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Adapting to change is hard.

You’ve spent so much time honing your craft and sharpening your skills. But now it’s time to learn a new skill: marketing yourself online. So where do you start?

It’s time to step up your online marketing strategy.

One aspect all creative professionals need to improve is their inbound marketing efforts. And one of the simplest ways to achieve this is through blogging.

Blogging makes it easier for clients to find you.

You might be thinking, ‘is blogging even relevant anymore?’ The short and simple answer is yes. This kit gives you the tools to use blogging as a method to increase your value within your industry exponentially.

Blogging for Creative Entrepreneurs

Learn the blogging secrets your competitors don't want you to know.

Document more than you create.

If you’re a perfectionist, you might put off releasing a blog post until it’s just right. This toolkit will teach you to document your process and demonstrate your value.

Avoid writer’s block.

One of the age-old excuses for not writing is a phenomenon known as writer’s block. You’ll learn how to easily find new ways to come up with ideas of what to write.

Sharpen your marketing skills.

Learn the tricks of the trade to SEO, content marketing (inbound marketing), and outreach to attract more leads to your website, and earn more business.

Inside This Course
What’s Included

We’re not just talking about written content.

This toolkit will show you how to market any piece of content through your blog. Anything you produce—be it a deliverable or your unique process—is content that brings value to a prospect, or another creative entrepreneur.

Find the right keywords to get found.

Create content based on the most popular keywords your potential leads may be using. Implement them into areas of your blog to rank higher in search, and make it easy for prospects to land on your site.

Learn to network with people who don’t know you yet.

Networking with people has many powerful benefits. People tend to hire who they know and who they like. Outreach allows you to get prospects’ attention in a professional way, and builds a relationship that can turn into business for you.

A successful blog requires an understanding of user experience (UX).

User experience hails every website, in the visual and written form. You want to regularly inform and delight users with high-quality content on your blog, and make it easy for them to find the information they need.

Inside This Course
What You Will Learn

We’re not just talking about written content.

This toolkit will show you how to market any piece of content through your blog. Anything you produce—be it a deliverable or your unique process—is content that brings value to a prospect, or another creative entrepreneur.

Find the right keywords to get found.

Create content based on the most popular keywords your potential leads may be using. Implement them into areas of your blog to rank higher in search, and make it easy for prospects to land on your site.

Learn to network with people who don’t know you yet.

Networking with people has many powerful benefits. People tend to hire who they know and who they like. Outreach allows you to get prospects’ attention in a professional way, and builds a relationship that can turn into business for you.

A successful blog requires an understanding of user experience (UX).

User experience hails every website, in the visual and written form. You want to regularly inform and delight users with high-quality content on your blog, and make it easy for them to find the information they need.

Get an inside look at Blogging for Creative Entrepreneurs

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From the instructor:

Your blog is the most powerful lead magnet that you can completely control.

I used to write articles for an online publication that paid me one cent per page view.

Yep. One. Cent.

It sounds crazy, but at the time, this seemed like the best way to work my way into freelancing.

I didn’t yet understand the power or value of blogging. It wasn’t until my articles were garnering 20 to 30,000 page views that I realized how effective blogging was at attracting new business. Unfortunately, it was all going to the publication I was writing for.

I knew I had to take my talents elsewhere. But there was just one problem.

I suffered from crippling perfectionism. And I mean crippling. It used to take me three months just to get a blog post out.

I’ll be frank: I’m not a bad writer. I have a degree in writing, and teach it all day as a Language Arts teacher. It’s a big part of my world.

But what held me back from creating my own blog was the need to make sure every post was perfect. The inconsistency and delay of my postings definitely wasn’t helping increase my website’s exposure, despite doing all the housekeeping of SEO and user experience.

So how did I overcome this pursuit of perfection?

I realized not all blogs have to be written. I started posting vlogs, or video blogs, onto my website, showing and sharing my process.

This helped me brainstorm new ideas for written posts, and soon enough, I was regularly posting content I was proud of. My crippling perfectionism was slowly disappearing.

If you have writer’s block, you don’t have to consistently post written articles. Blogs can be anything you want them to be: a breakdown of a logo, a podcast, a video of you giving commentary on a subject—the list goes on.

People want to learn from other people. They want to read their stories, learn how they approach their work, and not be marketed to. Your blog is a perfect asset to connect with people and share yourself in a way that’s real and adds value to your craft.

The best part? You get to decide what and when to publish.

This toolkit is the culmination of my 20+ years writing for the web. I hope you learn to document more than you create with your blog.

Read More

Matt Cilderman

Matt Cilderman has been publishing on the internet for over 20 years. He is the owner and Chief Strategist of Cilderman Solutions, an internet marketing agency. His fortes lie in marketing strategy, search engine optimization (SEO), blogging, and content marketing.

Who this is for

This toolkit is for anyone who wants to increase their business’s exposure online.

Blogging for Creative Entrepreneurs is designed to help you succeed by making the most of your online marketing strategy. You’ve got access to the tools, and now it’s time put them to good use:

  • Students
  • Freelancers
  • Creative Directors
  • Studio Owners

Blogging for Creative Entrepreneurs

This kit is designed to launch you into the next level of inbound online marketing, complete from mindset to execution.

What's inside
  • Blogging guide
  • Downloadable resources
  • Beginner & advanced strategies
  • Set and meet goals
  • Lifetime updates

Blogging for Creative Entrepreneurs

This kit is designed to launch you into the next level of inbound online marketing, complete from mindset to execution.

