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Potential clients *do* have options, they often *know* they have options, and you won’t get very far pretending that they don’t. You get a lot farther by understanding your competition, making yourself more visible, niching down, and leveling up.
That’s right, y’all, being found *by* your clients vs. chasing them down. We want the opportunities to come to you, to knock on *your* door.
Before you can start marketing yourself and your services to an ideal client, you’ve gotta have a strong idea of who that ideal client is, what they’re like, and what they’re looking for.
What is your superpower? Even if you don’t think you have one, we’d like to take a look with ya and see what it is that makes you, dare-we-say, Marvelous? (Don’t come for us, Disney, it’s too good of a pun!)
As creatives, we are blessed with the unique ability to just… “wing it!” Eyeliner, buffalo cauliflower, and all kinds of new creative endeavors– we can wing it, and we can do a dang good job at it, too! If there’s one thing we should never wing, though, it’s our businesses.
More than anything, your client wants to make sure their needs and wants are heard. Make sure you're listening to understand before you devise a solution.
Asking for the sale can be nerve-wracking. But before you ask for the sale from a client, there are three things you need to ask yourself.
When asking for the sale, having the right sales mindset to get you there can make all the difference. Which sales mindset do you find yourself adopting?
You've scheduled a meeting with a prospective client. Now what? We break down the first two major components of a first meeting.
We’ve all been there– one minute you’re vibin’ with a potential client because you know you have what it takes to help them meet their objectives. All seems well until the convo suddenly gets a bit awkward when they hit you with… DUN DUN DUN! An objection!
Client meetings can be intimidating, but we all have to do them as creative professionals. Here's how to take the pressure off of client meetings.
Meeting a client for the first time? We break down four client profiles to take note of before your next meeting.
How do you get paid for your design thinking? Here's how to sell strategy without any design or visuals.
Talkin’ about money is tough stuff, especially if you tend to see yourself as a designer rather than a business person. Not to worry, we're here to help you learn how to price your work with confidence!
Learn how to make a director's treatment to vividly share ideas with clients, while also increasing your value as a video professional.
From one creative professional to another, here are our recommendations on how to get more clients.
When you're freelancing, it can seem tough to find bigger clients when you're on sites like Upwork. Here's how you can land higher-paying clients.
We hate to be the Bad News Bears, but people straight up do not like to be sold to. Fortunately for you and everyone else in the business of selling things, people do love it when you solve their problems. So that’s what we suggest you do instead.
In this article, we’re going to teach you how to deal with the most common client objections. You’ll learn how to anticipate, embrace, and respond to every one you hear.
Ask the right questions to make sure you're getting to the heart of your lead's problem before you ask for the sale.
Melinda Livsey of Marks and Maker is here to tell us how she started charging $5k for strategy. Grab your pen and paper!