When it comes to designing logos, is it better to strive for a more interesting design, or stick to something simple?
As Chris explains in this video, the best logos ever designed are simple; they’re not interesting and they’re not overworked. Think about the most popular brands in the world: Apple, Nike, and Google. Are any one of these logos trying to be sophisticated, or overly interesting that we can’t recognize them?
Of course not. These logos are considered some of the best because of their simplicity. They’re instantly recognizable and memorable. They’re legible from a distance. And most importantly, they’re easy on the eyes.
The ‘cleverness’ of a logo does not define its value. Designer Michael Beirut has said that a logo is only a very small aspect of the brand. It’s not the whole story, it’s just the opening paragraph of a long story.
The next time you work on a logo design, think about what makes the simple logos you see on a day-to-day basis so impactful. It could be the common typefaces used, or the ‘minimalistic’ style.
The best logos ever designed are simple, recognized for years and years, and help us instantly identify certain brands.
When it comes to designing logos, is it better to strive for a more interesting design, or stick to something simple?
As Chris explains in this video, the best logos ever designed are simple; they’re not interesting and they’re not overworked. Think about the most popular brands in the world: Apple, Nike, and Google. Are any one of these logos trying to be sophisticated, or overly interesting that we can’t recognize them?
Of course not. These logos are considered some of the best because of their simplicity. They’re instantly recognizable and memorable. They’re legible from a distance. And most importantly, they’re easy on the eyes.
The ‘cleverness’ of a logo does not define its value. Designer Michael Beirut has said that a logo is only a very small aspect of the brand. It’s not the whole story, it’s just the opening paragraph of a long story.
The next time you work on a logo design, think about what makes the simple logos you see on a day-to-day basis so impactful. It could be the common typefaces used, or the ‘minimalistic’ style.
The best logos ever designed are simple, recognized for years and years, and help us instantly identify certain brands.
There are 20+ talks you can watch for FREE. But you’ll want to upgrade to the Boss Bundle $88 AUD (about $59 USD) which will get you access to 4 VIP talks (with Chris Do, Paula Scher, Kristy Campbell and James Barnard), live panel discussion, lifetime access to recordings, and over $3000 worth of content.
When you use my affiliate link to snag your free ticket and consider upgrading to the Boss Bundle, I earn a small commission. This helps me continue creating awesome free content for you. Thanks in advance for using my affiliate link!