You’re probably leaving money on the table. Luckily, there’s one money-makin’ approach that we know you can tackle right here, right now. Let's do this!
Potential clients *do* have options, they often *know* they have options, and you won’t get very far pretending that they don’t. You get a lot farther by understanding your competition, making yourself more visible, niching down, and leveling up.
That’s right, y’all, being found *by* your clients vs. chasing them down. We want the opportunities to come to you, to knock on *your* door.
Before you can start marketing yourself and your services to an ideal client, you’ve gotta have a strong idea of who that ideal client is, what they’re like, and what they’re looking for.
What is your superpower? Even if you don’t think you have one, we’d like to take a look with ya and see what it is that makes you, dare-we-say, Marvelous? (Don’t come for us, Disney, it’s too good of a pun!)
As creatives, we are blessed with the unique ability to just… “wing it!” Eyeliner, buffalo cauliflower, and all kinds of new creative endeavors– we can wing it, and we can do a dang good job at it, too! If there’s one thing we should never wing, though, it’s our businesses.
We’ve all been there– one minute you’re vibin’ with a potential client because you know you have what it takes to help them meet their objectives. All seems well until the convo suddenly gets a bit awkward when they hit you with… DUN DUN DUN! An objection!
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Talkin’ about money is tough stuff, especially if you tend to see yourself as a designer rather than a business person. Not to worry, we're here to help you learn how to price your work with confidence!
We hate to be the Bad News Bears, but people straight up do not like to be sold to. Fortunately for you and everyone else in the business of selling things, people do love it when you solve their problems. So that’s what we suggest you do instead.
All of marketing channels mentioned in this article are the best way of reaching customers, especially if you’re in design business industry. They will help you stay relevant, competitive and profitable, especially in this technological age.