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How much should you charge?
It’s the question on every creative professional’s mind. And no matter who you ask, the answer is always different: charge by the hour, charge per deliverable, charge by the project, or just guess. Between the muddled responses, you’re left wondering if you’re even charging enough.
Why is it so hard to price creative work?
Have you ever told a prospect your price, then felt bad? Or doubted whether or not you deserve it? Strange as it is, this happens to every creative. We can be totally confident in our skills, but when dollars come into the conversation, we choke up.
How do you know you’re charging enough?
If you’re overwhelmed with projects or unmotivated to do the work, then you might not be charging enough. Inside Painless Pricing, Chris Do will teach you pricing strategies that will help you earn more money with every project. You’ll see that most projects are worth more than you think, and recognize the value you bring to the table.
Know what to charge and why
Everything you’ve wanted to know about pricing creative work is inside this course. Learn how to have the money discussion with prospects, and the different ways to charge for your work.
Regain your confidence
Feel comfortable talking about money with prospects. Shake off the imposter syndrome and understand the value you bring to every opportunity.
Reclaim your time
Stop spinning your wheels to make the same amount of money month after month. With the pricing guidelines in this course, you’ll be able to command a higher rate and keep your projects under control.
Learn the right way to charge for your business.
We break down the different ways you can price your services to find what works best for your business and make sure you’re charging enough. Plus, we’ve included pricing templates to help you estimate and bid your next project.
See real bids we’ve sent to clients.
Take a look at how we’ve priced projects in the past and see the full breakdown on how we got to each number. Learn the three types of bids based on input, output, and value.
Practice how you price.
Use the homework assignments to determine your minimum level of engagement, bidding strategy, break-even point, and more. Practice these methods to get comfortable talking about money, and show prospects you’re ready to do business.
Inside this course:
- 26 videos
- Pricing Guidelines
- Example Bids
- Homework Assignments
- Bonus Material
- Lifetime Updates
Learn the right way to charge for your business.
We break down the different ways you can price your services to find what works best for your business and make sure you’re charging enough. Plus, we’ve included pricing templates to help you estimate and bid your next project.
See real bids we’ve sent to clients.
Take a look at how we’ve priced projects in the past and see the full breakdown on how we got to each number. Learn the three types of bids based on input, output, and value.
Practice how you price.
Use the homework assignments to determine your minimum level of engagement, bidding strategy, break-even point, and more. Practice these methods to get comfortable talking about money, and show prospects you’re ready to do business.
Inside this course:
- 26 videos
- Pricing Guidelines
- Example Bids
- Homework Assignments
- Bonus Material
- Lifetime Updates
Learn the right way to charge for your business.
We break down the different ways you can price your services to find what works best for your business and make sure you’re charging enough. Plus, we’ve included pricing templates to help you estimate and bid your next project.
See real bids we’ve sent to clients.
Take a look at how we’ve priced projects in the past and see the full breakdown on how we got to each number. Learn the three types of bids based on input, output, and value.
Practice how you price.
Use the homework assignments to determine your minimum level of engagement, bidding strategy, break-even point, and more. Practice these methods to get comfortable talking about money, and show prospects you’re ready to do business.
Inside this course:
- 26 videos
- Pricing Guidelines
- Example Bids
- Homework Assignments
- Bonus Material
- Lifetime Updates
Learn the right way to charge for your business.
We break down the different ways you can price your services to find what works best for your business and make sure you’re charging enough. Plus, we’ve included pricing templates to help you estimate and bid your next project.
See real bids we’ve sent to clients.
Take a look at how we’ve priced projects in the past and see the full breakdown on how we got to each number. Learn the three types of bids based on input, output, and value.
Practice how you price.
Use the homework assignments to determine your minimum level of engagement, bidding strategy, break-even point, and more. Practice these methods to get comfortable talking about money, and show prospects you’re ready to do business.
Inside this course:
- 26 videos
- Pricing Guidelines
- Example Bids
- Homework Assignments
- Bonus Material
- Lifetime Updates
If you want better clients, you need to charge more.
