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Why are some creatives worth more than others?

Design jobs are hard for some clients to process. An engineer shows plans. An artisan shows a product. You are selling... your-really-good-at-thinking-of-ideas brain?

Believe it or not, your ideas are worth money.

Creative entrepreneurs have a hard battle to fight before they can win the job. You can produce amazing work and you have to learn to show and tell your clients how you can do this for them.

Show clients you are the expert.

Stop feeling intimidated to prove yourself, and learn how to win over the big clients. In this lecture, Chris Do will give you the tools learned in his 20+ years of experience to do just that.

Winning Clients Over

Get paid what you’re worth.

Negotiate without fear

Watch a negotiation role-play unfold, and digest the strategy to apply into your next sales conversation.

Communicate your value

Learn the three questions to ask your client to get them to see your value. Help them see why you’re the right person for the job.

Find your why

Beyond money, why do you exist? Discover your why and let it drive your passion into future projects.

Inside This Course
What’s Included
Inside This Course
What You Will Learn

Get an inside look at Winning Clients Over

FREE VIDEO
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From the instructor:
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Chris Do

Chris Do is an Emmy award winning director, designer, strategist and educator. He’s the Chief Strategist and CEO of Blind, executive producer of The Skool, and the Founder and CEO of The Futur— an online education platform that teaches the business of design to creative thinkers.

Who this is for

If you have trouble closing leads, this lecture is for you.

Go from an adversarial client relationship to one of cooperation. Learn to ask better questions in sales conversations to get the answers you need to show clients you are worth it. Most importantly, get paid what you are worth.

Winning Clients Over

Learn how to position yourself as an expert by asking better questions in the buy/sell cycle.

What's inside
  • 50+ minutes video lecture
  • Client negotiation role play
  • How to get paid to think
  • How to ask questions
  • Amateurs vs. experts

Winning Clients Over

Learn how to position yourself as an expert by asking better questions in the buy/sell cycle.

What's inside
  • 50+ minutes video lecture
  • Client negotiation role play
  • How to get paid to think
  • How to ask questions
  • Amateurs vs. experts

Typography 01
01

Learn the fundamentals of typography to create visually stunning, impactful work. Start to see type differently when you practice and apply typographic principles, and finally understand why and how layouts look good.

Difficulty Level
Beginner to intermediate
Prerequisite
Knowledge of Adobe Illustrator or
InDesign recommended
Learning Roadmap
Understand the fundamentals of graphic design and typography to progress your design education.
Best Seller
5,187
Students enrolled
Highly Rated
Featured Student Work
02

Take a look at some of the incredible progress our students have made. We’ll let their before and after’s do the talking here.

Reviews
03

As a self-taught designer typography 01 course improved my approach towards design dramatically. It is way differentiated me from my peers at work even though they were more experienced. The way Chris critiques taught me how to explain my design and point out when its not working/something is missing. Typography 01 course on my CV also landed me a lot of interviews. (which I really thought were not even in my league back then).

Ayesha Haroon
Designer

Typography 01 was my very first online course after being in the field for over 20 years. I learned more about myself and my skills in the Typography 01 course than I had in those 20 years. I rediscovered passions for type that I had let slip and the input from all the instructors was amazingly valuable. I'm super grateful for the whole experience as it has already helped me in my work setting, results were basically next project after taking the course. Thank You to all the folks that make Futur happen.

Jason Jacobson
Designer

The Typography course is an impactful journey that takes you through the process of learning how good typography came to be and how it can be implemented throughout any composition. Coming out of this course, anyone will have a strong set of eyes and skill in delivering substantial typography choices in design projects. The Future team has done an excellent job capturing the history, practicality, and opportunity typography provides when it is approached in a creative but methodical way; so much appreciation for this course!

Riley Jones
Designer

Without any traditional design education, I always used to struggle with understanding the fundamental design principles. One of the most valuable parts of the course was seeing the way Chris critiques design work. That helped me improve my design thinking and process as well, and it made me understand what clients are looking for in design work. I would highly recommend the Typography 01 Course to anyone struggling with deeply understanding what good design is built upon.

Alex Cracan
Designer
How this works
04

Take a deep dive into all things type

In each video lesson, Chris will teach you about typographic principles, the history of type, and how to apply the fundamentals across your design work.

Stretch and flex your design muscles

Practice what you’ve learned in the video lectures to push your skills further. Do the homework as many times as you need to fully grasp the material.

Watch Chris work

See how Chris makes improvements to previous students’ work using typographic principles. Then, take notes of how you can apply these same techniques to your own work.

Watch your skills develop

See your designs take on a whole new shape and meaning as you move through the course. Start to feel comfortable and confident with typography.

Get access to the community

Your enrollment includes access to our private Slack channel and an invitation to Circle. Connect and keep learning with your instructor, Chris Do, and Typography students around the world.

How it works
04

Take a deep dive into all things type

In each video lesson, Chris will teach you about typographic principles, the history of type, and how to apply the fundamentals across your design work.

Take a deep dive into all things type

In each video lesson, Chris will teach you about typographic principles, the history of type, and how to apply the fundamentals across your design work.

Watch Chris work

See how Chris makes improvements to previous students’ work using typographic principles. Then, take notes of how you can apply these same techniques to your own work.

Watch your skills develop

See your designs take on a whole new shape and meaning as you move through the course. Start to feel comfortable and confident with typography.

Get access to the community

Your enrollment includes access to our private Slack channel and an invitation to Circle. Connect and keep learning with your instructor, Chris Do, and Typography students around the world.

Who is this for?
05

This course is for any designer looking to understand type to improve their layout and design skills.

I learned more about typography in this course than during my BA in graphic design. This gives me confidence that I can make effective layouts and better design of any kind. I also felt I was part of a community, who learned together. Once a week for seven weeks, Chris critiqued our submitted layouts and this motivated us to put knowledge into practice and submit our work. This course is the best investment I've made in myself in becoming a better graphic designer. And I've invested in a lot of courses and books.

Bertram Christoffersen
Graphic Designer
Meet your instructor
06
Chris Do
Design Director, CEO of The Futur

Chris Do is an Emmy award-winning designer, director, CEO and Chief Strategist of Blind and the founder of The Futur—an online education platform with the mission of teaching 1 billion people how to make a living doing what they love.

He currently serves as the chairman of the board for the SPJA, and as an advisor to Saleshood. He has also served as: advisory board member for AIGA/LA, Emmys Motion & Title Design Peer Group, Otis Board of Governors, Santa Monica College and Woodbury University.

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Syllabus
07

Get ready to expand your knowledge and understanding of design. Take a look at what you’ll learn in each module, plus a few bonuses along the way.

Course
Curriculum

Move through the modules at your own pace, on your own time. You’ll have lifetime access to the course, so jump back in whenever you need a refresher.
Grids
Typographic Details
Homework Assignment
Layout Critique
Bonus Critiques: April-May 2020
Bonus Content: Website Design Review
Bonus Content: Website Design Review
Join the Conversation
Enroll Now
08

Typography 01

Our most popular course will show you the tools, techniques, and principles to use type like a master.

  • 6+ Hours of video content: grid systems,  contrast, balance, type choices, hierarchy
  • Self-study assignments
  • Watch Chris work
  • Design critique videos
  • Bonus Videos
  • Lifetime updates
$299
Enroll now
Or 3 monthly payments of $99. Click here to set up your payment plan.