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Every designer needs the ability to deliver a good logo.
Reputation aside, your ability to deliver a good logo is a reflection of your understanding of the fundamentals of logo design. It’s what separates you from the amateurs.
And every business needs a good logo.
A logo is visual shorthand for a brand. Every company, regardless of size or age in the market, needs a logo that will help define their brand and identify who they are to customers.
It’s essential to start with the basics.
Familiarizing yourself with the fundamentals can make all the difference in getting you a $500 logo design project from a $5,000 one. Are you ready to design better logos?
Learn from the pro
Follow industry veteran Chris Do as he guides you through every step of the logo construction process.
Know your logos
Learn the different characteristics and major classifications of logos to know which type is best for your project.
Master your craft
Separate yourself from the amateurs and design logos that are fundamentally correct and on point.
Know your craft
A great logo is clean, well drawn, optically balanced, scales well, distinct, carefully researched and will withstand the test of time. Chris shares his 23+ years in the business with you as he digs into the details of each type of logo, so you can gain an in-depth understanding of this fundamental skill from research to completion.
Identify the categories
This course includes 6 jam-packed modules to teach you about letter marks and monograms, monoline, word mark, symbols/icons, combination marks, and emblems/crests. Each logo has specific traits and characteristics, so it’s important to know them all.
Save time when you design
While we can’t give you a shortcut to designing world-class logos, we can give you some shortcuts in the best tool to build one in: Adobe Illustrator. In the bonus module, Chris will show you his go-to keyboard shortcuts to synthesize your logo design process.
Learn how to present a logo
A sure-fire way to get clients excited about your logo design is to show them their logo out in the real world. Of course, this is nearly impossible to do without their approval. The solution? Mockups. Mockups do a fantastic job of giving your client an idea of how their logo will look in any application.
Know your craft
A great logo is clean, well drawn, optically balanced, scales well, distinct, carefully researched and will withstand the test of time. Chris shares his 23+ years in the business with you as he digs into the details of each type of logo, so you can gain an in-depth understanding of this fundamental skill from research to completion.
Identify the categories
This course includes 6 jam-packed modules to teach you about letter marks and monograms, monoline, word mark, symbols/icons, combination marks, and emblems/crests. Each logo has specific traits and characteristics, so it’s important to know them all.
Save time when you design
While we can’t give you a shortcut to designing world-class logos, we can give you some shortcuts in the best tool to build one in: Adobe Illustrator. In the bonus module, Chris will show you his go-to keyboard shortcuts to synthesize your logo design process.
Learn how to present a logo
A sure-fire way to get clients excited about your logo design is to show them their logo out in the real world. Of course, this is nearly impossible to do without their approval. The solution? Mockups. Mockups do a fantastic job of giving your client an idea of how their logo will look in any application.
Know your craft
A great logo is clean, well drawn, optically balanced, scales well, distinct, carefully researched and will withstand the test of time. Chris shares his 23+ years in the business with you as he digs into the details of each type of logo, so you can gain an in-depth understanding of this fundamental skill from research to completion.
Identify the categories
This course includes 6 jam-packed modules to teach you about letter marks and monograms, monoline, word mark, symbols/icons, combination marks, and emblems/crests. Each logo has specific traits and characteristics, so it’s important to know them all.
Save time when you design
While we can’t give you a shortcut to designing world-class logos, we can give you some shortcuts in the best tool to build one in: Adobe Illustrator. In the bonus module, Chris will show you his go-to keyboard shortcuts to synthesize your logo design process.
Learn how to present a logo
A sure-fire way to get clients excited about your logo design is to show them their logo out in the real world. Of course, this is nearly impossible to do without their approval. The solution? Mockups. Mockups do a fantastic job of giving your client an idea of how their logo will look in any application.
Know your craft
A great logo is clean, well drawn, optically balanced, scales well, distinct, carefully researched and will withstand the test of time. Chris shares his 23+ years in the business with you as he digs into the details of each type of logo, so you can gain an in-depth understanding of this fundamental skill from research to completion.
Identify the categories
This course includes 6 jam-packed modules to teach you about letter marks and monograms, monoline, word mark, symbols/icons, combination marks, and emblems/crests. Each logo has specific traits and characteristics, so it’s important to know them all.