It took me 20 years to figure out how to price the right way.
When I started out as a freelancer in 1991, I had no clue, no context, and no clarity on how to price my creative work. I figured it out along the way.
I experimented with everything: charging by the hour, basing prices on pure guesses and gut instincts, or bidding on projects without the full scope of work entailed.
Every time I priced my work, I basically took wild guesses. Not surprisingly, these tactics didn’t last long.
When I first opened Blind in 1995, I thought had a good grasp on how to price creative services. But something was still missing.
It wasn’t until I met a producer in Los Angeles who showed me his bidding spreadsheet where everything clicked. It was a major epiphany and turning point in my career.
I realized all the things I wasn’t charging for, like computers, meals, project management, client communication, or hiring freelancers. I never considered charging for everything I was responsible for on top of the creative work.
I learned that if I wanted my business to continue growing, I had to charge more. I figured out what was enough for our business to profit and scale over time.
I learned how to determine what was valuable to clients and price accordingly.
Our studio started earning big-budget projects worth over a million dollars. Blind became one of the more successful studios in the competitive market of LA.
It took me two decades of experimenting and refining my pricing structure to get it right, but it shouldn’t for you. Inside Painless Pricing, I’m showing you everything I’ve learned about pricing creativity: from the mistakes I made as a freelancer to the wins my team and I at Blind achieved with globally-recognized clients.
I’ll teach you the range of ways to charge, from hourly estimates to project rates, and how to price the client—not the work you do.
You’ll finally know what works for your business so you can price your work the right way and make more money doing what you love.
Chris Do
Chris Do is an Emmy award winning director, designer, strategist and educator. He’s the Chief Strategist and CEO of Blind, executive producer of The Skool, and the Founder and CEO of The Futur— an online education platform that teaches the business of design to creative thinkers.
If you don’t know what to charge for your creative work, then this course is for you.
We made this course so every creative professional in any industry can grow a successful business doing what they love. This course is for you if you:
- Want to feel more confident talking about money
- Aren’t making more money with new projects
- Feel burnt out or frustrated with clients at the end of every engagement
- Need an easier way to know if you’re charging enough
Painless Pricing
- 26 Videos
- Pricing Guidelines
- Example Bids
- Homework Assignments
- Bonus Material
- Lifetime Updates
Painless Pricing
- 26 Videos
- Pricing Guidelines
- Example Bids
- Homework Assignments
- Bonus Material
- Lifetime Updates
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Painless Pricing
Make pricing your creative work easy. Learn how to charge more and profit from every project.
- 26 Videos
- Pricing Guidelines
- Example Bids
- Homework Assignments
- Bonus Material
- Lifetime Updates
Learn the fundamentals of typography to create visually stunning, impactful work. Start to see type differently when you practice and apply typographic principles, and finally understand why and how layouts look go
Know what to charge and why
Everything you’ve wanted to know about pricing creative work is inside this course. Learn how to have the money discussion with prospects, and the different ways to charge for your work.
Regain your confidence
Feel comfortable talking about money with prospects. Shake off the imposter syndrome and understand the value you bring to every opportunity.
Reclaim your time
Stop spinning your wheels to make the same amount of money month after month. With the pricing guidelines in this course, you’ll be able to command a higher rate and keep your projects under control.
We landed our first strategy and design project over $10k. I would have never had the confidence to land something like this before.
We landed our first strategy and design project over $10k. I would have never had the confidence to land something like this before.
My first application of the pricing material landed me a $17k job. That job just turned into an $80k SEO job.
My first application of the pricing material landed me a $17k job. That job just turned into an $80k SEO job.
Learn the right way to charge for your business.
We break down the different ways you can price your services to find what works best for your business and make sure you’re charging enough. Plus, we’ve included pricing templates to help you estimate and bid your next project.
See real bids we’ve sent to clients.
