You can’t see what you don’t know.

If you don’t know the history and principles of typography, how do you know if you’re using it properly? If you don’t know type stripped down to its most basic form, you can’t see any errors.

But you can learn how to see.

A new pair of glasses won’t do the trick here. When we say learn how to see type, we mean see it in its raw form. This course is all about paying attention and practicing the art of visual athleticism.

The best way to do it? Draw type.

Did you know 90% of graphic design deals with typography? This is why it’s essential to learn the history and logic of type. With Nils’ guidance, you’ll be able to masterfully draw type by hand.

Lettering 01

See typography like you’ve never seen it before.

Sketch, then digitize.

Learn the tools and strategies to draw type precisely. These exercises will train your body to replicate and create letterforms that are balanced and harmonious.

Manipulate type.

Discover the rules of how to properly add weight, condense, expand, or italicize type by hand. Make type work for you.

Grasp typographic sense.

Learn how to see typography. Understand letter spacing, weights, and the relationship between letters to know how to set and design beautiful typography.

Inside This Course
What’s Included

Learn from the master

On-demand lessons are just a click away. Join ArtCenter professor, Nils Lindstrom, as he takes you through the process of creating a logotype from scratch.

Trace back to the beginning

Learn the origins of type and how it has evolved to what we know today as typography. Watch Nils draw an old-style serif and blackletter style on chalk.

Speak the language

Learn the history and terminology every design professional should know. Understand type anatomy and the rules that make up beautiful letterforms.

By hand or in Adobe Illustrator

Learn the eight rules for making beautiful curves. Nils walks you through the concepts and techniques to create perfect, flowing curves.

Benefits
What You Will Learn

Learn from the master

On-demand lessons are just a click away. Join ArtCenter professor, Nils Lindstrom, as he takes you through the process of creating a logotype from scratch.

Trace back to the beginning

Learn the origins of type and how it has evolved to what we know today as typography. Watch Nils draw an old-style serif and blackletter style on chalk.

Speak the language

Learn the history and terminology every design professional should know. Understand type anatomy and the rules that make up beautiful letterforms.

By hand or in Adobe Illustrator

Learn the eight rules for making beautiful curves. Nils walks you through the concepts and techniques to create perfect, flowing curves.

Take a look inside the Lettering 01 course

Watch this intro video with Nils LIndstrom for free

FREE VIDEO
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From the instructor:

This course will teach you the nuances and secrets of Type design.

I was classically trained as a student at the ArtCenter College of Design in the late 1970’s. We called it “Build up Lettering”.

It involved three to four pencil renderings on tracing paper. Each tracing would be progressively refined toward a more exact version. It was a tedious and time consuming process, but therapeutic at the same time.

Little did I know, we were making the type then.

Lettering taught me how to see shape, proportion, and curve like nothing else. I could bend it, shape it and manipulate it from an informed place.

Learning to draw type has given me the power to make my type expressive without being enslaved by the grid or severe geometry that so often hobbles young designers.

Trends come and go. The current approach to custom typography is producing mostly letterforms that are geometrically aggressive and difficult to read. They may be interesting but, more often than not, are created to impress other designers.

Understanding of the organic nuances of hand-drawn letterforms allows you to create logos and brands that are warm, user-friendly and familiar—all while being unique and trademarkable.

I believe we should design for the masses and respect that audience. The “Chop and scale” approach with prefabricated type can only take you so far. Eventually your incompetence will show. What do you do when that happens?

Start with lettering.

When you have a client that needs an old logo refreshed, you’re the go-to-person for the job. When you could use some flourishes, decorative elements, dimensionality, you’ll know what to do and more importantly, HOW to do it without embarrassing yourself.

This course will show you that your body is far more capable of making beautiful images than your computer is.

You will be able to make grounded visual judgements as you begin your journey into a timeless craft of drawing and designing letterforms.

Read More

Nils Lindstrom

Nils Lindstrom has been an instructor of typography for 30 years at the Art Center College of Design, Pasadena, CA. A consummate and incorrigible type nerd, he insists on drawing type with a pencil first and expects his students to do the same.

Who this is for:

Improve your drawing skills and understanding of typography.

Give your portfolio that extra edge by learning the origin, rationale, and logic of typography. This course is meant for graphic designers and typography enthusiasts alike:

  • Graphic Designers
  • Hand Lettering Artists
  • Creative Directors

Lettering 01

Develop expertise and confidence by immersing yourself in the history, process, and techniques to master the skill of lettering.

What's inside
  • 3 Hours of Video Content
  • Downloadable materials
  • Practice exercises
  • Bonus: student work review
  • Lifetime updates

The Designer's Bundle

Enroll risk-free into The Designer’s Bundle and save 10%. Get all the courses that will help take your design skills to new heights. We think you’re going to love them.

  • Stylescapes® ($199)
  • Lettering 01 ($149)
  • Logo Design 01 ($149)
  • Typography 01 ($299)
  • All with lifetime updates
Bundle and save 10%