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Turning a lead into a client is pretty challenging.

Picture this scenario: a prospect lands on your website, gives you a call, and shows a lot of interest in working with you. Turns out, they're a business you’d love to work with. Landing this project is going to be a piece of cake...right?

It's even more difficult if their answer is always “no.”

Have you ever delivered a pitch, only for the client to say something like, “Can’t you do it cheaper, though?” “Why does it cost so much?” “If you can cut your fee by 30%, then we have a deal.” Whoa. You thought for sure this client was interested. How are you supposed to respond?

Don't lose the client. Win them over.

If you've been in negotiations before, you know firsthand how tense things can get. No matter what you’ve tried before, your prospects have always had the same answer: no. What if there was a way to respond to every objection in the book, keep your rate high, and get the job, all while keeping your cool?

How To Negotiate

Win more business, without being pushy.

Improve Your Close Rate

Learn the communication strategies and negotiation tactics to turn every “no” you hear into a “yes.”

Take Off the Pressure

Go into sales conversations knowing you don’t have to have all the answers to win the sale—you just have to know how to ask the right questions.

Know What Clients Want

Listen to understand what your prospects are actually saying, then guide them to a solution without any high-pressure tactics.

Inside This Course
What’s Included

A tried-and-true methodology to understand clients.

Chris walks you through his essential selling technique, The Socratic Six. This framework consists of question-based responses to reframe your client’s objections and come in with a more composed approach.

Forget fear and learn how to power through sales conversations.

Tripping over your words will be a thing of the past. Practice your negotiation skills with role-playing exercises to go into sales conversations prepared, focused, and confident.

Study and practice the material on your own time.

Throughout this course, Chris will introduce many different techniques to help you become a masterful negotiator. The homework assignments are your opportunity to take the lecture material a step further and see new angles in approaching negotiations.

Inside this course

  • The Socratic Six
  • Role-playing exercises
  • Homework assignments
  • Pre-recorded Q&A with Chris
  • Bonus material
  • Lifetime updates
  • Now with revamped and updated lecture material!

Inside This Course
What You Will Learn

A tried-and-true methodology to understand clients.

Chris walks you through his essential selling technique, The Socratic Six. This framework consists of question-based responses to reframe your client’s objections and come in with a more composed approach.

Forget fear and learn how to power through sales conversations.

Tripping over your words will be a thing of the past. Practice your negotiation skills with role-playing exercises to go into sales conversations prepared, focused, and confident.

Study and practice the material on your own time.

Throughout this course, Chris will introduce many different techniques to help you become a masterful negotiator. The homework assignments are your opportunity to take the lecture material a step further and see new angles in approaching negotiations.

Inside this course

  • The Socratic Six
  • Role-playing exercises
  • Homework assignments
  • Pre-recorded Q&A with Chris
  • Bonus material
  • Lifetime updates
  • Now with revamped and updated lecture material!

Get an inside look at How To Negotiate

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From the instructor:

This course is the missing piece to all of your sales conversations.

From my experience, I think it’s safe to assume all prospects and leads that contact you have the same default answer: no.

Yes, they need work done, but they go into conversations assuming many things already.

“You’re too expensive.”

“You’re too far away.”

“Your team is too big.”

“Your team is too small.”

And the list goes on.

Almost every client initially turns my business down and lists one or more of these same objections.

I remember pitching to a prospect here in LA and being told, “you’re not the typical firm we would call for this job.” Now that was blunt.

But instead of taking the high road, I doubled-down and said, “you’re right. We’re not the typical firm you’d hire for this job. But the only thing I need to ask you is this: do you want work from a typical firm because you want typical work? Because that’s not what we are; we’re unconventional.”

It was this communication tactic that got us the job. There’s no magic formula to this stuff. It’s the simple action of using the client’s own language to try to understand what it is that they want.

Yes, this takes practice, and yes, it allows you to expand the conversation with clients, but it’s not so simple.

In this course, I take you through the methodology of the Socratic Six (double-down is just one of the methods) to find out what clients want, and learn how to best communicate with them.

Negotiating is nerve-wracking. I know. But with the right preparation, you can take your negotiation skills to the next level, and be more confident in your communication.

I hope you’ll join me in this course. It’s an important one you and your business don’t want to miss.

Read More

Chris Do

Chris Do is an Emmy award winning director, designer, strategist and educator. He’s the Chief Strategist and CEO of Blind, executive producer of The Skool, and the Founder and CEO of The Futur— an online education platform that teaches the business of design to creative thinkers.

Who this is for

If you freeze up when speaking to prospects, this is for you.

We know talking to new clients is hard, especially if you’re new yourself. It’s easy to feel intimidated and powerless in a sales situation. In this course, Chris is sharing all of his techniques so you can work through any client objection, and, most importantly, close the sale:

  • Freelancers
  • Creative Entrepreneurs
  • Creative Directors
  • Studio Owners

How To Negotiate

A tactical guide to help you deal with the most challenging client questions so you can win more business and make more money.

What's inside
  • Master the Socratic Six
  • Homework assignments
  • Role-playing exercises
  • Pre-recorded Q&A with Chris
  • Bonus material
  • Lifetime updates

Now with updated lecture material!

How To Negotiate

A tactical guide to help you deal with the most challenging client questions so you can win more business and make more money.

What's inside
  • Master the Socratic Six
  • Homework assignments
  • Role-playing exercises
  • Pre-recorded Q&A with Chris
  • Bonus material
  • Lifetime updates

Now with updated lecture material!

