The right proposal can change everything.

Sure, proposals seem simple, but not sending the right proposal can have massive consequences. Projects can go straight to your competitors, clients ghost you, or you have to haggle over your price.

Know what to include, and what to leave out.

There’s a delicate balance to crafting the perfect proposal. Knowing what to include and what to leave out allows you to justify charging more, close more leads, and give clients full clarity into your process.

You can win more clients and get better projects.

When you're finished with The Perfect Proposal, you won't just have a killer proposal. You'll know exactly when and how to send them—and more importantly—when not to waste your time sending proposals that would never get accepted.

The Perfect Proposal

Finally feel confident your proposals will work.

Negotiate Less

Haggling sucks. It's stressful and draining. Prevent it altogether and charge more with a great proposal.

Stop Guessing

Get your hands on a completely transparent look inside how we respond to RFPs and new business here at Blind.

Save Time

Stop making proposals every time a lead comes in. Learn when to spend your time and effort wisely.

Inside This Course
What's Included

35+ Page Guidebook

The Perfect Proposal guidebook is full of tips, tricks and guidelines that will help you build and send your next proposal. There's no fluff here- everything is tactical, actionable and ready to be customized to fit your business.

Real Blind Proposal

A real-life proposal that we sent to an actual lead. The only thing we scrubbed out of the document was the client's information. Everything else is exactly how they received it. See how we wrote the deliverable descriptions, structured the flow, how our introduction letter read and more.

Blank Proposal Template

A stripped-down, Helvetica-only, black and white version of our Blind template. With all the layout and typography styling removed, it’s a clean canvas for you to adapt to your brand. All of the page templates that we use in our proposals are present, ready for you to plug and play. Delivered in Keynote, PowerPoint, and PDF format.

What's Included

  • 35+ Page Guidebook
  • Real-life Blind Proposal
  • Real Blind Pricing Grid
  • Keynote Proposal Template
  • PowerPoint Template
  • PDF Proposal Template
  • Lifetime Updates
  • Immediate Access

Benefits
What You Will Learn

35+ Page Guidebook

The Perfect Proposal guidebook is full of tips, tricks and guidelines that will help you build and send your next proposal. There's no fluff here- everything is tactical, actionable and ready to be customized to fit your business.

Real Blind Proposal

A real-life proposal that we sent to an actual lead. The only thing we scrubbed out of the document was the client's information. Everything else is exactly how they received it. See how we wrote the deliverable descriptions, structured the flow, how our introduction letter read and more.

Blank Proposal Template

A stripped-down, Helvetica-only, black and white version of our Blind template. With all the layout and typography styling removed, it’s a clean canvas for you to adapt to your brand. All of the page templates that we use in our proposals are present, ready for you to plug and play. Delivered in Keynote, PowerPoint, and PDF format.

What's Included

  • 35+ Page Guidebook
  • Real-life Blind Proposal
  • Real Blind Pricing Grid
  • Keynote Proposal Template
  • PowerPoint Template
  • PDF Proposal Template
  • Lifetime Updates
  • Immediate Access

Get an inside look at The Perfect Proposal

Watch Ben’s intro video for free

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From the instructor:

A great proposal saved my business.

I didn't always work on six-figure jobs. In fact, I used to work on UpWork (oDesk in my day) and eLancer. I would do work for pennies on the dollar. I'm not lying: I used to do $50 logos, $300 websites... and I thought I was making good money!

I remember the one job that literally changed everything. It was an entrepreneur in the automotive industry (making car mats or something like that) who needed a logo. The budget he listed on the job was $60.

I submitted my application for—you guessed it—$60.

A few days later, I heard back from the entrepreneur with a counteroffer...of $40. He was literally haggling over what was equal to...a lunch. A measly twenty dollars.

At that moment I knew I had to get off of oDesk. I knew I had to find a better way to find more work. But there was just one problem...

I had no idea how to do it.

Working my way into what we call client-direct work (meaning there's no middleman: Bye, Felicia oDesk) was a whole new world. Finding leads and opportunities was challenging... but when I actually found one that looked promising? That was terrifying.

Even when we agreed on a budget range on the phone, and I felt great about the phone call, I still had so many unanswered questions about putting a proposal together... things like:

  • What kind of proposals do bigger studios put together?
  • Is this proposal too long? Is it too short?
  • Should the client sign the proposal?
  • How do I structure my price so that the client doesn't negotiate?
  • What does the client actually want to see?

I say this a lot: I learn by getting punched in the face. It's the truth. And to be honest, I didn't find the answers to those questions right away. In fact, it took me a long time, and a lot of lost revenue to figure things out.

I honestly had no idea how much timing had to do with getting proposals won. I didn't know that asking for a proposal is an easy way for a client to say no. Not to mention putting proposals together that didn't work!

I get it. I really do. And I've learned these lessons the hard way. And that's precisely why I've created The Perfect Proposal. I packed over a decade of experience into over 200 pages worth of content for one reason: so you don't have to make the same mistakes that I did.

Read More

Ben Burns

Ben Burns is a designer that helps growing businesses increase revenue, expand brand awareness, and earn happier customers. Currently, he serves in a dual role as both the Chief Operating Officer of The Futur and as Digital Creative Director at Blind.

Who this is for:

If you work with clients, you need a great proposal.

Whether you’re just starting out in client-direct work, or have struggled with closing leads in the past, The Perfect Proposal is the perfect tool for you:

  • Side Hustlers
  • Freelancers
  • Studio Owners

The Perfect Proposal

Learn how and when to send effective proposals that win jobs and close leads.

What's inside
  • Design-ready template
  • 35+ page guidebook
  • Real proposal from Blind
  • Lifetime updates

The Show Your Work Bundle

Great case studies can be used in many ways, but they are most effective at closing leads when paired with a perfect proposal. Buy both great resources together and save over 10%!

  • The Complete Case Study ($79)
  • The Perfect Proposal ($59)
  • 35+ Page Guidebook
  • Example Blind Proposal
  • Keynote Proposal Template
  • Powerpoint Proposal Template
  • Bonus: One-Hour Q&A Webinar
Get both and Save!