We’re excited to drop some knowledge on a seriously important business skill—being found by your ideal clients. That’s right, y’all, being found by, not finding.

Chasing after new business is so not the vibe. It’s not fun, and let’s be honest, it’s also not sustainable. We want the opportunities to come to you, to knock on your door.
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But for opportunities to knock, they kinda gotta know what your address is. Or, you know, who you are and what you do.

If you don’t know who your ideal client is already, that’s an important first step. So check THIS out and come on back when you’re ready.

We’ll wait!

(Cue the super jazzy hold music)

Already identified your ideal client? Fab, wonderful, we love to see it!

So let’s jump on in and learn how to attract your ideal clients and keep opportunity knock, knock, knockin’ on your door:
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Start with SEO

Having even just a basic understanding of Search Engine Optimization (SEO) is going to boost your visibility in general, but even more so to your ideal client.

Once you know who your ideal client is, you can start to do a little digging into what it is that they’re looking for. Not just in a service or product, but literally, what do they search for online when they’re trying to solve problems?

There are loads of free and paid tools that let you see what search terms folks use around certain topics, so you can use that language to help bring clients to you.

Boom.

But of course, SEO is like an invite to the party. It can get people to show up, but once they’re there, the party’s still gotta be good to get them to stay, participate, and interact.

This is why your next step will be to create solid-quality, engaging content.
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Create Engaging Content

This is a two-for-one topic.

We’re talkin’ about blogging and social media and how you’re going to use them both in very different ways to achieve the same result– cultivating awareness, good karma, and trust, while providing value.

We want to make it clear from the jump, though, that in both cases, we’re not talking about writing about your services directly.

We’re not talkin’ about sales pages that scream, “baby, buy! buy! buy!” (though that would be a fun little parody).

We are talking about content that creates a relationship with your ideal client.
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Blogging for Business

When you’re bloggin’ for biz (that's our shorthand for “business,” but you got it), you want to create content that shows that you’re interested in the same things as your ideal client.

Maybe you’re demonstrating that you’ve worked with or on the topic before and are just as excited about it as they are.

At this point, you’re not trying to sell anything. You’re just going for a vibe check and talking about something that you’re passionate about.

So ask yourself: what is my dream project?

Research that topic extensively, check out the related keywords and search terms, plan out a series of posts, and talk it up on your blog. Or submit it as a guest post to an existing blog that hosts a community filled with folks you want to reach!

Not only will you start to attract your ideal clients, but you’ll also learn a ton about the work that you like doing in the process. What a bonus!
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Social Media

Ready for a controversial statement?

Social media is not your portfolio.

There, we said it! And we’ll say it again!

Social media is not your portfolio.

You get the most out of your social media platforms when you use them as an opportunity to make connections, to be at the forefront of folks’ minds, and to get your content shared.

What you share on social media should primarily and ideally be less about what you’re selling and more about what you represent, what things you’re excited about, what topics you’re an expert on, and little instant wins for potential clients.

We’re not saying you should give away all your secrets in every post, but we’re absolutely saying that you should be providing value freely and happily.

Chatting about the things that you know and that you do well is a great way to bring more ideal clients to your page and your (metaphysical) door.
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Ready to take this whole “ideal client” thing to the next level? We thought you might be. That’s why we created this completely free four-day 'Attracting Your Dream Client' challenge.

Looking for something a little more all-encompassing, like our Business Bootcamp? We got you, boo.

Now go forth and get a fancy door-knocker; opportunity is on its way!
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