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Video Content

Over 600 videos about the business of design.

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Video Playlist

Unlocking Happiness: The 4 Pillars You Need to Know

This video discusses the four pillars of happiness according to the late Tony Shea, which are perceived progress, perceived control, belonging, and purpose. These pillars are discussed in relation to how organizations can integrate them into their business models and how it can help with sales. The video also uses the example of religion to demonstrate how these concepts are implemented successfully. It is suggested that businesses should reflect on their customer experience and see if they can enhance these pillars to make customers feel more in control and that they are making progress. The video emphasizes the importance of helping and teaching customers rather than being overly aggressive with sales.

How to Build a Strong Personal Brand for Your Business (Explicit Language)

In this video, Phyllis shares her insights on the importance of having a good idea that is both obvious and cool, and how this can lead to a successful business. Drawing from her personal experience of running a business, she stresses the importance of personal branding and authenticity, which she believes are critical in endorsing a business. She provides guidance on how to establish a two-word brand that accurately represents one's true self.

5 Things I Do Every Day To Win New Clients

If you want to constantly win new clients, here are 5 things that business coach Matt Essam always does when he talks to new leads for the first time.

Why Compromising Your Brand Isn't Worth It (Explicit Language)

How to Stand Out and Build Your Brand Without Compromising Your Values

From Cliches to Creativity: Making Your Brand Stand Out

How to Create a Unique and Memorable Brand in Two Words

Finding Your Two-Word Brand for Success (Explicit Language)

Building Authority and Expertise Through Your Two-Word Brand

Unlock Your Unique Potential

In this video Chris stresses the importance of critical thinking and not blindly following templates, and encourages people to embrace their uniqueness and not be afraid to stand out. He also emphasizes the importance of knowing your target market in order to create effective messaging.

Attract Customers Like a Magnet: Proven Expert Marketing Strategies To Grow Your Business & Brand

THE FINALE of the 5 Core Essentials to Growing Your Creative Freelance Business

How to Find Your Unique Superpower: A Guide to Self-Discovery

Unlocking Your Potential: Discovering Your Purpose and Gifts

Simplifying Success: The One Thing You Need to Do to Succeed

"Why Reading Alone Won't Make You Successful - The Real Key Revealed"

How to Find Your Unique Gift and Live a Happier Life

In this video, Michael Ventura talks about discovering one's purpose in life and how it's important to try different things to uncover what we enjoy and are good at. The speaker shares a study that reveals that many people have a sense of purpose but struggle to articulate it. They talk about their own journey of self-discovery and how they realized their purpose was to help and support people. The conversation shifts to the idea of discovering our unique gifts or superpowers and how being in alignment with them leads to happiness, health, and success. Michael emphasizes the importance of trying new things to uncover our dormant gifts and shares a personal anecdote about their son's experience with food to illustrate this point.

Create An Offer Customers Can’t Resist That’ll Print Money (Masterclass 4/5)

Don't miss our 2023 Europe Tour:

Quit Lying Saying You Create Brand Identities

Do you ACTUALLY create brand identities or do you design logos? Be honest!

How To Scale Your Creative Agency To A $1M Business

In this video, business coach Matt Essam shares how to scale your creative agency to a $1 million business.

Master Your Mindset: How to Prioritize Your Life

In this video, Michael Ventura discusses the importance of prioritizing one's time as life expectancy dwindles, and the necessity of making wise choices. He shares an anecdote about a man who randomly picks a day when he will be 82 years old and writes "dead" on it, then determines how many books he has left to read in his remaining time. The speaker reflects on the finality of choices and urges viewers to ask themselves big questions about the meaning of their lives and what they want to leave behind. Chris also shares an anagram for the word passion, suggesting that it can be interpreted as "I pass on," encouraging viewers to think about what they want to pass on to others. Keywords for this video might include: prioritizing time, making wise choices, life expectancy, finality of choices, meaning of life, passing on legacy.

