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How can you increase the value of what you do?

If you've seen our content, you know that value lies in the eye (and wallet) of the purchaser: your clients. There are many ways we can influence their perception of value. But one easily stands out: learning how to present and deliver work professionally.

How can you make sure your work looks great... even after you hand it off to clients?

Seeing our work in the wild, poorly designed, is easily our worst nightmare. Delivering beautiful work professionally, though, doesn't always prevent that nightmare from becoming a reality. There's no guarantee things will always be perfect, but having guidelines in place helps things get done well.

The key is to set your clients—or the design team—up for success.

When you work in or on brands, your goals should be to future-proof the quality of your branding design work, provide more value to your clients, and get everyone from internal teams to external clients on the same page. Are you ready for an easy way to accomplish this?

The Style Guide Kit

An easy-to-use, done-for-you style guide template for delivering winning branding projects.

Set The Standard

Create a document that gives people who work on your brand clear visual guidelines. When everyone's on the same page, it results in consistent design across multiple touchpoints.

Increase Your Value

Set yourself apart by offering a complete visual identity instead of just sending a folder of logo files. Create more impact by making things easier for people who work on your brand.

Save Time & Deliver

Establishing your own style guide template will save you days worth of effort when the time comes to deliver your visual identity work. We've done all of the work so you don't have to.

Inside This Course
What’s Included

The Guidebook

This guidebook will walk you through creating a style guide step-by-step. From an in-depth breakdown of each section of a style guide, to suggestions on how to deliver the end product, this is everything you need to know to create brand guidelines for your clients.

The Copy Arsenal

We wrote everything so you don't have to. Writers call this a swipe file. We call it a proven shortcut. Regardless of what kind of style guide you create, you'll be able to copy and paste text for every section. No more sitting down and writing out detailed instructions—ever.

Example Style Guide

Get the brand guidelines that we created for one of our clients and see our template in action. Base your decisions on work we've already done and see how we empower our clients to roll out their new brands beautifully.

Design-Ready Templates

We've prepared fully-designed, ready-to-use, highly-customizable template files that you can simply open, edit, and send to your clients. Adjusting the typography, grid, and color scheme is incredibly easy. You'll get the templates in native InDesign, Keynote, and Adobe XD formats.

Inside This Course
What You Will Learn

The Guidebook

This guidebook will walk you through creating a style guide step-by-step. From an in-depth breakdown of each section of a style guide, to suggestions on how to deliver the end product, this is everything you need to know to create brand guidelines for your clients.

The Copy Arsenal

We wrote everything so you don't have to. Writers call this a swipe file. We call it a proven shortcut. Regardless of what kind of style guide you create, you'll be able to copy and paste text for every section. No more sitting down and writing out detailed instructions—ever.

Example Style Guide

Get the brand guidelines that we created for one of our clients and see our template in action. Base your decisions on work we've already done and see how we empower our clients to roll out their new brands beautifully.

Design-Ready Templates

We've prepared fully-designed, ready-to-use, highly-customizable template files that you can simply open, edit, and send to your clients. Adjusting the typography, grid, and color scheme is incredibly easy. You'll get the templates in native InDesign, Keynote, and Adobe XD formats.

Get an inside look at The Style Guide Kit

FREE VIDEO
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From the instructor:

It happened to me. My work was mangled beyond belief.

60 miles per hour. That's how fast I was driving when I saw it.

It was autumn in rural Virginia on a highway just outside of Richmond. Glowering above the golden tree canopy, a billboard buzzed across my windshield.

I only caught a glimpse of what was on the billboard, but immediately my stomach twisted into a knot. I turned the truck around as quickly as possible, hoping that my eyes deceived me.

On my second look, I slowed to a stop. I sat there, on the side of the road, staring at the billboard in disbelief.

There, for all the world to see, was a logo I had carefully designed the year prior. But it was barely recognizable. Horizontally squished. Drop shadow. Pattern fill. Slapped on top of a busy photograph.

I couldn't believe it.

