When you’re in a meeting with a client and you’re discussing the design direction, how do you and the client come together on a decision? How are you selling your design work?
Stylescapes™ are meant to help you get clients on board with your ideas fast and without friction. They are not moodboards and they are not mockups. When you have a delicate blend of curated imagery, typography, textures, and colors to show to your client, it makes it a whole lot easier to get them on the same page as you. Plus, it eliminates the need for revision.
You know when your client says, “I know it when I see it”? Stylescapes™ give your client the opportunity to point directly at the visuals laid out in front of them, and say, “that’s what I want.” Clients like to be involved in the design process. Stylescapes™ allows you to do this effortlessly.
There’s nothing more frustrating as a designer to have your client direct you in how you do your work. Running back and forth from the drawing board to the board room is exhausting, out of scope, and expensive (for the client, at least).
In this video, Jose and Chris discuss how to effectively design stylescapes for your next project and reduce the time exploring designs and dealing with client revisions.
The three key elements to a good stylescape require you to:
- Gather ingredients and perform research
After breaking from the brief with your client, piece together the images, typography, colors, and textures you feel best align with what the client expressed.