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The right proposal can change everything.
Sending clients the right proposal is the difference between winning and losing a job. Projects can go straight to your competitors, clients could ghost you, or you have to haggle over your price.
But there's a delicate balance to crafting it.
Knowing what to include and what to leave out allows you to justify charging more, close more leads, and give clients full clarity into your process. But how do you know what's too much, too little, or just right?
You can win more clients and better projects.
The Perfect Proposal will show you how to create a killer proposal, time and time again, to win more jobs and close leads. You'll know exactly when and how to send proposals—and more importantly—when not to waste your time sending ones that would never get accepted.
Finally feel confident your proposals will work.
Negotiate Less
Haggling sucks. It's stressful and draining. Prevent it all together and charge more with a great proposal.
Stop Guessing
Get your hands on a real-life proposal from an actual Blind project. See how we respond to RFPs and new business.
Save Time
Use a proposal template that actually works, and stop making proposals every time a lead comes in. Learn when to spend your time and effort wisely.
44+ Page Guidebook—Now expanded
The Perfect Proposal guidebook is full of tips, tricks, and guidelines that will help you build and send killer proposals. There's no fluff here. Everything is tactical, actionable, and customizable to fit your business.
Real Blind Proposal
A real-life proposal that we sent to an actual lead. The only thing we scrubbed out of the document was the client's information. Everything else is exactly how they received it. See how we wrote the deliverable descriptions, structured the flow, how our introduction letter read, and more.
Proposal Templates
Two completely updated & polished proposal templates for InDesign and Keynote. Use it right out of the box or update it with your brand styling. All of the page templates that we use in our proposals are present, ready for you to plug and play. While the full template is over 30 pages long, there is also a bonus single-page template included!
What's New
- Brand-new, fully-designed template files in InDesign and Keynote.
- An arsenal of written-for-you proposal copy! Copy and paste descriptions of all kinds of projects, from logo designs to full websites.
- Two single-page proposal templates for sending proposals on the fly. We're showing you a new way to send quick estimates with options.
- Expanded Guidebook & Bonus Materials, including an example Capabilities Deck.
44+ Page Guidebook—Now expanded
The Perfect Proposal guidebook is full of tips, tricks, and guidelines that will help you build and send killer proposals. There's no fluff here. Everything is tactical, actionable, and customizable to fit your business.
Real Blind Proposal
A real-life proposal that we sent to an actual lead. The only thing we scrubbed out of the document was the client's information. Everything else is exactly how they received it. See how we wrote the deliverable descriptions, structured the flow, how our introduction letter read, and more.
Proposal Templates
Two completely updated & polished proposal templates for InDesign and Keynote. Use it right out of the box or update it with your brand styling. All of the page templates that we use in our proposals are present, ready for you to plug and play. While the full template is over 30 pages long, there is also a bonus single-page template included!
What's New
- Brand-new, fully-designed template files in InDesign and Keynote.
- An arsenal of written-for-you proposal copy! Copy and paste descriptions of all kinds of projects, from logo designs to full websites.
- Two single-page proposal templates for sending proposals on the fly. We're showing you a new way to send quick estimates with options.
- Expanded Guidebook & Bonus Materials, including an example Capabilities Deck.
Ben Burns
Ben Burns is a designer that helps growing businesses increase revenue, expand brand awareness, and earn happier customers. Currently, he serves in a dual role as both the Chief Operating Officer of The Futur and as Digital Creative Director at Blind.
If you want to close bigger, better leads, you need a great proposal.
Whether you’re just starting out in client-direct work, or have struggled with closing leads in the past, The Perfect Proposal was made specifically for you:
- Side Hustlers
- Freelancers
- Entrepreneurs
- Studio Owners
The Perfect Proposal
Everything you need to craft effective proposals that win jobs and close leads.
- Design-Ready Templates
- 44+ Page Guidebook (Just Expanded!)
- Real Proposal from Blind
- Two Single-Page Template Options
- Example Capabilities Deck & Bonus Material
Now with new & updated material!
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The Perfect Proposal
Everything you need to craft effective proposals that win jobs and close leads.
- Design-Ready Templates
- 44+ Page Guidebook (Just Expanded!)
- Real Proposal from Blind
- Two Single-Page Template Options
- Example Capabilities Deck & Bonus Material
Now with new & updated material!
The Show Your Work Bundle
Great case studies can be used in many ways, but they are most effective at closing leads when paired with a perfect proposal. Buy both great resources together and save over 10%!
- The Complete Case Study ($79)
- The Perfect Proposal ($59)
- 35+ Page Guidebook
- Example Blind Proposal
- Keynote Proposal Template
- Powerpoint Proposal Template
- Bonus: One-Hour Q&A Webinar
- 6+ hours of video lectures
- Self-study assignments
- Design critique videos
- Watch Chris work
- Bonus videos
- Lifetime updates
Learn the fundamentals of typography to create visually stunning, impactful work. Start to see type differently when you practice and apply typographic principles, and finally understand why and how layouts look good.