Take a look at how we’ve priced projects in the past and see the full breakdown on how we got to each number. Learn the three types of bids based on input, output, and value.
Practice how you price.
Use the homework assignments to determine your minimum level of engagement, bidding strategy, break-even point, and more. Practice these methods to get comfortable talking about money, and show prospects you’re ready to do business.
Inside this course:
- 26 videos
- Pricing Guidelines
- Example Bids
- Homework Assignments
- Bonus Material
- Lifetime Updates
Learn the right way to charge for your business.
We break down the different ways you can price your services to find what works best for your business and make sure you’re charging enough. Plus, we’ve included pricing templates to help you estimate and bid your next project.
See real bids we’ve sent to clients.
Take a look at how we’ve priced projects in the past and see the full breakdown on how we got to each number. Learn the three types of bids based on input, output, and value.
Practice how you price.
Use the homework assignments to determine your minimum level of engagement, bidding strategy, break-even point, and more. Practice these methods to get comfortable talking about money, and show prospects you’re ready to do business.
Inside this course:
- 26 videos
- Pricing Guidelines
- Example Bids
- Homework Assignments
- Bonus Material
- Lifetime Updates
Learn the right way to charge for your business.
We break down the different ways you can price your services to find what works best for your business and make sure you’re charging enough. Plus, we’ve included pricing templates to help you estimate and bid your next project.
See real bids we’ve sent to clients.
Take a look at how we’ve priced projects in the past and see the full breakdown on how we got to each number. Learn the three types of bids based on input, output, and value.
Practice how you price.
Use the homework assignments to determine your minimum level of engagement, bidding strategy, break-even point, and more. Practice these methods to get comfortable talking about money, and show prospects you’re ready to do business.
Inside this course:
- 26 videos
- Pricing Guidelines
- Example Bids
- Homework Assignments
- Bonus Material
- Lifetime Updates
Take a deep dive into all things type
In each video lesson, Chris will teach you about typographic principles, the history of type, and how to apply the fundamentals across your design work.
Stretch and flex your design muscles
Practice what you've learned in the video lectures to push your skills further. Do the homework as many times as you need to fully grasp the material.
Watch Chris work
See how Chris makes improvements to previous students’ work using typographic principles. Then, take notes of how you can apply these same techniques to your own work.
Watch your skills develop
See your designs take on a whole new shape and meaning as you move through the course. Start to feel comfortable and confident with typography.
Get access to the community
Your enrollment includes access to our private Slack channel and an invitation to Circle. Connect and keep learning with your instructor, Chris Do, and Typography students around the world.
This course is for any designer looking to understand type to improve their layout and design skills.
I learned more about typography in this course than during my BA in graphic design. This gives me confidence that I can make effective layouts and better design of any kind. I also felt I was part of a community, who learned together. Once a week for seven weeks, Chris critiqued our submitted layouts and this motivated us to put knowledge into practice and submit our work. This course is the best investment I've made in myself in becoming a better graphic designer. And I've invested in a lot of courses and books.
If you don’t know what to charge for your creative work, then this course is for you.
We made this course so every creative professional in any industry can grow a successful business doing what they love. This course is for you if you:
- Want to feel more confident talking about money
- Aren’t making more money with new projects
- Feel burnt out or frustrated with clients at the end of every engagement
- Need an easier way to know if you’re charging enough
Chris Do is an Emmy award-winning designer, director, CEO and Chief Strategist of Blind and the founder of The Futur—an online education platform with the mission of teaching 1 billion people how to make a living doing what they love.
He currently serves as the chairman of the board for the SPJA, and as an advisor to Saleshood. He has also served as: advisory board member for AIGA/LA, Emmys Motion & Title Design Peer Group, Otis Board of Governors, Santa Monica College and Woodbury University.
Selected Videos
Course Curriculum
Painless Pricing
Make pricing your creative work easy. Learn how to charge more and profit from every project.
- 26 Videos
- Pricing Guidelines
- Example Bids
- Homework Assignments
- Bonus Material
- Lifetime Updates
