Brand Strategy

Video content, reading material, and more to help you plan and develop a well-thought-out brand strategy.

The plan comes before the brand.

A brand is the feeling or impression customers have about your business. How this feeling is generated, though, comes from a brand strategy. Let's take a look into how buzz-worthy brands are built.

Featured Video

Watch

Video Content

Why Redesign the Dropbox Logo? Design Master Brian Collins Explains

What is Branding? A deep dive with Marty Neumeier

What is Branding? A deep dive with Marty Neumeier

F1 Formula 1 Logo Review Critique

What is the Difference Between Branding & Marketing? What’s More Important?

What is the Difference Between Branding & Marketing? What’s More Important?

Beer Brewery Makeover — Building a Brand, Ep. 11

Making the Perfect Beer Commercial – Building A Brand, Ep 10

What is Branding? 4 Minute Crash Course

What is Branding? 4 Minute Crash Course

How to Position a Brand

Brand Identity Design Presentations and Critique - Young Guns EP 10

How She Went From Charging $0 to $5k For Strategy in 6 Months

How She Went From Charging $0 to $5k For Strategy in 6 Months

Designing a Beautiful Beer Can – Building A Brand, Ep. 9

A Better Way to Present to Clients – Building A Brand, Ep. 5

Working on a Design Team – Building A Brand, Ep. 3

How to Narrow Down Your Design Ideas – Building A Brand, Ep. 4

Logo Design Process with a Client - Building a Brand, Ep 6

Identity Design: Branding

Identity Design: Branding

Read

Articles & Posts

How to Build a Brand in 24 Hours or Less

Fabian Geyrhalter's sharing his process and framework to help you build a brand for yourself and your clients in 24 hours or less.

What are Stylescapes?

What are Stylescapes, and how do you use them? We break down the necessity of Stylescapes in your creative and discovery processes.

Building a Disruptive Brand: Inside Marty Neumeier’s Masterclass

Marty Neumeier pays a visit to The Futur HQ to hold a branding workshop and masterclass. See what went down, and what participants learned.

No Work? Reinvent Yourself

What do you do when you have no work? Reinvent yourself. When times are tough, you'll have to adapt to the changes.

Charging $0 To $5K for Strategy in 6 Months

Melinda Livsey of Marks and Maker is here to tell us how she started charging $5k for strategy. Grab your pen and paper!

How to Sell Strategy Without Design or Visuals

How do you get paid for your design thinking? Here's how to sell strategy without any design or visuals.

First Meeting Workbook

Ever wondered what companies like Blind say on our first call with a prospective client? Wonder no longer. Structure your first meeting that will help you win the job.

Listen

Podcast Episodes

Designing The Future

Why Branding Matters

Deep Dive: Branding, Sales and Creativity

Introducing Deep Dive: After Hours

Marketing Versus Branding

The State of Design Education

Making It In The Little Leagues

Running A Creative Business

Can You Charge To Diagnose?

Grow Your Business

First Client Meeting: The Sales Call

The Importance Of A Name

From Creativity to Strategy

Learn

Courses & Resources

The Style Guide Kit

The Style Guide Kit

The Style Guide Kit is an easy-to-use template to help you create brand guidelines for clients or brands you manage.

Stylescapes®

Your design projects can be more profitable. Learn how to make more money doing what you love with fewer client revisions.

Build Your YouTube Channel

Build Your YouTube Channel

A beginner’s guide to building a successful YouTube channel from scratch.

Social Media Marketing

Social Media Marketing

A rare opportunity to watch Chris speak in front of a live audience and learn how to tell your brand’s story through social media.

Logo Design 01

Learn the creative process and best practices from design professionals who charge $10k+.

The Perfect Proposal

The Perfect Proposal

Everything you need to craft effective proposals that win jobs and close leads.

The Complete Case Study

The Complete Case Study

Your work won't speak for itself. Feel confident about sharing your projects and process with this fast and easy-to-use framework.

CORE Discovery

Define, align, and design with confidence. Run effective discovery sessions to land on the same vision as your clients.