Color is the best way to visually communicate emotion.

Whether you’re making an illustration, landing page or interface, the colors you choose will change how people feel about it. Color is a crucial instrument in the design orchestra. And if that instrument is out of tune, the whole song falls apart.

But choosing the right colors is tough.

Where do you start? How do you build your own color palettes? We’ve all resorted to scraping other designer’s color schemes, but have you ever stopped to understand why those colors work so well together?

It’s time to find your color confidence.

The only thing separating you from the color-wielding gods you follow on Instagram is a solid understanding of how color works. And equipped with that, you can start to create rich, dynamic and original work.

Color for Creatives

Go beyond theory and learn how to use color in the real world.

Learn the ABCs of RGB

Demystify the visual magic behind color and start to truly understand it. Learn how color works and how to use it the right way.

Pair colors with confidence

Stop getting lost in the color picker. Feel confident about your color choices and be comfortable using any hue you’d like.

Learn while you work

Follow along with Greg’s project-based course and learn, step-by-step, how to build your own, unique color palettes.

Inside This Course
What’s Included

To use color well, you must first understand how it works.

Color is a key pillar of good design and this course will teach you the fundamentals you need to use it well. It’s more art than science, but when you’re done, you will have a clear understanding of both.


Take the guesswork out of choosing colors.

There is more to color wheel than meets the eye. Learn how to use it and apply well-established color harmonies to pick and pair colors together like the professional you are.


Create unique and meaningful color palettes for anything.

The right color palette can make or break a brand, logo or illustration. And building a strong palette requires careful thought and effort. Learn how to source reference and build your own color palettes, entirely from scratch.


Spice up your type.

Don’t ruin your type with bad color decisions. Learn how to give your typography the right amount of contrast and balance of color to keep it bold, sharp and exciting.


  • 3+ hours of video lectures
  • 5+ hours of bonus webinars
  • Project assignments
  • Color Guidebook PDF
  • Color Glossary PDF
  • Downloadable project files
  • Private Slack channel access
Benefits
What You Will Learn

To use color well, you must first understand how it works.

Color is a key pillar of good design and this course will teach you the fundamentals you need to use it well. It’s more art than science, but when you’re done, you will have a clear understanding of both.


Take the guesswork out of choosing colors.

There is more to color wheel than meets the eye. Learn how to use it and apply well-established color harmonies to pick and pair colors together like the professional you are.


Create unique and meaningful color palettes for anything.

The right color palette can make or break a brand, logo or illustration. And building a strong palette requires careful thought and effort. Learn how to source reference and build your own color palettes, entirely from scratch.


Spice up your type.

Don’t ruin your type with bad color decisions. Learn how to give your typography the right amount of contrast and balance of color to keep it bold, sharp and exciting.


  • 3+ hours of video lectures
  • 5+ hours of bonus webinars
  • Project assignments
  • Color Guidebook PDF
  • Color Glossary PDF
  • Downloadable project files
  • Private Slack channel access
From the instructor:

This is the course I wish existed when I was in school.

What if working with color was easy?

That’d be nice, wouldn’t it?

Well, I wouldn’t call it easy, but I designed this course so that working with color won’t be as difficult as it is right now. And although I am comfortable pairing and working with all the colors of the rainbow, it wasn’t always like that.

In fact, if I scroll back through my Instagram timeline I gradually start to cringe more and more. What was I thinking using those colors together? How come I didn’t add more contrast? And why have I not deleted this yet?

Color has always been this mysterious and unknown skill to me. I’d look at my favorite illustrator’s work and marvel at their palettes. And then, I’d compare that to my work, followed by a long, slow sigh. Not even close.

You see, I went to design school. I took out loans and I paid the exorbitant tuition. And though I left with quite strong technical skills, I lacked some important fundamentals that continued to haunt me throughout my career.

Color was the big one.

I had some design sense and I could draw nice-looking shapes on occasion, but the biggest difference between where my work was and where I wanted it to be was--you guessed it--color. To this day, I still go through rounds and rounds of options trying to decide on what color would work best. It’s a problem, I know.

It took me a long time to realize this, but my color problem was not a technical one—I simply did not understand how to see color. And by see I mean, understand the purpose and context of color.

If you think about it, it’s kind of like typography. When done well, you don’t really notice anything wrong with it. But if not done well, you’re left with a feeling of confusion and discomfort.

So, while on my color-filled, educational journey I began taking notes. Saving bookmarks. Spending too much on books thanks to Amazon Prime. I was on a mission to understand color. And for the record, I still am.

Which brings me to this course, Color For Creatives. They say you should make work that you wish existed and that is entertaining to you. So, that’s what I did. This is the course about color that I wish existed back when I was first learning. It’s a blend of theory, contemporary analysis and hands-on work so you can learn the principles and then practice applying them to your everyday tasks.

Look, color is not easy. It’s a subjective experience for most of us. But it doesn’t have to be impossibly difficult. My goal is to make your color choices less arbitrary and equip you with the confidence and know-how to start making better ones.

Read More

Greg Gunn

Greg Gunn is an illustrator, animator and creative director in Los Angeles, CA. He loves helping passionate people communicate their big ideas in fun and exciting ways.

Who this is for:

This course is for anyone curious about color.

Whether you are a student, a seasoned pro or just want to learn more about color, this course is for you. We will equip you with the skills you need to be confident in your color choices. You will get the important fundamentals and plenty of color tips and tricks along the way.

This course is perfect for:

  • Graphic Designers
  • Illustrators
  • Web Designers
  • Motion Designers & Animators
  • Anyone interested in color

Color for Creatives

Go beyond theory and do fresh, original work. Finally feel confident about working with color from scratch with this practical, actionable course.

What's inside
  • 3+ hours of video lectures
  • 5+ hours bonus webinars
  • Project-based learning
  • Color Guidebook PDF
  • Color Glossary PDF
  • Downloadable project files
  • Private Slack channel access