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    The Perfect Proposal

    The Perfect Proposal
    business-resources

    Everything you need to craft winning proposals: backed by decades of experience and millions of dollars in closed business.

    Ben BurnsAuthor: Ben Burns
    • Design-Ready Templates
    • 44+ Page Guidebook (Just Expanded!)
    • Real Proposal from Blind
    • Two Single-Page Template Options
    • Example Capabilities Deck & Bonus Material

    The right proposal can change everything.

    Sending clients the right proposal is the difference between winning and losing a job. Projects can go straight to your competitors, clients could ghost you, or you have to haggle over your price.

    But there's a delicate balance to crafting it.

    Knowing what to include and what to leave out allows you to justify charging more, close more leads, and give clients full clarity into your process. But how do you know what's too much, too little, or just right?

    You can win more clients and better projects.

    The Perfect Proposal will show you how to create a killer proposal, time and time again, to win more jobs and close leads. You'll know exactly when and how to send proposals—and more importantly—when not to waste your time sending ones that would never get accepted.

    You can win more clients and better projects.
    44+ Page Guidebook — Now expanded
    Step 01

    44+ Page Guidebook — Now expanded

    The Perfect Proposal guidebook is full of tips, tricks, and guidelines that will help you build and send killer proposals. There's no fluff here. Everything is tactical, actionable, and customizable to fit your business.

    Real Blind Proposal
    Step 02

    Real Blind Proposal

    A real-life proposal that we sent to an actual lead. The only thing we scrubbed out of the document was the client's information. Everything else is exactly how they received it. See how we wrote the deliverable descriptions, structured the flow, how our introduction letter read, and more.

    Proposal Templates
    Step 03

    Proposal Templates

    Two completely updated & polished proposal templates for InDesign and Keynote. Use it right out of the box or update it with your brand styling. All of the page templates that we use in our proposals are present, ready for you to plug and play. While the full template is over 30 pages long, there is also a bonus single-page template included!

    What's New
    Step 04

    What's New

    • Fully-designed template files in InDesign and Keynote
    • Ready-to-use proposal copy for any project — logos to full websites
    • Two single-page templates for quick proposals on the fly
    • Expanded Guidebook & Bonus Materials, including a Capabilities Deck

    Beginner/Easy

    Keynote, Indesign, or Adobe XD

    If you want to close bigger, better leads, you need a great proposal. Whether you're just starting out in client-direct work, or have struggled with closing leads in the past, The Perfect Proposal was made specifically for you:

    • Side Hustlers
    • Freelancers
    • Entrepreneurs
    • Studio Owners
    1

    Negotiate Less

    Haggling sucks. It's stressful and draining. Prevent it all together and charge more with a great proposal.

    2

    Stop Guessing

    Get your hands on a real-life proposal from an actual Blind project. See how we respond to RFPs and new business.

    3

    Save Time

    Use a proposal template that actually works, and stop making proposals every time a lead comes in.

    “Just wanted to say thanks for your product the Perfect Proposal. It helped me seal the deal on a $25K project!”

    — Axel G.

    “Your Perfect Proposal just got me shortlisted for a BIG job.”

    — Thomas C.
    Ben Burns

    Ben Burns

    Ben Burns is a designer, entrepreneur, and author who's spent the last decade helping creative professionals thrive. He's the co-founder of Maker Division, a mentorship program for creatives building healthy studios, and leads Watson, an all-in-one software platform for creative service providers.

    A great proposal saved my business.

    I didn't always work on six-figure jobs. In fact, I used to work on UpWork (oDesk in my day) and eLancer. I would do work for pennies on the dollar. I'm not lying: I used to do $50 logos, $300 websites... and I thought I was making good money!

    I remember the one job that literally changed everything. It was an entrepreneur in the automotive industry who needed a logo. The budget he listed on the job was $60.

    I submitted my application for—you guessed it—$60.

    A few days later, I heard back from the entrepreneur with a counteroffer...of $40. He was literally haggling over what was equal to...a lunch.

    At that moment I knew I had to get off of oDesk. I knew I had to find a better way to find more work.

    I say this a lot: I learn by getting punched in the face. It's the truth. And to be honest, I didn't find the answers right away. In fact, it took me a long time, and a lot of lost revenue to figure things out.

    That's precisely why I've created The Perfect Proposal. I packed over a decade of experience into over 200 pages worth of content for one reason: so you don't have to make the same mistakes that I did.

    READY TO START

    The Perfect Proposal

    with Ben Burns

    $59

    WHAT YOU’LL GET

    • Design-Ready Templates
    • 44+ Page Guidebook (Just Expanded!)
    • Real Proposal from Blind
    • Two Single-Page Template Options
    • Example Capabilities Deck & Bonus Material