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The right proposal can change everything.
Sending clients the right proposal is the difference between winning and losing a job. Projects can go straight to your competitors, clients could ghost you, or you have to haggle over your price.
But there's a delicate balance to crafting it.
Knowing what to include and what to leave out allows you to justify charging more, close more leads, and give clients full clarity into your process. But how do you know what's too much, too little, or just right?
You can win more clients and better projects.
The Perfect Proposal will show you how to create a killer proposal, time and time again, to win more jobs and close leads. You'll know exactly when and how to send proposals—and more importantly—when not to waste your time sending ones that would never get accepted.
Negotiate Less
Haggling sucks. It's stressful and draining. Prevent it all together and charge more with a great proposal.
Stop Guessing
Get your hands on a real-life proposal from an actual Blind project. See how we respond to RFPs and new business.
Save Time
Use a proposal template that actually works, and stop making proposals every time a lead comes in. Learn when to spend your time and effort wisely.
44+ Page Guidebook**—Now expanded**
The Perfect Proposal guidebook is full of tips, tricks, and guidelines that will help you build and send killer proposals. There's no fluff here. Everything is tactical, actionable, and customizable to fit your business.
Real Blind Proposal
A real-life proposal that we sent to an actual lead. The only thing we scrubbed out of the document was the client's information. Everything else is exactly how they received it. See how we wrote the deliverable descriptions, structured the flow, how our introduction letter read, and more.
Proposal Templates
Two completely updated & polished proposal templates for InDesign and Keynote. Use it right out of the box or update it with your brand styling. All of the page templates that we use in our proposals are present, ready for you to plug and play. While the full template is over 30 pages long, there is also a bonus single-page template included!
What's New
- Brand-new, fully-designed template files in InDesign and Keynote.
- An arsenal of written-for-you proposal copy! Copy and paste descriptions of all kinds of projects, from logo designs to full websites.
- Two single-page proposal templates for sending proposals on the fly. We're showing you a new way to send quick estimates with options.
- Expanded Guidebook & Bonus Materials, including an example Capabilities Deck.
44+ Page Guidebook**—Now expanded**
The Perfect Proposal guidebook is full of tips, tricks, and guidelines that will help you build and send killer proposals. There's no fluff here. Everything is tactical, actionable, and customizable to fit your business.
Real Blind Proposal
A real-life proposal that we sent to an actual lead. The only thing we scrubbed out of the document was the client's information. Everything else is exactly how they received it. See how we wrote the deliverable descriptions, structured the flow, how our introduction letter read, and more.
Proposal Templates
Two completely updated & polished proposal templates for InDesign and Keynote. Use it right out of the box or update it with your brand styling. All of the page templates that we use in our proposals are present, ready for you to plug and play. While the full template is over 30 pages long, there is also a bonus single-page template included!
What's New
- Brand-new, fully-designed template files in InDesign and Keynote.
- An arsenal of written-for-you proposal copy! Copy and paste descriptions of all kinds of projects, from logo designs to full websites.
- Two single-page proposal templates for sending proposals on the fly. We're showing you a new way to send quick estimates with options.
- Expanded Guidebook & Bonus Materials, including an example Capabilities Deck.
44+ Page Guidebook**—Now expanded**
The Perfect Proposal guidebook is full of tips, tricks, and guidelines that will help you build and send killer proposals. There's no fluff here. Everything is tactical, actionable, and customizable to fit your business.
Real Blind Proposal
A real-life proposal that we sent to an actual lead. The only thing we scrubbed out of the document was the client's information. Everything else is exactly how they received it. See how we wrote the deliverable descriptions, structured the flow, how our introduction letter read, and more.
Proposal Templates
Two completely updated & polished proposal templates for InDesign and Keynote. Use it right out of the box or update it with your brand styling. All of the page templates that we use in our proposals are present, ready for you to plug and play. While the full template is over 30 pages long, there is also a bonus single-page template included!
What's New
- Brand-new, fully-designed template files in InDesign and Keynote.
- An arsenal of written-for-you proposal copy! Copy and paste descriptions of all kinds of projects, from logo designs to full websites.
- Two single-page proposal templates for sending proposals on the fly. We're showing you a new way to send quick estimates with options.
- Expanded Guidebook & Bonus Materials, including an example Capabilities Deck.
44+ Page Guidebook**—Now expanded**
The Perfect Proposal guidebook is full of tips, tricks, and guidelines that will help you build and send killer proposals. There's no fluff here. Everything is tactical, actionable, and customizable to fit your business.
Real Blind Proposal
A real-life proposal that we sent to an actual lead. The only thing we scrubbed out of the document was the client's information. Everything else is exactly how they received it. See how we wrote the deliverable descriptions, structured the flow, how our introduction letter read, and more.
