Reputation aside, your ability to deliver a good logo is a reflection of your understanding of the fundamentals of logo design. It’s what separates you from the amateurs.
A logo is visual shorthand for a brand. Every company, regardless of size or age in the market, needs a logo that will help define their brand and identify who they are to customers.
Familiarizing yourself with the fundamentals can make all the difference in getting you a $500 logo design project from a $5,000 one. Are you ready to design better logos?
Follow industry veteran Chris Do as he guides you through every step of the logo construction process.
Learn the different characteristics and major classifications of logos to know which type is best for your project.
Separate yourself from the amateurs and design logos that are fundamentally correct and on point.
A great logo is clean, well drawn, optically balanced, scales well, distinct, carefully researched and will withstand the test of time. Chris shares his 23+ years in the business with you as he digs into the details of each type of logo, so you can gain an in-depth understanding of this fundamental skill from research to completion.
This course includes 6 jam-packed modules to teach you about letter marks and monograms, monoline, word mark, symbols/icons, combination marks, and emblems/crests. Each logo has specific traits and characteristics, so it’s important to know them all.
While we can’t give you a shortcut to designing world-class logos, we can give you some shortcuts in the best tool to build one in: Adobe Illustrator. In the bonus module, Chris will show you his go-to keyboard shortcuts to synthesize your logo design process.
A sure-fire way to get clients excited about your logo design is to show them their logo out in the real world. Of course, this is nearly impossible to do without their approval. The solution? Mockups. Mockups do a fantastic job of giving your client an idea of how their logo will look in any application.
A great logo is clean, well drawn, optically balanced, scales well, distinct, carefully researched and will withstand the test of time. Chris shares his 23+ years in the business with you as he digs into the details of each type of logo, so you can gain an in-depth understanding of this fundamental skill from research to completion.
This course includes 6 jam-packed modules to teach you about letter marks and monograms, monoline, word mark, symbols/icons, combination marks, and emblems/crests. Each logo has specific traits and characteristics, so it’s important to know them all.
While we can’t give you a shortcut to designing world-class logos, we can give you some shortcuts in the best tool to build one in: Adobe Illustrator. In the bonus module, Chris will show you his go-to keyboard shortcuts to synthesize your logo design process.
A sure-fire way to get clients excited about your logo design is to show them their logo out in the real world. Of course, this is nearly impossible to do without their approval. The solution? Mockups. Mockups do a fantastic job of giving your client an idea of how their logo will look in any application.
Watch this intro video with Chris for free
Chris Do is an Emmy award winning director, designer, strategist and educator. He’s the Chief Strategist and CEO of Blind, executive producer of The Skool, and the Founder and CEO of The Futur— an online education platform that teaches the business of design to creative thinkers.
Fine-tune your skills and stand out among your peers when you learn the ins and outs of logo design and construction. Know when something isn’t working, and how to properly critique and correct a logo:
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