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Tim Maleeny
In this episode we were given the rare opportunity to speak with someone operating at the highest level of advertising. Tim Maleeny is the President and Chief Strategy Officer for global agency, Havas. Tim explains how advertising, strategy, and just being a human all work together. In his twenty plus years working in the industry, he's learned what matters to clients and how to win people over.
Brand Strategy and Advertising
To say that the advertising world is competitive, would be like saying that water is wet.
People fight tooth and nail to land big clients. For every account that is won, another is lost. And missing the mark on a pitch you’ve poured your soul into can be heartbreaking.
But advertising is also thrilling.
You're given a unique problem and it's up to you and your teammates to solve it. Like group of creative detectives.
In this episode we were given the rare opportunity to speak with someone operating at the highest level of advertising. Tim Maleeny is the President and Chief Strategy Officer for global agency, Havas.
He also writes mystery novels.
Tim explains how advertising, strategy, and just being a human all work together. In his twenty plus years working in the industry, he's learned what matters to clients and how to win people over.
As an expert brand strategist he also knows when to sell, when to engage, and when to simply celebrate.
If you work for an agency, run your own, or are just curious about how brand strategy in advertising works, then you will enjoy this chat.
Brand Strategy and Advertising
How to be a creative detective
How to be a creative detective
How to be a creative detective
To say that the advertising world is competitive, would be like saying that water is wet.
People fight tooth and nail to land big clients. For every account that is won, another is lost. And missing the mark on a pitch you’ve poured your soul into can be heartbreaking.
But advertising is also thrilling.
You're given a unique problem and it's up to you and your teammates to solve it. Like group of creative detectives.
In this episode we were given the rare opportunity to speak with someone operating at the highest level of advertising. Tim Maleeny is the President and Chief Strategy Officer for global agency, Havas.
He also writes mystery novels.
Tim explains how advertising, strategy, and just being a human all work together. In his twenty plus years working in the industry, he's learned what matters to clients and how to win people over.
As an expert brand strategist he also knows when to sell, when to engage, and when to simply celebrate.
If you work for an agency, run your own, or are just curious about how brand strategy in advertising works, then you will enjoy this chat.
Sign up for the Conversational Selling Workshop in London here.
Greg Gunn is an illustrator, animator and creative director in Los Angeles, CA. He loves helping passionate people communicate their big ideas in fun and exciting ways.
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