Proposal Templates
Two completely updated & polished proposal templates for InDesign and Keynote. Use it right out of the box or update it with your brand styling. All of the page templates that we use in our proposals are present, ready for you to plug and play. While the full template is over 30 pages long, there is also a bonus single-page template included!
What's New
- Brand-new, fully-designed template files in InDesign and Keynote.
- An arsenal of written-for-you proposal copy! Copy and paste descriptions of all kinds of projects, from logo designs to full websites.
- Two single-page proposal templates for sending proposals on the fly. We're showing you a new way to send quick estimates with options.
- Expanded Guidebook & Bonus Materials, including an example Capabilities Deck.
A great proposal saved my business.
I didn't always work on six-figure jobs. In fact, I used to work on UpWork (oDesk in my day) and eLancer. I would do work for pennies on the dollar. I'm not lying: I used to do $50 logos, $300 websites... and I thought I was making good money!
I remember the one job that literally changed everything. It was an entrepreneur in the automotive industry (making car mats or something like that) who needed a logo. The budget he listed on the job was $60.
I submitted my application for—you guessed it—$60.
A few days later, I heard back from the entrepreneur with a counteroffer...of $40. He was literally haggling over what was equal to...a lunch. A measly twenty dollars.
At that moment I knew I had to get off of oDesk. I knew I had to find a better way to find more work. But there was just one problem...
I had no idea how to do it.
Working my way into what we call client-direct work (meaning there's no middleman: Bye, Felicia oDesk) was a whole new world. Finding leads and opportunities was challenging... but when I actually found one that looked promising? That was terrifying.
Even when we agreed on a budget range on the phone, and I felt great about the phone call, I still had so many unanswered questions about putting a proposal together... things like:
- What kind of proposals do bigger studios put together?
- Is this proposal too long? Is it too short?
- Should the client sign the proposal?
- How do I structure my price so that the client doesn't negotiate?
- What does the client actually want to see?
I say this a lot: I learn by getting punched in the face. It's the truth. And to be honest, I didn't find the answers to those questions right away. In fact, it took me a long time, and a lot of lost revenue to figure things out.
I honestly had no idea how much timing had to do with getting proposals won. I didn't know that asking for a proposal is an easy way for a client to say no. Not to mention putting proposals together that didn't work!
I get it. I really do. And I've learned these lessons the hard way. And that's precisely why I've created The Perfect Proposal. I packed over a decade of experience into over 200 pages worth of content for one reason: so you don't have to make the same mistakes that I did.
Ben Burns
Ben Burns is a designer that helps growing businesses increase revenue, expand brand awareness, and earn happier customers. Currently, he serves in a dual role as both the Chief Operating Officer of The Futur and as Digital Creative Director at Blind.
If you want to close bigger, better leads, you need a great proposal.
Whether you’re just starting out in client-direct work, or have struggled with closing leads in the past, The Perfect Proposal was made specifically for you:
- Side Hustlers
- Freelancers
- Entrepreneurs
- Studio Owners
The Perfect Proposal
- Design-Ready Templates
- 44+ Page Guidebook (Just Expanded!)
- Real Proposal from Blind
- Two Single-Page Template Options
- Example Capabilities Deck & Bonus Material
Now with new & updated material!
The Perfect Proposal
- Design-Ready Templates
- 44+ Page Guidebook (Just Expanded!)
- Real Proposal from Blind
- Two Single-Page Template Options
- Example Capabilities Deck & Bonus Material
Now with new & updated material!
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The Perfect Proposal
Everything you need to craft winning proposals: backed by decades of experience and millions of dollars in closed business.
- Design-Ready Templates
- 44+ Page Guidebook (Just Expanded!)
- Real Proposal from Blind
- Two Single-Page Template Options
- Example Capabilities Deck & Bonus Material
Now with new & updated material!
Learn the fundamentals of typography to create visually stunning, impactful work. Start to see type differently when you practice and apply typographic principles, and finally understand why and how layouts look go
Negotiate Less
Haggling sucks. It's stressful and draining. Prevent it all together and charge more with a great proposal.
Stop Guessing
Get your hands on a real-life proposal from an actual Blind project. See how we respond to RFPs and new business.
Save Time
Use a proposal template that actually works, and stop making proposals every time a lead comes in. Learn when to spend your time and effort wisely.
44+ Page Guidebook**—Now expanded**
The Perfect Proposal guidebook is full of tips, tricks, and guidelines that will help you build and send killer proposals. There's no fluff here. Everything is tactical, actionable, and customizable to fit your business.
Real Blind Proposal
A real-life proposal that we sent to an actual lead. The only thing we scrubbed out of the document was the client's information. Everything else is exactly how they received it. See how we wrote the deliverable descriptions, structured the flow, how our introduction letter read, and more.
