Taking chances often involves risk. This can deter many people from making that big leap to starting their new business, or making a major career move. If things work out, that leap of faith was worth it. And if they don’t, how can you get back up and try again?

In October 2004, Chris Edwards spearheaded the founding of THE THIRD FLOOR, Inc. in Los Angeles. Since then, the company has become the most prolific previs studio in the world, contributing to Hollywood projects from Avatar to Gravity with credits on wide-ranging film and television projects such as Game of Thrones, The Martian, Mad Max: Fury Road, Mission Impossible: Rogue Nation, Marvel’s Iron Man, Captain America, as well as Thor and Avengers franchises.

In this episode, the two Chris's meet and discuss the long road from being a dreamer to being a creator.

For Chris Edwards, his goal of making it in the previs industry was met with obstacles. If you’re carving your own path in a specific industry, surely you can relate. Working with clients isn’t always easy. Opportunities come and go. But you can’t lose hope. There are people in your life, be it professors, mentors, or team members, who are pushing you to succeed.

Whenever you’re faced with a challenge towards your goal, you have to think back to what drives you, inspires you, and uncover where your passion is coming from. You can either be persistent until you are successful (by your own terms), or not. The point is to figure out if what you’re striving towards is something you want to do.

If it takes going down an unconventional path, do it. There’s no right or wrong way to set your journey up.

For more about Chris Edwards and The Third Floor, Inc., check out their website.

‍

Sign up for the Conversational Selling Workshop in London here.