It wasn't just the fact that I had worked hard on the logo. It wasn't even my best work. I was early in my career. What stung the most? That project was a tough one. The client wanted to get it just right. Revision after revision of minuscule changes... led to the monstrosity on the other side of my window.

I'm sure we've all been there.

You do great work, only to see it months or years later... destroyed.

It's a sinking feeling. I know we're not supposed to be affected by what the client does with the services we provide... but, c'mon. It hurts.

At that moment, I knew I needed to find a way to future-proof my work. I wanted to set my clients up for success, even if they didn't work with me after the initial project was completed.

Sometimes the universe answers when asked.

The very next day, I landed a project for The Hyatt hotel. During our onboarding call, I was sent the Hyatt Style Guide: guidelines for working with their brand when designing marketing collateral.

I was blown away.

This was it. This was the missing piece of the puzzle! Flipping through the pages of the style guide, I knew exactly what sandbox I could play in as a collateral designer:

  • How to use their logo
  • What typefaces were acceptable at different sizes
  • How to use and combine their brand colors
  • What secondary palettes were acceptable

But they took their brand book even further. They went beyond simple layout guidelines. They provided guidance for every creative who may touch their brand:

  • Marketers
  • Copywriters
  • Photographers
  • Printers

The guidebook was so complete, I vowed to never simply deliver a folder of logo files again. Since that day, I've delivered more than a few identity projects and left every single client with a comprehensive style guide.

I know, it seems like a no-brainer, but let me tell you from experience: delivering logo, branding, or identity work without a style guide is rolling the dice. You know what I mean if you've ever:

  • Seen your work in the wild... and wondered what the heck happened
  • Received calls from clients wondering where to find design assets months or years later
  • Had a client ask "What's an .ai file?" after printing 5,000 t-shirts
  • Handed off work to an internal design team

I get it! I was there. And while not all clients are perfect, and internal teams don't always execute your vision to the letter, I'm proud to say I haven't seen any more mangled work.

The Style Guide Kit is the result of my 10+ years as an identity design lead, from freelance projects to running branding projects here at Blind. It's an easy-to-use, done-for-you template that has everything you need to deliver branding projects successfully.

This is the exact template that I've used to:

  • Deliver branding projects priced between $40,000 and $250,000+
  • Help startups grow a brand from the garage to tens of millions in revenue
  • Help small businesses create brands that last

You'll have access to everything: a template file in multiple formats, a guidebook that walks you through the creation process, and an extensive text swipe file that you can use to copy and paste verbiage into your style guides. It's everything that I wished I had when I started working in branding.

Ready to get started?

When you're finished with the Style Guide Kit, you won't just have another template file sitting on your hard drive. You'll have a highly valuable deliverable that you can add right in to your identity projects. The Style Guide Kit will help you to:

  • Future-proof your branding design work
  • Increase the perceived value of your services
  • Save time by standardizing your delivery process
  • Communicate your vision to your clients and their team
  • Get a team of designers on the same page, visually

If you're ready to take control of the way your work is executed, and feel confident about the way you deliver your branding work, The Style Guide Kit is perfect for you.

By supporting this product before launch, you'll have access to my exclusive webinar - I hope to see all of you there!

Read More

Ben Burns

Ben Burns is a designer that helps growing businesses increase revenue, expand brand awareness, and earn happier customers. Currently, he serves in a dual role as both the Chief Operating Officer of The Futur and as Digital Creative Director at Blind.

Who this is for

Style Guides are essential if you work with, for, or on brands.

From managing your own brand to building brands for clients, the Style Guide Kit will help you save time, communicate your vision more effectively, and make sure your visual identity is consistent across every touchpoint. You'll find immense value if you are:

  • Crafting brands for clients
  • Building your own brand
  • Working with a team of designers
  • Hiring outside creatives

The Style Guide Kit

Create brand guidelines for clients or brands you manage easily. By purchasing this kit, you'll get free updates for life, and have access to exclusive bonus materials added over time.

What's inside
  • 30+ Page Guidebook
  • Copy Arsenal (Swipe File)
  • Example Style Guide
  • Template Files: INDD, KEY, XD
  • BONUS: 90-Min Webinar