Typography 01
01

Learn the fundamentals of typography to create visually stunning, impactful work. Start to see type differently when you practice and apply typographic principles, and finally understand why and how layouts look good.

Difficulty Level
Beginner to intermediate
Prerequisite
Knowledge of Adobe Illustrator or
InDesign recommended
Learning Roadmap
Understand the fundamentals of graphic design and typography to progress your design education.
Best Seller
5,187
Students enrolled
Highly Rated
Featured Student Work
02

Take a look at some of the incredible progress our students have made. We’ll let their before and after’s do the talking here.

Reviews
03

As a self-taught designer typography 01 course improved my approach towards design dramatically. It is way differentiated me from my peers at work even though they were more experienced. The way Chris critiques taught me how to explain my design and point out when its not working/something is missing. Typography 01 course on my CV also landed me a lot of interviews. (which I really thought were not even in my league back then).

Ayesha Haroon
Designer

Typography 01 was my very first online course after being in the field for over 20 years. I learned more about myself and my skills in the Typography 01 course than I had in those 20 years. I rediscovered passions for type that I had let slip and the input from all the instructors was amazingly valuable. I'm super grateful for the whole experience as it has already helped me in my work setting, results were basically next project after taking the course. Thank You to all the folks that make Futur happen.

Jason Jacobson
Designer

The Typography course is an impactful journey that takes you through the process of learning how good typography came to be and how it can be implemented throughout any composition. Coming out of this course, anyone will have a strong set of eyes and skill in delivering substantial typography choices in design projects. The Future team has done an excellent job capturing the history, practicality, and opportunity typography provides when it is approached in a creative but methodical way; so much appreciation for this course!

Riley Jones
Designer

Without any traditional design education, I always used to struggle with understanding the fundamental design principles. One of the most valuable parts of the course was seeing the way Chris critiques design work. That helped me improve my design thinking and process as well, and it made me understand what clients are looking for in design work. I would highly recommend the Typography 01 Course to anyone struggling with deeply understanding what good design is built upon.

Alex Cracan
Designer
How this works
04

Take a deep dive into all things type

In each video lesson, Chris will teach you about typographic principles, the history of type, and how to apply the fundamentals across your design work.

Stretch and flex your design muscles

Practice what you’ve learned in the video lectures to push your skills further. Do the homework as many times as you need to fully grasp the material.

Watch Chris work

See how Chris makes improvements to previous students’ work using typographic principles. Then, take notes of how you can apply these same techniques to your own work.

Watch your skills develop

See your designs take on a whole new shape and meaning as you move through the course. Start to feel comfortable and confident with typography.

Get access to the community

Your enrollment includes access to our private Slack channel and an invitation to Circle. Connect and keep learning with your instructor, Chris Do, and Typography students around the world.

How it works
04

Take a deep dive into all things type

In each video lesson, Chris will teach you about typographic principles, the history of type, and how to apply the fundamentals across your design work.

Take a deep dive into all things type

In each video lesson, Chris will teach you about typographic principles, the history of type, and how to apply the fundamentals across your design work.

Watch Chris work

See how Chris makes improvements to previous students’ work using typographic principles. Then, take notes of how you can apply these same techniques to your own work.

Watch your skills develop

See your designs take on a whole new shape and meaning as you move through the course. Start to feel comfortable and confident with typography.

Get access to the community

Your enrollment includes access to our private Slack channel and an invitation to Circle. Connect and keep learning with your instructor, Chris Do, and Typography students around the world.

Who is this for?
05

This course is for any designer looking to understand type to improve their layout and design skills.

I learned more about typography in this course than during my BA in graphic design. This gives me confidence that I can make effective layouts and better design of any kind. I also felt I was part of a community, who learned together. Once a week for seven weeks, Chris critiqued our submitted layouts and this motivated us to put knowledge into practice and submit our work. This course is the best investment I've made in myself in becoming a better graphic designer. And I've invested in a lot of courses and books.

Bertram Christoffersen
Graphic Designer
Meet your instructor
06
Chris Do
Design Director, CEO of The Futur

Chris Do is an Emmy award-winning designer, director, CEO and Chief Strategist of Blind and the founder of The Futur—an online education platform with the mission of teaching 1 billion people how to make a living doing what they love.

He currently serves as the chairman of the board for the SPJA, and as an advisor to Saleshood. He has also served as: advisory board member for AIGA/LA, Emmys Motion & Title Design Peer Group, Otis Board of Governors, Santa Monica College and Woodbury University.

Follow Chris
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Syllabus
07

Get ready to expand your knowledge and understanding of design. Take a look at what you’ll learn in each module, plus a few bonuses along the way.

Course
Curriculum

Move through the modules at your own pace, on your own time. You’ll have lifetime access to the course, so jump back in whenever you need a refresher.
Grids
Typographic Details
Homework Assignment
Layout Critique
Bonus Critiques: April-May 2020
Bonus Content: Website Design Review
Bonus Content: Website Design Review
Join the Conversation
Enroll Now
08

Typography 01

Our most popular course will show you the tools, techniques, and principles to use type like a master.

  • 6+ Hours of video content: grid systems,  contrast, balance, type choices, hierarchy
  • Self-study assignments
  • Watch Chris work
  • Design critique videos
  • Bonus Videos
  • Lifetime updates
$299
Enroll now
Or 3 monthly payments of $99. Click here to set up your payment plan.