What's inside
  • Blogging guide
  • Downloadable resources
  • Beginner & advanced strategies
  • Set and meet goals
  • Lifetime updates

Typography 01
01

Learn the fundamentals of typography to create visually stunning, impactful work. Start to see type differently when you practice and apply typographic principles, and finally understand why and how layouts look good.

Difficulty Level
Beginner to intermediate
Prerequisite
Knowledge of Adobe Illustrator or
InDesign recommended
Learning Roadmap
Understand the fundamentals of graphic design and typography to progress your design education.
Best Seller
5,187
Students enrolled
Highly Rated
Featured Student Work
02

Take a look at some of the incredible progress our students have made. We’ll let their before and after’s do the talking here.

Reviews
03

As a self-taught designer typography 01 course improved my approach towards design dramatically. It is way differentiated me from my peers at work even though they were more experienced. The way Chris critiques taught me how to explain my design and point out when its not working/something is missing. Typography 01 course on my CV also landed me a lot of interviews. (which I really thought were not even in my league back then).

Ayesha Haroon
Designer

Typography 01 was my very first online course after being in the field for over 20 years. I learned more about myself and my skills in the Typography 01 course than I had in those 20 years. I rediscovered passions for type that I had let slip and the input from all the instructors was amazingly valuable. I'm super grateful for the whole experience as it has already helped me in my work setting, results were basically next project after taking the course. Thank You to all the folks that make Futur happen.

Jason Jacobson
Designer

The Typography course is an impactful journey that takes you through the process of learning how good typography came to be and how it can be implemented throughout any composition. Coming out of this course, anyone will have a strong set of eyes and skill in delivering substantial typography choices in design projects. The Future team has done an excellent job capturing the history, practicality, and opportunity typography provides when it is approached in a creative but methodical way; so much appreciation for this course!

Riley Jones
Designer

Without any traditional design education, I always used to struggle with understanding the fundamental design principles. One of the most valuable parts of the course was seeing the way Chris critiques design work. That helped me improve my design thinking and process as well, and it made me understand what clients are looking for in design work. I would highly recommend the Typography 01 Course to anyone struggling with deeply understanding what good design is built upon.

Alex Cracan
Designer
How this works
04

Take a deep dive into all things type

In each video lesson, Chris will teach you about typographic principles, the history of type, and how to apply the fundamentals across your design work.

Stretch and flex your design muscles

Practice what you’ve learned in the video lectures to push your skills further. Do the homework as many times as you need to fully grasp the material.

Watch Chris work

See how Chris makes improvements to previous students’ work using typographic principles. Then, take notes of how you can apply these same techniques to your own work.

Watch your skills develop

See your designs take on a whole new shape and meaning as you move through the course. Start to feel comfortable and confident with typography.

Get access to the community

Your enrollment includes access to our private Slack channel and an invitation to Circle. Connect and keep learning with your instructor, Chris Do, and Typography students around the world.

How it works
04

Take a deep dive into all things type

In each video lesson, Chris will teach you about typographic principles, the history of type, and how to apply the fundamentals across your design work.

Take a deep dive into all things type

In each video lesson, Chris will teach you about typographic principles, the history of type, and how to apply the fundamentals across your design work.

Watch Chris work

See how Chris makes improvements to previous students’ work using typographic principles. Then, take notes of how you can apply these same techniques to your own work.

Watch your skills develop

See your designs take on a whole new shape and meaning as you move through the course. Start to feel comfortable and confident with typography.

Get access to the community

Your enrollment includes access to our private Slack channel and an invitation to Circle. Connect and keep learning with your instructor, Chris Do, and Typography students around the world.

Who is this for?
05

This course is for any designer looking to understand type to improve their layout and design skills.

I learned more about typography in this course than during my BA in graphic design. This gives me confidence that I can make effective layouts and better design of any kind. I also felt I was part of a community, who learned together. Once a week for seven weeks, Chris critiqued our submitted layouts and this motivated us to put knowledge into practice and submit our work. This course is the best investment I've made in myself in becoming a better graphic designer. And I've invested in a lot of courses and books.

Bertram Christoffersen
Graphic Designer
Meet your instructor
06
Chris Do
Design Director, CEO of The Futur

Chris Do is an Emmy award-winning designer, director, CEO and Chief Strategist of Blind and the founder of The Futur—an online education platform with the mission of teaching 1 billion people how to make a living doing what they love.

He currently serves as the chairman of the board for the SPJA, and as an advisor to Saleshood. He has also served as: advisory board member for AIGA/LA, Emmys Motion & Title Design Peer Group, Otis Board of Governors, Santa Monica College and Woodbury University.

Follow Chris
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Syllabus
07

Get ready to expand your knowledge and understanding of design. Take a look at what you’ll learn in each module, plus a few bonuses along the way.

Course
Curriculum

Move through the modules at your own pace, on your own time. You’ll have lifetime access to the course, so jump back in whenever you need a refresher.
Grids
Typographic Details
Homework Assignment
Layout Critique
Bonus Critiques: April-May 2020
Bonus Content: Website Design Review
Bonus Content: Website Design Review
Join the Conversation
Enroll Now
08

Typography 01

Our most popular course will show you the tools, techniques, and principles to use type like a master.

  • 6+ Hours of video content: grid systems,  contrast, balance, type choices, hierarchy
  • Self-study assignments
  • Watch Chris work
  • Design critique videos
  • Bonus Videos
  • Lifetime updates
$299
Enroll now
Or 3 monthly payments of $99. Click here to set up your payment plan.