to your audience? How can you establish yourself as a thought leader but still makes people like you? What is the best marketing strategy that you can use in long term?

Don't Die With Regrets Motivation Video

In her book, "Regrets of the Dying," author Bronnie Ware lists the top 5 regrets that those that suffered from a terminal illness wish they could change about their life.

Creative Research for a Personal Website: Built By Hand Ep 2

In this second episode of Built By Hand, Ben's mission is to do creative research for his personal website.

Get Qualified Leads, Bigger Projects, With No Ads Even If You're ESL

Curious about how to get clients without selling? Are you an introvert who doesn't want to be in front of the camera to do inbound marketing? If that's the case then you will find this method extremely helpful. Today Kady Sandel will show us her step-by-step process of how she went from willing to do anything as long as it is design work to a point where now she is able to work with her ideal client and get booked for several months. And it is all comes down to her website, specifically her BLOG.

Planning a personal website: Does my portfolio matter?

In this first episode of Built By Hand, Ben's mission is to figure out the purpose of his website and come up with a plan of attack. Does his work even matter anymore? How do you decide what content belongs here and what content belongs on The Futur's website? What tactics can you use to make the process of planning your personal portfolio website easier?

8 Client Objection Responses in 8 Minutes (Lightning Round Role-play)

What are the 8 most common customer objections and how to respond to them. Lightning round of customer role-play w fan favorite Mo Ismail. This is a fun new format we are trying out. Let us know if you want to see more like this in the comments below.

How To Reframe and Silence Your Critical Inner Voice

Have you ever felt like you could be doing more in your career? Where is that voice coming from?

Linkedin Story Posts Structure, Tips, & Advice To Get More Views & Engagement

How to start using LinkedIn to get leads? How to drive engagement on LinkedIn? What is the best practice you can use to make your post and your profile stand out?

When To Discuss Budget With Clients? Win Without Pitching Clubhouse Recording 9/12

Bring up money early. Clubhouse recording Day 09/12 w/ Win Without Pitching Manifesto author Blair Enns. This call, we focus on the proclamation "We Will Address Issues Of Money Early”. Resist over investing in the buying cycle only to find out that the clients can't afford to pay us what we are worth.

Set Small Goals In Order To Get Big Results

Most people make the mistake of setting big short term goals and small long term goals. Develop the mindset of setting small goals for the short term. Hit them and keep setting new goals. "The journey of 1000 miles begins with a single step." — Lao Tzu

You Gain Clarity Through Articulation

Do you ever have trouble articulating your thoughts? In this video, Chris talks about the habit that has helped him to define the who's, why's, what's, and how's that people constantly ask about.

Ask Questions To Diagnose The Problem Instead of Selling—Role-play

How can you sell without being salesy? In this role-play, we explore how at the AIGA Design Conference.

Three Tips To Tell Better Stories (Story Formula)

How to tell better stories.

Closing A $10k Client That Is Reluctant (Live on Clubhouse)

How to get a client to agree to pay you $10k. Live demo on Clubhouse between Jule Kim and Chris Do.

Can You Justify A $16k Price Difference For A Logo?

Clients don't hire the best option, they hire the least risky option. When they pay more for a logo, what are they really paying for? What's the difference between hiring someone like Chris and a designer from Instagram? What questions can you ask for your clients to tell you what they value?

Best Marketing Video That Converts Customers (Formula, Breakdown & How To Replicate)

How to generate an effective video campaign that converts audience into customers? Study the ads that work on you and reverse engineer it. An archive call from The Futur Pro Group Call #157.

The More It Costs The Higher The Perceived Value: WWPM Clubhouse Recording 11/12

Should you charge more? If something is more expensive, what assumptions do you make about the quality? Clubhouse recording Day 11/12 w/ Win Without Pitching Manifesto author Blair Enns.

Selling Strategy From Design Work

How do you sell strategy to clients that are coming to you for design work? How do you move away from selling what you make to how you think? How do find a problem worth solving? What're the things you need to know to solve a problem?

