Jeff Lotman is the founder and CEO of brand licensing agency, Global Icons. You may be asking yourself: what exactly is that?  Rest assured, you are not alone. As he puts it, they “operate in an incredibly misunderstood field that no one knows about.”

Except, we see it every day. Remember Flintstones vitamins? You don’t think Hanna Barbera actually created those, do you? In this episode, Jeff and Chris talk about the world of invisible marketing. Pairing brands with products that you wouldn’t think necessarily go together.

BMW strollers, Porsche sunglasses, Forever 21 and the US Postal Service.

A super interesting field that most of us don’t know of, but after hearing about, seems so obvious.

Thank you to Gusto for sponsoring this episode.