When you hear the term sound design, you might think of fight sequences from action films. Like a fist landing on someone’s face, the cocking of a shotgun or even a building exploding into a giant ball of fire.

But you probably don’t think about the subtle atmospheric sound design that permeates your screen. The icy wind underscoring an arctic journey. The ambient noise of a crowded outdoor market unique to Bangkok.

Great sound design often goes unnoticed. It takes you out of your seat and submerges you into the story. Adding a new invisible ingredient to the experience.

Our guest in this episode is Dallas Taylor. You may know him as the host and creator of Twenty Thousand Hertz, a lovingly crafted podcast revealing the stories behind the world’s most recognizable and interesting sounds. He’s also the Creative Director of Defacto Sound, where he has led thousands of high-profile projects ranging from blockbuster trailers and advertising campaigns to Sundance award-winning films and major television series.

In this unique episode, Dallas talks about why sound is just as important as your other senses. Because if you care about the taste of your food or the smell of a room, then you should care about sound just as much.

He and Chris also discuss the business side of working in sound and what it takes to make a living doing so. The storytelling, sonic branding and how to get clients excited to work with you on the first call.

Thank you to Gusto for sponsoring this episode.