Business 101– How To Leverage Money For Time

What is the entrepreneurial mindset? What's the difference between those that are rich and those are poor? What do you need to know to become wealthy? How can you make more money by trading money for time? Business fundamentals explained via a whiteboard session with Futur Pro members.

How To Guarantee Results When Clients Ask

What's a fair rate to charge based on a big ambitious goal? How much money should you spend to accomplish the results? If clients ask, how can you guarantee results? This episode, we revisit our most popular video where Chris discusses how to price projects with guarantees.

Focus To Build Expertise Rapidly: Win Without Pitching Clubhouse Recording 7/12

Clubhouse recording Day 07/12 w/ Win Without Pitching Manifesto author Blair Enns.

Direction Matters More Than Velocity– Work Smarter Not Harder

So, you've got big dreams, but how much time have you put into planning? Into executing? Dreams are great, but you won't get far with them until you've converted them into goals.

Easy Sales Technique Even If You Hate Selling – Clubhouse Roleplay

Sell without selling. Easy sales approach even if you hate selling. How do you win without pitching? How do you apply the information from the "Win Without Pitching Manifesto"?

How To Run A Creative Business Express

A designer's guide on how to run a profitable business.

Why You Must Raise Your Price (Clubhouse WWPM XI w/ Blair Enns)

What you do doesn't matter to the market if you can't command a price premium. Some tough talk from Blair Enns during our marathon 12 days of The Win Without Pitching Manifesto on Clubhouse.

How to Make Passive Income With Animation w/Apostolos Roussas

In this livestream we have animator entrepreneur, Apostolos Roussas. Apostolos will share the business side of animation, how it can help your business, communication with animation, and the results of using animation for marketing and social media.

Dealing With Difficult Clients

Ready to fire your client?

How To Discount And Make Money

Chris demonstrates how to respond when a client asks you to discount.

Beeple NFT art makes history–selling for millions $$$ at auction!!!

How do you go from side hustle to potentially making millions? Our friend Mike Winkelmann, the artist known as Beeple, has done just that by diving into the world of NFT's to sell his digital art.

3 Designers Pitch A Sales Expert

Listen in as 3 people pitch creative services to author of The Win Without Pitching Manifesto, Blair Enns. Is it possible to sell to a sales expert? Watch this real life sales pitch go down on Clubhou

Reinventing Yourself: Obstacles As Opportunities

How come some people are stuck and other are quick to change? How does someone get over obstacles? How do you bring all of your interests together to use as an advantage? How do you pivot? In this ta

What To Do When Clients Ruin Your Work After Delivery

Lola ran into a problem where the clients ruined the work after she delivered it. How should she respond? Find out on this Clubhouse call.

Why Redesign the Dropbox Logo? Design Master Brian Collins Explains

The perils and perks of updating iconic brands.

How to Build BEAUTIFUL Websites in HOURS

Ran Segall shares how he earns $300k per year working 30 hours a week.

How Do I Know What I’m Good At? Finding Your Super Power

“The journey of 1000 miles begins with one step.”

The Worst Things That Clients Have Said To Me

What are some of the harshest things clients have ever said to you?

What is Branding? A deep dive with Marty Neumeier

"Your brand isn’t what you say it is. It’s what they say it is.”

F1 Formula 1 Logo Review Critique

A deep dive into the reasoning behind a logo redesign.

What is the Difference Between Branding & Marketing? What’s More Important?

Can one survive without the other?

Visual Trends 2019

Get ready to predict visual trends to connect with your audience.

Never Discount to Get Sales—The Right Way to Trigger Sales

How exactly does discounting products and services work?

3 Tips on Starting Your Own Design Agency

Chris shares tips from growing his own agency to help you start yours on the right track.

Difficult Client Role Play Who is Fishing For a Price

How do you deal with a client who wants to know your price?

How You Can Learn Design Without School

Believe it or not, you can learn design without a formal design education.

Beer Brewery Makeover — Building a Brand, Ep. 11

How do you properly hand off your design work to clients?

How to Design a Website From Wireframes

How do you go from wireframes to the final visual design?