How to Get Work as a Beginner Designer

How To Get Your First Graphic Design Clients

How To Price Your Services To Make MORE Money & Give MORE Value (Masterclass 3/5)

Part 3 of the 5 Core Essentials to Growing Your Creative Freelance Business

How To Navigate Relationships As An Introvert

In this video, Chris talks about how introverts make great listeners, and although extroverts can also be great listeners, they may struggle with containing their own voice. Chris discusses his own journey as an introvert, struggling with finding their identity and voice, and how they eventually came to love and accept themselves. He also talk about their experience with public speaking and managing their energy around others, emphasizing that introverts can be great communicators despite commonly being associated with shyness. Lastly he also touches on the topic of their own success in content creation and the growth of their brand.

Clarity In Communication: A Designer's Role

One of the necessary jobs of the UX Designer (or any designer) is being a translator between client and customer. Often times, clients will want to use unfamiliar language or technical terms that, inevitably will confuse a potential customer. Part of your value as a UX Designer is to be the Rosetta Stone between the two. In this video, Ben Burns and Vincent Brathwaite, instructor for our UX Fundamentals course, discuss the importance of being able to distill and translate a clients language in a way that the every day person can understand.

The Laws of Creativity: w/Joey Cofone

Check out Laws of Creativity by Joey Cofone:

Easy 5 Step Process To Sell W/Out Being Salesy (Part 2/5 Business Masterclass)

Part 2 of the 5 Core Essentials to Growing Your Creative Freelance Business

This Sales Method Will Make You $1M

This sales philosophy will lead you to $1,000,000 worth of sales if you practice it consistently.

Feel the Pain

Don't miss our 2023 Europe Tour:

You Gain Clarity Through Articulation

Do you ever have trouble articulating your thoughts? In this video, Chris talks about the habit that has helped him to define the who's, why's, what's, and how's that people constantly ask about.

You are not a FREELANCER! Stop acting like one.

How you describe yourself can have an effect on your beliefs.

Working on a Design Team – Building A Brand, Ep. 3

How do you translate strategy into visuals?

Why You Must Raise Your Price (Clubhouse WWPM XI w/ Blair Enns)

What you do doesn't matter to the market if you can't command a price premium. Some tough talk from Blair Enns during our marathon 12 days of The Win Without Pitching Manifesto on Clubhouse.

Why Some Designers are More Valuable than Others

Do you know your value?

Why Redesign the Dropbox Logo? Design Master Brian Collins Explains

The perils and perks of updating iconic brands.

Why I Don’t Have a Business Partner Anymore

What are the pros and cons of having a business partner?

When To Send A Proposal?

When should you send a prospect a proposal? Is there an ideal time to send a proposal? When is it appropriate and when isn’t it? Ben Burns walks you through the ins and outs of proposals.

When To Discuss Budget With Clients? Win Without Pitching Clubhouse Recording 9/12

Bring up money early. Clubhouse recording Day 09/12 w/ Win Without Pitching Manifesto author Blair Enns. This call, we focus on the proclamation "We Will Address Issues Of Money Early”. Resist over investing in the buying cycle only to find out that the clients can't afford to pay us what we are worth.

When a Client Says "Your Price Is Too High"

How do you respond to clients when they say "your price is too high”?

What You Believe Becomes Reality

What would you do if you knew you couldn’t fail?

What To Do When Clients Ruin Your Work After Delivery

Lola ran into a problem where the clients ruined the work after she delivered it. How should she respond? Find out on this Clubhouse call.

What Not To Do With A Design Layout

When creating a poster, have you ever considered what not to do with a design layout?

What Makes a Logo Great and Iconic? With Sagi Haviv

What’s the difference between a good logo and a bad one?

What is UX Design? Defining & Explaining the Process

If you design for the web, you know how important it is to design for the user’s experience.

What is the Difference Between Branding & Marketing? What’s More Important?

Can one survive without the other?

