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Why start with why?
Brands that are charismatic, one in which the customer feels there is no replacement for, go beyond just fulfilling the basic requirements. They tap into deeper motivations and values of the customer.
Go beyond just the logo.
Defining your brand's messaging means building a preferred customer journey that encompasses every customer touch point: the identity (logo), website, messaging, customer service, point of sale, signage, quality of product and service.
Attract customers with a unique identity.
A brand is defined by a person’s gut feeling about a product, service or organization. You can’t control what someone feels about your brand, but you can influence it.
Personally connect with customers
Establish your distinct tone of voice that not only attracts your target audience, but keeps them coming back for more.
Bring a brand to life
Learn to marry powerful images with compelling copy that taps into the core of what the brand is.
Precisely position a company
Find out where your brand sits in the minds of customers, and what makes it different from the competition so you can market accordingly.
This kit will help determine how you communicate with your audience.
For many years, I believed that we would forever be relegated to just designing the visuals for a campaign.
As a designer, I thought that only writers could craft clever words that would breathe life into the images we made. All of that changed when I learned how to ask the right questions to draw out real insights.
This kit is the by-product of countless brand strategy meetings, research, and experimentation. It's meant to help you go beyond the visual identity of your brand and establish its one-of-a-kind voice.
Using the four key prompts in this kit—What, How, Who and Why—you'll learn how to determine the look/feel, tone/voice, the customer or tribe you serve, and the value proposition for the brand.
Once you tap into your 'why,' you'll create a brand that's inviting, charismatic, and relatable. After all, people don’t buy what you do, they buy why you do it.
Chris Do
Chris Do is an Emmy award winning director, designer, strategist and educator. He’s the Chief Strategist and CEO of Blind, executive producer of The Skool, and the Founder and CEO of The Futur— an online education platform that teaches the business of design to creative thinkers.
Brand Messaging Kit
- 44-page Brand Messaging Guide
- Brand Messaging Workbook
- Learn the positioning of your brand
- Define your brand's voice and tone
- Lifetime updates
Brand Messaging Kit
- 44-page Brand Messaging Guide
- Brand Messaging Workbook
- Learn the positioning of your brand
- Define your brand's voice and tone
- Lifetime updates
Brand Messaging Kit
This downloadable kit is the by-product of years of experimentation, research and synthesizing, all packed into a hyper-condensed and easy-to-use framework.
- 44-page Brand Messaging Guide
- Brand Messaging Workbook
- Learn the positioning of your brand
- Define your brand's voice and tone
- Lifetime updates
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Personally connect with customers
Establish your distinct tone of voice that not only attracts your target audience, but keeps them coming back for more.
Bring a brand to life
Learn to marry powerful images with compelling copy that taps into the core of what the brand is.
Precisely position a company
Find out where your brand sits in the minds of customers, and what makes it different from the competition so you can market accordingly.
Take a deep dive into all things type
In each video lesson, Chris will teach you about typographic principles, the history of type, and how to apply the fundamentals across your design work.
Stretch and flex your design muscles
Practice what you've learned in the video lectures to push your skills further. Do the homework as many times as you need to fully grasp the material.
Watch Chris work
See how Chris makes improvements to previous students’ work using typographic principles. Then, take notes of how you can apply these same techniques to your own work.
Watch your skills develop
See your designs take on a whole new shape and meaning as you move through the course. Start to feel comfortable and confident with typography.
Get access to the community
Your enrollment includes access to our private Slack channel and an invitation to Circle. Connect and keep learning with your instructor, Chris Do, and Typography students around the world.
This course is for any designer looking to understand type to improve their layout and design skills.
I learned more about typography in this course than during my BA in graphic design. This gives me confidence that I can make effective layouts and better design of any kind. I also felt I was part of a community, who learned together. Once a week for seven weeks, Chris critiqued our submitted layouts and this motivated us to put knowledge into practice and submit our work. This course is the best investment I've made in myself in becoming a better graphic designer. And I've invested in a lot of courses and books.
Chris Do is an Emmy award-winning designer, director, CEO and Chief Strategist of Blind and the founder of The Futur—an online education platform with the mission of teaching 1 billion people how to make a living doing what they love.
He currently serves as the chairman of the board for the SPJA, and as an advisor to Saleshood. He has also served as: advisory board member for AIGA/LA, Emmys Motion & Title Design Peer Group, Otis Board of Governors, Santa Monica College and Woodbury University.
Selected Videos
Course Curriculum
Brand Messaging Kit
- 44-page Brand Messaging Guide
- Brand Messaging Workbook
- Learn the positioning of your brand
- Define your brand's voice and tone
- Lifetime updates
