Brands that are charismatic, one in which the customer feels there is no replacement for, go beyond just fulfilling the basic requirements. They tap into deeper motivations and values of the customer.
Defining your brand's messaging means building a preferred customer journey that encompasses every customer touch point: the identity (logo), website, messaging, customer service, point of sale, signage, quality of product and service.
A brand is defined by a person’s gut feeling about a product, service or organization. You can’t control what someone feels about your brand, but you can influence it.
Establish your distinct tone of voice that not only attracts your target audience, but keeps them coming back for more.
Learn to marry powerful images with compelling copy that taps into the core of what the brand is.
Find out where your brand sits in the minds of customers, and what makes it different from the competition so you can market accordingly.
Chris Do is an Emmy award winning director, designer, strategist and educator. He’s the Chief Strategist and CEO of Blind, executive producer of The Skool, and the Founder and CEO of The Futur— an online education platform that teaches the business of design to creative thinkers.