InDesign recommended
Take a look at some of the incredible progress our students have made. We’ll let their before and after’s do the talking here.
As a self-taught designer typography 01 course improved my approach towards design dramatically. It is way differentiated me from my peers at work even though they were more experienced. The way Chris critiques taught me how to explain my design and point out when its not working/something is missing. Typography 01 course on my CV also landed me a lot of interviews. (which I really thought were not even in my league back then).
Typography 01 was my very first online course after being in the field for over 20 years. I learned more about myself and my skills in the Typography 01 course than I had in those 20 years. I rediscovered passions for type that I had let slip and the input from all the instructors was amazingly valuable. I'm super grateful for the whole experience as it has already helped me in my work setting, results were basically next project after taking the course. Thank You to all the folks that make Futur happen.
The Typography course is an impactful journey that takes you through the process of learning how good typography came to be and how it can be implemented throughout any composition. Coming out of this course, anyone will have a strong set of eyes and skill in delivering substantial typography choices in design projects. The Future team has done an excellent job capturing the history, practicality, and opportunity typography provides when it is approached in a creative but methodical way; so much appreciation for this course!
Without any traditional design education, I always used to struggle with understanding the fundamental design principles. One of the most valuable parts of the course was seeing the way Chris critiques design work. That helped me improve my design thinking and process as well, and it made me understand what clients are looking for in design work. I would highly recommend the Typography 01 Course to anyone struggling with deeply understanding what good design is built upon.
Take a deep dive into all things type
In each video lesson, Chris will teach you about typographic principles, the history of type, and how to apply the fundamentals across your design work.
Stretch and flex your design muscles
Practice what you’ve learned in the video lectures to push your skills further. Do the homework as many times as you need to fully grasp the material.
Watch Chris work
See how Chris makes improvements to previous students’ work using typographic principles. Then, take notes of how you can apply these same techniques to your own work.
Watch your skills develop
See your designs take on a whole new shape and meaning as you move through the course. Start to feel comfortable and confident with typography.
Get access to the community
Your enrollment includes access to our private Slack channel and an invitation to Circle. Connect and keep learning with your instructor, Chris Do, and Typography students around the world.
Take a deep dive into all things type
In each video lesson, Chris will teach you about typographic principles, the history of type, and how to apply the fundamentals across your design work.
Take a deep dive into all things type
In each video lesson, Chris will teach you about typographic principles, the history of type, and how to apply the fundamentals across your design work.
Watch Chris work
See how Chris makes improvements to previous students’ work using typographic principles. Then, take notes of how you can apply these same techniques to your own work.
Watch your skills develop
See your designs take on a whole new shape and meaning as you move through the course. Start to feel comfortable and confident with typography.
Get access to the community
Your enrollment includes access to our private Slack channel and an invitation to Circle. Connect and keep learning with your instructor, Chris Do, and Typography students around the world.
This course is for any designer looking to understand type to improve their layout and design skills.
I learned more about typography in this course than during my BA in graphic design. This gives me confidence that I can make effective layouts and better design of any kind. I also felt I was part of a community, who learned together. Once a week for seven weeks, Chris critiqued our submitted layouts and this motivated us to put knowledge into practice and submit our work. This course is the best investment I've made in myself in becoming a better graphic designer. And I've invested in a lot of courses and books.
Chris Do is an Emmy award-winning designer, director, CEO and Chief Strategist of Blind and the founder of The Futur—an online education platform with the mission of teaching 1 billion people how to make a living doing what they love.
He currently serves as the chairman of the board for the SPJA, and as an advisor to Saleshood. He has also served as: advisory board member for AIGA/LA, Emmys Motion & Title Design Peer Group, Otis Board of Governors, Santa Monica College and Woodbury University.
Selected Videos
Graphic Design Tutorial: 10 Typography rules to help you improve your type skills. Get better at graphic design by understanding how to use type. Improve your layouts instantly by following these 10 easy to follow rules.
What makes for good type, layout and design? How can you art direct a designer when it comes to typography. Are there any examples or tutorials on critiquing typography for something with a lot of type?
Is it necessary to use a grid for your designs? In this video, Chris gives his honest answer, and shows how to create a grid using the Fibonacci Sequence.
Get ready to expand your knowledge and understanding of design. Take a look at what you’ll learn in each module, plus a few bonuses along the way.
Course
Curriculum
Typography 01
Our most popular course will show you the tools, techniques, and principles to use type like a master.
- 6+ Hours of video content: grid systems, contrast, balance, type choices, hierarchy
- Self-study assignments
- Watch Chris work
- Design critique videos
- Bonus Videos
- Lifetime updates