What is Branding? A deep dive with Marty Neumeier

"Your brand isn’t what you say it is. It’s what they say it is.”

What is Branding? 4 Minute Crash Course

Let’s set the record straight.

What Do Companies Look For in a Design Portfolio?

Whether you’re fresh out of design school or building up your business, it helps to know what companies look for in a design portfolio.

Visual Trends 2019

Get ready to predict visual trends to connect with your audience.

UX Design 2 - How To Design a Website: User Stories

Step inside your user’s mind to design an intuitive user experience.

UX Design - How to Design a Website: Site Audit

How do you define the user experience based on a site audit?

Typography Design & Art Direction pt. 1

What makes for good type, layout and design? How can you art direct a designer when it comes to typography. Are there any examples or tutorials on critiquing typography for something with a lot of type?

Top Adobe Illustrator Tools You Should Know

If you’re in graphic design, chances are pretty high that you’re using Adobe Illustrator on a regular basis.

Tips On How To Price Your Design Work And Make A Profit

How are you supposed to bid? How much should you charge? How much should you add for profit?

Three Tips To Tell Better Stories (Story Formula)

How to tell better stories.

The Worst Things That Clients Have Said To Me

What are some of the harshest things clients have ever said to you?

The More It Costs The Higher The Perceived Value: WWPM Clubhouse Recording 11/12

Should you charge more? If something is more expensive, what assumptions do you make about the quality? Clubhouse recording Day 11/12 w/ Win Without Pitching Manifesto author Blair Enns.

The Best Logos Ever Designed Are Simple

What makes a logo good?

The Best Logos Ever Designed Are Not What You Think

Make your logo simpler, more legible and timeless vs. trying to be clever.

The 3 Rules of Good Logo Design

What makes a logo great? What are the rules and design principles behind logo design?

Success Mindset: What You Need to do to Be Successful in Design

Train your brain to have a success mindset.

Specialize or Generalize

Do you want to be a Generalist or a Specialist? Not since the days of debating the Chicken and Egg have people struggled with what steps to take first in order to develop a successful career. In this clip, Chris settles once and for all whether you should have a well rounded set of skills or a small highly specialized focus in a specific area. And his answer might surprise you.

Simple Tips to IMPROVE your Design

Want some quick tips to instantly improve your graphic design skills? Here are a few simple tips and tricks for posters, logos, and style frames.

Should You Hire Others?

Why should you buy back your time? Times are tight, can you afford to hire people to do the work given the uncertain economic climate? Isn’t it better to earn and save money now as rainy day strategy? What’s the real opportunity cost of keep your hands in the work?

Should You Go To Design School: Doing The Math on Education

Discussing the state of design education.

Seth Godin—Make Something Everyday

Seth Godin needs no introduction.

Set Small Goals In Order To Get Big Results

Most people make the mistake of setting big short term goals and small long term goals. Develop the mindset of setting small goals for the short term. Hit them and keep setting new goals. "The journey of 1000 miles begins with a single step." — Lao Tzu

Selling Strategy From Design Work

How do you sell strategy to clients that are coming to you for design work? How do you move away from selling what you make to how you think? How do find a problem worth solving? What're the things you need to know to solve a problem?

Reinventing Yourself: Obstacles As Opportunities

How come some people are stuck and other are quick to change? How does someone get over obstacles? How do you bring all of your interests together to use as an advantage? How do you pivot? In this ta

Productivity Tips to GET MORE DONE

Procrastination happens. Here’s what we can do about it.

Pricing Design Work & Creativity

See how much money you are potentially leaving on the table by not pricing the client.

Pricing Creativity w/ Blair Enns Livestream

Win Without Pitching Manifesto author Blair Enns joins us live to discuss pricing creativity.

Planning a personal website: Does my portfolio matter?

In this first episode of Built By Hand, Ben's mission is to figure out the purpose of his website and come up with a plan of attack. Does his work even matter anymore? How do you decide what content belongs here and what content belongs on The Futur's website? What tactics can you use to make the process of planning your personal portfolio website easier?

