If you've seen our content, you know that value lies in the eye (and wallet) of the purchaser: your clients. There are many ways we can influence their perception of value. But one easily stands out: learning how to present and deliver work professionally.
Seeing our work in the wild, poorly designed, is easily our worst nightmare. Delivering beautiful work professionally, though, doesn't always prevent that nightmare from becoming a reality. There's no guarantee things will always be perfect, but having guidelines in place helps things get done well.
When you work in or on brands, your goals should be to future-proof the quality of your branding design work, provide more value to your clients, and get everyone from internal teams to external clients on the same page. Are you ready for an easy way to accomplish this?
Create a document that gives people who work on your brand clear visual guidelines. When everyone's on the same page, it results in consistent design across multiple touchpoints.
Set yourself apart by offering a complete visual identity instead of just sending a folder of logo files. Create more impact by making things easier for people who work on your brand.
Establishing your own style guide template will save you days worth of effort when the time comes to deliver your visual identity work. We've done all of the work so you don't have to.
This guidebook will walk you through creating a style guide step-by-step. From an in-depth breakdown of each section of a style guide, to suggestions on how to deliver the end product, this is everything you need to know to create brand guidelines for your clients.
We wrote everything so you don't have to. Writers call this a swipe file. We call it a proven shortcut. Regardless of what kind of style guide you create, you'll be able to copy and paste text for every section. No more sitting down and writing out detailed instructions—ever.
Get the brand guidelines that we created for one of our clients and see our template in action. Base your decisions on work we've already done and see how we empower our clients to roll out their new brands beautifully.
We've prepared fully-designed, ready-to-use, highly-customizable template files that you can simply open, edit, and send to your clients. Adjusting the typography, grid, and color scheme is incredibly easy. You'll get the templates in native InDesign, Keynote, and Adobe XD formats.
This guidebook will walk you through creating a style guide step-by-step. From an in-depth breakdown of each section of a style guide, to suggestions on how to deliver the end product, this is everything you need to know to create brand guidelines for your clients.
We wrote everything so you don't have to. Writers call this a swipe file. We call it a proven shortcut. Regardless of what kind of style guide you create, you'll be able to copy and paste text for every section. No more sitting down and writing out detailed instructions—ever.
Get the brand guidelines that we created for one of our clients and see our template in action. Base your decisions on work we've already done and see how we empower our clients to roll out their new brands beautifully.
We've prepared fully-designed, ready-to-use, highly-customizable template files that you can simply open, edit, and send to your clients. Adjusting the typography, grid, and color scheme is incredibly easy. You'll get the templates in native InDesign, Keynote, and Adobe XD formats.
Ben Burns is a designer that helps growing businesses increase revenue, expand brand awareness, and earn happier customers. Currently, he serves in a dual role as both the Chief Operating Officer of The Futur and as Digital Creative Director at Blind.
From managing your own brand to building brands for clients, the Style Guide Kit will help you save time, communicate your vision more effectively, and make sure your visual identity is consistent across every touchpoint. You'll find immense value if you are:
As a self-taught designer typography 01 course improved my approach towards design dramatically. It is way differentiated me from my peers at work even though they were more experienced. The way Chris critiques taught me how to explain my design and point out when its not working/something is missing. Typography 01 course on my CV also landed me a lot of interviews. (which I really thought were not even in my league back then).
Typography 01 was my very first online course after being in the field for over 20 years. I learned more about myself and my skills in the Typography 01 course than I had in those 20 years. I rediscovered passions for type that I had let slip and the input from all the instructors was amazingly valuable. I'm super grateful for the whole experience as it has already helped me in my work setting, results were basically next project after taking the course. Thank You to all the folks that make Futur happen.
The Typography course is an impactful journey that takes you through the process of learning how good typography came to be and how it can be implemented throughout any composition. Coming out of this course, anyone will have a strong set of eyes and skill in delivering substantial typography choices in design projects. The Future team has done an excellent job capturing the history, practicality, and opportunity typography provides when it is approached in a creative but methodical way; so much appreciation for this course!
Without any traditional design education, I always used to struggle with understanding the fundamental design principles. One of the most valuable parts of the course was seeing the way Chris critiques design work. That helped me improve my design thinking and process as well, and it made me understand what clients are looking for in design work. I would highly recommend the Typography 01 Course to anyone struggling with deeply understanding what good design is built upon.
In each video lesson, Chris will teach you about typographic principles, the history of type, and how to apply the fundamentals across your design work.
Practice what you’ve learned in the video lectures to push your skills further. Do the homework as many times as you need to fully grasp the material.
See how Chris makes improvements to previous students’ work using typographic principles. Then, take notes of how you can apply these same techniques to your own work.
See your designs take on a whole new shape and meaning as you move through the course. Start to feel comfortable and confident with typography.
Your enrollment includes access to our private Slack channel and an invitation to Circle. Connect and keep learning with your instructor, Chris Do, and Typography students around the world.
In each video lesson, Chris will teach you about typographic principles, the history of type, and how to apply the fundamentals across your design work.
In each video lesson, Chris will teach you about typographic principles, the history of type, and how to apply the fundamentals across your design work.
See how Chris makes improvements to previous students’ work using typographic principles. Then, take notes of how you can apply these same techniques to your own work.
See your designs take on a whole new shape and meaning as you move through the course. Start to feel comfortable and confident with typography.
Your enrollment includes access to our private Slack channel and an invitation to Circle. Connect and keep learning with your instructor, Chris Do, and Typography students around the world.
I learned more about typography in this course than during my BA in graphic design. This gives me confidence that I can make effective layouts and better design of any kind. I also felt I was part of a community, who learned together. Once a week for seven weeks, Chris critiqued our submitted layouts and this motivated us to put knowledge into practice and submit our work. This course is the best investment I've made in myself in becoming a better graphic designer. And I've invested in a lot of courses and books.
Chris Do is an Emmy award-winning designer, director, CEO and Chief Strategist of Blind and the founder of The Futur—an online education platform with the mission of teaching 1 billion people how to make a living doing what they love.
He currently serves as the chairman of the board for the SPJA, and as an advisor to Saleshood. He has also served as: advisory board member for AIGA/LA, Emmys Motion & Title Design Peer Group, Otis Board of Governors, Santa Monica College and Woodbury University.
Graphic Design Tutorial: 10 Typography rules to help you improve your type skills. Get better at graphic design by understanding how to use type. Improve your layouts instantly by following these 10 easy to follow rules.
What makes for good type, layout and design? How can you art direct a designer when it comes to typography. Are there any examples or tutorials on critiquing typography for something with a lot of type?
Is it necessary to use a grid for your designs? In this video, Chris gives his honest answer, and shows how to create a grid using the Fibonacci Sequence.
Our most popular course will show you the tools, techniques, and principles to use type like a master.