Establish the Terms of Engagement During the First Client Meeting

Chris and Jose give step-by-step guidance on how to handle your first meeting with a client.

Curriculum for Self-Taught Designers — What You Need To Learn

Self-taught or not, here’s what you need to learn as a designer.

You are not a FREELANCER! Stop acting like one.

How you describe yourself can have an effect on your beliefs.

Goal Setting and How To Achieve Your Goals (4 minutes)

Set your goals the right way, and you’ll achieve them.

Making the Perfect Beer Commercial – Building A Brand, Ep 10

Get a behind-the-scenes look at the brand video creation process.

How Unmesh Dinda Got 1.5 Million Subscribers On YouTube

You never know where your boredom can take you.

How to Negotiate a Lowball Offer

How can you tell if the client can really afford you?

How to Be a More Confident Designer

Do you struggle when speaking to clients?

Productivity Tips to GET MORE DONE

Procrastination happens. Here’s what we can do about it.

What is Branding? 4 Minute Crash Course

Let’s set the record straight.

How did you start your design business? AMA with Chris Do

Chris shares the ups, downs, and everything in between.

Should You Go To Design School: Doing The Math on Education

Discussing the state of design education.

How to Talk About Price or Budget Using Price Bracketing

Say a price before you show the price.

How to Position a Brand

Position your brand to maximize the value of your business.

Am I An Entrepreneur? What It Takes to Start Your Own Business

To be an entrepreneur, you’re either all in, or not at all.

Learn Typography Through This Poster Design Critique

Want to improve your poster design and layouts?

How to Position Yourself as an Expert If You Have No Experience

How do you show you’re an expert on something, even with no experience?

Brand Identity Design Presentations and Critique - Young Guns EP 10

The Young Guns take on their biggest design challenge yet.

How to Respond When Clients Say You’re Too Expensive

When clients say you’re too expensive, how do you respond to get the job?

Bid, Proposal, Pitch - How to Get & Close Clients

What’s the difference between a bid, proposal, and pitch?

Passive Income for Designers with Dustin Lee

How do you start generating passive income as a designer?

Why I Don’t Have a Business Partner Anymore

What are the pros and cons of having a business partner?

Emily’s First Graphic Design Portfolio Review - Part 1

What does your first graphic design portfolio look like?

How She Went From Charging $0 to $5k For Strategy in 6 Months

Is it possible to get paid for your thinking?

UX Design 2 - How To Design a Website: User Stories

Step inside your user’s mind to design an intuitive user experience.

Live Design Critique with Chris Do | Brand Identity, Motion Graphics, Print Design

Chris critiques design work from designers’ submissions.

How to Write Content for the Web

How do you find the right words for your website?

Pitch This! How to Present Design Work to Clients like a Pro!

If your work is good, shouldn’t it speak for itself?

Designer Portfolio Reviews — Young Guns Ep.2

What should designers include in their portfolios?

How to Improve Your Layout and Typography Critique

If you want to improve your graphic design skills, start with typography.

Designing a Beautiful Beer Can – Building A Brand, Ep. 9

What goes into designing a beautiful beer can?

I Wish I Knew This When I Started: Logo Design Pt. 2

Are you still charging too little for your design work?

Success Mindset: What You Need to do to Be Successful in Design

Train your brain to have a success mindset.

UX Design - How to Design a Website: Site Audit

How do you define the user experience based on a site audit?

Become an Instagram Influencer w/ Expert Bonnie Tsang

What does it take to become an Instagram influencer?

A Better Way to Present to Clients – Building A Brand, Ep. 5

How do you present your ideas to clients?

How to Respond to the 3 Most Common Client Objections in Sales

Throughout the sales cycle, there are 3 common objections you’ll regularly hear.

How to Charge 100x More for Logo Design

If you’re still charging $25, $50, or $100 for your logo designs, watch this video.

How Do I Raise Prices Without Losing Clients?

How do you raise your prices as an artist, without backing down?

What Makes a Logo Great and Iconic? With Sagi Haviv

What’s the difference between a good logo and a bad one?