When it comes to LinkedIn strategy, most creators are playing checkers while the pros are playing chess. In our latest conversation with LinkedIn expert Jasmin Alić, we uncovered how the platform is evolving and what it really takes to build an engaged community that generates consistent results.

Here are the top insights that could transform your LinkedIn presence:

1. The Three-Line Rule

Think the first impression of your post doesn't matter? Think again. LinkedIn only shows three lines in the feed preview, and according to Jasmin these lines need to contain your entire value proposition. "If you fail there," he explains, "no one's even going to be able to read the rest of the post." The key? Make your hook one line, use a strategic space, and ensure your second line works in harmony with the first.

2. The Hidden Power of Text-Only Posts

Despite LinkedIn's push toward video, text-only posts are still crushing it. In fact, Jasmin revealed they often outperform image posts. Why? It comes down to dwell time and meaningful engagement. When people spend time reading and responding to your content, LinkedIn's algorithm takes notice.

3. The Signposting Strategy

Ever wonder why some people's content feels more authoritative? It's what Jasmin calls "signposting" - strategically weaving your expertise into your content without bragging. Instead of writing generic advice, share how you learned it through experience. This builds trust naturally and makes your content unique.

4. The Anti-Niche Approach

Here's a counterintuitive gem: starting posts with niche-specific language can actually limit your reach. Jasmin's solution? Begin with universal problems or insights that anyone can relate to, then dive into your niche-specific examples later in the post. This approach keeps readers engaged while expanding your potential audience.

5. The Comment Strategy That Generates 1000+ Engagements

Most people treat comments as an afterthought. Jasmin treats them as the main event, regularly generating over 1000 comments per post. His secret? Structured engagement time, strategic questions, and what he calls "pin commenting" - using comments to add extra value and drive deeper discussions.

6. The Reality About Reach

Worried about lower reach? Jasmin shared a perspective shift: it's not necessarily about having a smaller audience. Instead, LinkedIn has changed how content is distributed. Posts might show up fewer times in feeds, but they're reaching similar numbers of unique viewers.

7. The Sales-Free Selling Approach

"You don't need to sell in your content to sell from your content," Jasmin insists. By focusing on delivering value and building trust through expertise, sales happen naturally. This approach has kept his coaching business booked six months in advance.

8. The Engagement Hour Rule

Success on LinkedIn isn't about being online 24/7. Jasmin dedicates specific time blocks for engagement - what he calls his "LinkedIn hour." This structured approach helps maintain consistency without letting the platform consume your day.

9. The Question Framework

Want more comments? Ask better questions. But here's the catch - they need to be easy to answer. Instead of asking for life stories, start with simple yes/no questions that encourage elaboration.

10. The Community Building Blueprint

Building a community isn't about posting and hoping for the best. It's about creating conversations that continue long after you've shared your content. Use pinned comments for behind-the-scenes insights, bonus tips, and Q&As that keep people coming back.

These insights barely scratch the surface of what Jasmin shared in our conversation. Whether you're just starting on LinkedIn or looking to level up your presence, there's something here that could transform your approach to the platform.

Watch the full interview here to get all the tactical details and see how you can implement these strategies in your own LinkedIn journey.

Remember: LinkedIn success isn't about gaming the algorithm - it's about consistently delivering value in a way that resonates with your audience. Start with one of these insights, make it your own, and watch what happens.

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