Proposal Templates
Two completely updated & polished proposal templates for InDesign and Keynote. Use it right out of the box or update it with your brand styling. All of the page templates that we use in our proposals are present, ready for you to plug and play. While the full template is over 30 pages long, there is also a bonus single-page template included!
What's New
- Brand-new, fully-designed template files in InDesign and Keynote.
- An arsenal of written-for-you proposal copy! Copy and paste descriptions of all kinds of projects, from logo designs to full websites.
- Two single-page proposal templates for sending proposals on the fly. We're showing you a new way to send quick estimates with options.
- Expanded Guidebook & Bonus Materials, including an example Capabilities Deck.
44+ Page Guidebook**—Now expanded**
The Perfect Proposal guidebook is full of tips, tricks, and guidelines that will help you build and send killer proposals. There's no fluff here. Everything is tactical, actionable, and customizable to fit your business.
Real Blind Proposal
A real-life proposal that we sent to an actual lead. The only thing we scrubbed out of the document was the client's information. Everything else is exactly how they received it. See how we wrote the deliverable descriptions, structured the flow, how our introduction letter read, and more.
Proposal Templates
Two completely updated & polished proposal templates for InDesign and Keynote. Use it right out of the box or update it with your brand styling. All of the page templates that we use in our proposals are present, ready for you to plug and play. While the full template is over 30 pages long, there is also a bonus single-page template included!
What's New
- Brand-new, fully-designed template files in InDesign and Keynote.
- An arsenal of written-for-you proposal copy! Copy and paste descriptions of all kinds of projects, from logo designs to full websites.
- Two single-page proposal templates for sending proposals on the fly. We're showing you a new way to send quick estimates with options.
- Expanded Guidebook & Bonus Materials, including an example Capabilities Deck.
44+ Page Guidebook**—Now expanded**
The Perfect Proposal guidebook is full of tips, tricks, and guidelines that will help you build and send killer proposals. There's no fluff here. Everything is tactical, actionable, and customizable to fit your business.
Real Blind Proposal
A real-life proposal that we sent to an actual lead. The only thing we scrubbed out of the document was the client's information. Everything else is exactly how they received it. See how we wrote the deliverable descriptions, structured the flow, how our introduction letter read, and more.
Proposal Templates
Two completely updated & polished proposal templates for InDesign and Keynote. Use it right out of the box or update it with your brand styling. All of the page templates that we use in our proposals are present, ready for you to plug and play. While the full template is over 30 pages long, there is also a bonus single-page template included!
What's New
- Brand-new, fully-designed template files in InDesign and Keynote.
- An arsenal of written-for-you proposal copy! Copy and paste descriptions of all kinds of projects, from logo designs to full websites.
- Two single-page proposal templates for sending proposals on the fly. We're showing you a new way to send quick estimates with options.
- Expanded Guidebook & Bonus Materials, including an example Capabilities Deck.
Take a deep dive into all things type
In each video lesson, Chris will teach you about typographic principles, the history of type, and how to apply the fundamentals across your design work.
Stretch and flex your design muscles
Practice what you've learned in the video lectures to push your skills further. Do the homework as many times as you need to fully grasp the material.
Watch Chris work
See how Chris makes improvements to previous students’ work using typographic principles. Then, take notes of how you can apply these same techniques to your own work.
Watch your skills develop
See your designs take on a whole new shape and meaning as you move through the course. Start to feel comfortable and confident with typography.
Get access to the community
Your enrollment includes access to our private Slack channel and an invitation to Circle. Connect and keep learning with your instructor, Chris Do, and Typography students around the world.
This course is for any designer looking to understand type to improve their layout and design skills.
I learned more about typography in this course than during my BA in graphic design. This gives me confidence that I can make effective layouts and better design of any kind. I also felt I was part of a community, who learned together. Once a week for seven weeks, Chris critiqued our submitted layouts and this motivated us to put knowledge into practice and submit our work. This course is the best investment I've made in myself in becoming a better graphic designer. And I've invested in a lot of courses and books.
If you want to close bigger, better leads, you need a great proposal.
Whether you’re just starting out in client-direct work, or have struggled with closing leads in the past, The Perfect Proposal was made specifically for you:
- Side Hustlers
- Freelancers
- Entrepreneurs
- Studio Owners
Selected Videos
Course Curriculum
The Perfect Proposal
Everything you need to craft effective proposals that win jobs and close leads.
- Design-Ready Templates
- 44+ Page Guidebook (Just Expanded!)
- Real Proposal from Blind
- Two Single-Page Template Options
- Example Capabilities Deck & Bonus Material
Now with new & updated material!