Save time when you design
While we can’t give you a shortcut to designing world-class logos, we can give you some shortcuts in the best tool to build one in: Adobe Illustrator. In the bonus module, Chris will show you his go-to keyboard shortcuts to synthesize your logo design process.
Learn how to present a logo
A sure-fire way to get clients excited about your logo design is to show them their logo out in the real world. Of course, this is nearly impossible to do without their approval. The solution? Mockups. Mockups do a fantastic job of giving your client an idea of how their logo will look in any application.
This is the course I wish I took before I designed my first logo.
The very first logo I ever designed professionally was not good.
Back when I was still enrolled in community college, my brother had introduced me to one of his friends who had their own business. They were in need of a logo, and as an aspiring designer at the time, I jumped on the opportunity.
Knowing only a fraction about logo design, I can very well say I did not do a good job. If you think about all the things that could possibly go wrong with a logo, I probably did half of them in this logo. I chose a horrible typeface, and produced something that was far from memorable.
Most of us, when we’re first starting out, think that the logo should say what it does. That very first logo I made? I thought it needed to explain everything the business did. That’s where things became messy.
It took me years to understand how logos are constructed, why you do what you do to make logos, and what they should communicate. But now I want you to avoid the mistakes I made, and grasp the best practices of logo construction.
Now in terms of what makes a logo look good, well...that’s not so cut-and-dried. But there are some basic rules to logo design. And I’ll teach you all of them, plus many more, throughout this course.
I’ve taken everything I’ve learned through a private arts education, working full-time, and servicing clients, and put together this in-depth curriculum for you to master logo design.
This course gives you the opportunity to look over the shoulders of professional designers and see how they craft beautiful, impactful logos. Step inside their mindset and thinking, and learn how clients can fall in love with the work you do.
It’s my hope that when you are finished with Logo Design 1, you will understand the different types and classifications of logos and create marks that follow the principles of good design.
Ready to get started?
Chris Do
Chris Do is an Emmy award winning director, designer, strategist and educator. He’s the Chief Strategist and CEO of Blind, executive producer of The Skool, and the Founder and CEO of The Futur— an online education platform that teaches the business of design to creative thinkers.
Logo construction is one of the pillars of good design.
Fine-tune your skills and stand out among your peers when you learn the ins and outs of logo design and construction. Know when something isn’t working, and how to properly critique and correct a logo:
- Design Student
- Freelancer
- Educator
- Creative Director
Logo Design 01
- 6+ Hours of Video Content
- Logo design principles
- In-depth assignments
- Bonus: logo critique & Illustrator shortcuts
- Lifetime updates
Logo Design 01
- 6+ Hours of Video Content
- Logo design principles
- In-depth assignments
- Bonus: logo critique & Illustrator shortcuts
- Lifetime updates
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Logo Design 01
Learn the creative process and best practices from design professionals who charge $10k+.
- 6+ Hours of Video Content
- Logo design principles
- In-depth assignments
- Bonus: logo critique & Illustrator shortcuts
- Lifetime updates
Learn the fundamentals of typography to create visually stunning, impactful work. Start to see type differently when you practice and apply typographic principles, and finally understand why and how layouts look go
Learn from the pro
Follow industry veteran Chris Do as he guides you through every step of the logo construction process.
Know your logos
Learn the different characteristics and major classifications of logos to know which type is best for your project.
Master your craft
Separate yourself from the amateurs and design logos that are fundamentally correct and on point.
Know your craft
A great logo is clean, well drawn, optically balanced, scales well, distinct, carefully researched and will withstand the test of time. Chris shares his 23+ years in the business with you as he digs into the details of each type of logo, so you can gain an in-depth understanding of this fundamental skill from research to completion.
Identify the categories
This course includes 6 jam-packed modules to teach you about letter marks and monograms, monoline, word mark, symbols/icons, combination marks, and emblems/crests. Each logo has specific traits and characteristics, so it’s important to know them all.
Save time when you design
While we can’t give you a shortcut to designing world-class logos, we can give you some shortcuts in the best tool to build one in: Adobe Illustrator. In the bonus module, Chris will show you his go-to keyboard shortcuts to synthesize your logo design process.