Pitch This! How to Present Design Work to Clients like a Pro!

If your work is good, shouldn’t it speak for itself?

Passive Income for Designers with Dustin Lee

How do you start generating passive income as a designer?

Overcome Fears, Insecurity, Feeling Overwhelmed & Start Posting on Social Media

Posting on social media doesn’t need to be stressful.

Never Discount to Get Sales—The Right Way to Trigger Sales

How exactly does discounting products and services work?

My (First) Design Portfolio

Should you be a generalist or specialist if you want to get work?

Making the Perfect Beer Commercial – Building A Brand, Ep 10

Get a behind-the-scenes look at the brand video creation process.

Make A Case Study That Gets Client Work

In this edited video from Ben Burns' webinar on how to show your work to get work, he teaches how to tell the story of your work to show effort and impact.

Logo Design Process with a Client - Building a Brand, Ep 6

What does the logo design process with a client look like?

Live Design Critique with Chris Do | Brand Identity, Motion Graphics, Print Design

Chris critiques design work from designers’ submissions.

Linkedin Story Posts Structure, Tips, & Advice To Get More Views & Engagement

How to start using LinkedIn to get leads? How to drive engagement on LinkedIn? What is the best practice you can use to make your post and your profile stand out?

Learn Typography Through This Poster Design Critique

Want to improve your poster design and layouts?

Instagram Content Strategy - How to Determine What to Post

How do you know what to post to grow your Instagram profile?

Identity Design: Branding

What's the difference between identity design and branding?

I Wish I Knew This When I Started: Logo Design Pt. 2

Are you still charging too little for your design work?

I Wish I Knew This When I Started: Logo Design

Why do some designers feel guilty about charging for creative services?

How You Can Learn Design Without School

Believe it or not, you can learn design without a formal design education.

How Unmesh Dinda Got 1.5 Million Subscribers On YouTube

You never know where your boredom can take you.

How To: Tell A Great Story—5 Storytelling Tips

How do you tell a great story?

How to Write Content for the Web

How do you find the right words for your website?

How To Write Better Instagram Content To Get Engagement

How do you build a larger, more engaged audience? Maybe you post regularly, but you're not getting the kind of interaction you want? In this short video, Chris shares the simple method that he uses to create better, more engaging social media posts that keep the conversation going.

How To Use Color: The Basics

What is color theory? Why do your colors look awful? How do you use color? And why is it so difficult?

How To Tell Stories That Wins Hearts & Minds – Tell Your Story Part 2

Are you struggling with how to tell your story? Do you want your story to be read by others? What is the right way to tell your story? Do you want your story to be more engaging?

How to Talk About Price or Budget Using Price Bracketing

Say a price before you show the price.

How To Talk About $$$ With Clients (Day 12 WWPM)

Those who don't talk about money, don't make it.

How to Start & Run a Design Business

How do you start and run a design business with as few bumps as possible?

How to Run a Profitable Business & Make Money

What do clients really mean when they ask “how much does this cost?”

How To Run A Creative Business Express

A designer's guide on how to run a profitable business.

How To Run A Creative Business

Join new co-host Melinda Livsey as Chris coaches her on how to run her creative business to achieve focus, raise her rates and delegate work to others.

How to Respond When Clients Say You’re Too Expensive

When clients say you’re too expensive, how do you respond to get the job?

How to Respond to the 3 Most Common Client Objections in Sales

Throughout the sales cycle, there are 3 common objections you’ll regularly hear.

How to Respond To Price Buyers or Low Budget Clients

How do you respond to low budget clients?

How To Reframe and Silence Your Critical Inner Voice

Have you ever felt like you could be doing more in your career? Where is that voice coming from?

How To Present Logo Designs and Identity Projects to Clients

Do your clients tend to change their minds after you show your logo designs?