“Hello,
Is it me you’re lookin’ for?
‘Cause I wonder where you are,
And I wonder what you do.”
Raise your hand if you expected to get business advice from a Lionel Richie song!
Anybody?
Unexpected as it is, it’s legit a pretty smart place to start.
Before you can start marketing yourself and your services to an ideal client, you’ve gotta have a strong idea of who that ideal client is, what they’re like, and what they’re looking for.
Why Is This Clarity Important?
When you have a solid target audience of people that need your services and that you want to work with, your marketing efforts go much farther.
Better marketing leads to better sales. “Better sales” can mean more money, obvi, but it can also mean more exciting projects that you actually want to work on. And both of these things are just straight up good for business.
The process of gaining this “good for biz” clarity is a little like filling out a dating profile or seeking a new roommate.
You’ll come up with some questions to ask yourself about each client, but you’ll also create a standard for each answer ahead of time and have an understanding of which answers are most important to you.