Learn how to present a logo
A sure-fire way to get clients excited about your logo design is to show them their logo out in the real world. Of course, this is nearly impossible to do without their approval. The solution? Mockups. Mockups do a fantastic job of giving your client an idea of how their logo will look in any application.
Know your craft
A great logo is clean, well drawn, optically balanced, scales well, distinct, carefully researched and will withstand the test of time. Chris shares his 23+ years in the business with you as he digs into the details of each type of logo, so you can gain an in-depth understanding of this fundamental skill from research to completion.
Identify the categories
This course includes 6 jam-packed modules to teach you about letter marks and monograms, monoline, word mark, symbols/icons, combination marks, and emblems/crests. Each logo has specific traits and characteristics, so it’s important to know them all.
Save time when you design
While we can’t give you a shortcut to designing world-class logos, we can give you some shortcuts in the best tool to build one in: Adobe Illustrator. In the bonus module, Chris will show you his go-to keyboard shortcuts to synthesize your logo design process.
Learn how to present a logo
A sure-fire way to get clients excited about your logo design is to show them their logo out in the real world. Of course, this is nearly impossible to do without their approval. The solution? Mockups. Mockups do a fantastic job of giving your client an idea of how their logo will look in any application.
Know your craft
A great logo is clean, well drawn, optically balanced, scales well, distinct, carefully researched and will withstand the test of time. Chris shares his 23+ years in the business with you as he digs into the details of each type of logo, so you can gain an in-depth understanding of this fundamental skill from research to completion.
Identify the categories
This course includes 6 jam-packed modules to teach you about letter marks and monograms, monoline, word mark, symbols/icons, combination marks, and emblems/crests. Each logo has specific traits and characteristics, so it’s important to know them all.
Save time when you design
While we can’t give you a shortcut to designing world-class logos, we can give you some shortcuts in the best tool to build one in: Adobe Illustrator. In the bonus module, Chris will show you his go-to keyboard shortcuts to synthesize your logo design process.
Learn how to present a logo
A sure-fire way to get clients excited about your logo design is to show them their logo out in the real world. Of course, this is nearly impossible to do without their approval. The solution? Mockups. Mockups do a fantastic job of giving your client an idea of how their logo will look in any application.
Take a deep dive into all things type
In each video lesson, Chris will teach you about typographic principles, the history of type, and how to apply the fundamentals across your design work.
Stretch and flex your design muscles
Practice what you've learned in the video lectures to push your skills further. Do the homework as many times as you need to fully grasp the material.
Watch Chris work
See how Chris makes improvements to previous students’ work using typographic principles. Then, take notes of how you can apply these same techniques to your own work.
Watch your skills develop
See your designs take on a whole new shape and meaning as you move through the course. Start to feel comfortable and confident with typography.
Get access to the community
Your enrollment includes access to our private Slack channel and an invitation to Circle. Connect and keep learning with your instructor, Chris Do, and Typography students around the world.
This course is for any designer looking to understand type to improve their layout and design skills.
I learned more about typography in this course than during my BA in graphic design. This gives me confidence that I can make effective layouts and better design of any kind. I also felt I was part of a community, who learned together. Once a week for seven weeks, Chris critiqued our submitted layouts and this motivated us to put knowledge into practice and submit our work. This course is the best investment I've made in myself in becoming a better graphic designer. And I've invested in a lot of courses and books.
Logo construction is one of the pillars of good design.
Fine-tune your skills and stand out among your peers when you learn the ins and outs of logo design and construction. Know when something isn’t working, and how to properly critique and correct a logo:
- Design Student
- Freelancer
- Educator
- Creative Director
Chris Do is an Emmy award-winning designer, director, CEO and Chief Strategist of Blind and the founder of The Futur—an online education platform with the mission of teaching 1 billion people how to make a living doing what they love.
He currently serves as the chairman of the board for the SPJA, and as an advisor to Saleshood. He has also served as: advisory board member for AIGA/LA, Emmys Motion & Title Design Peer Group, Otis Board of Governors, Santa Monica College and Woodbury University.
Selected Videos
Course Curriculum
Logo Design 01
Learn the creative process and best practices from design professionals who charge $10k+.
- 6+ Hours of Video Content
- Logo design principles
- In-depth assignments
- Bonus: logo critique & Illustrator shortcuts
- Lifetime updates
