Clients don’t hold all the power.

It definitely feels like clients have all the say when we go into negotiations. You’re the one pitching to provide work for them, after all, so it makes sense to feel powerless.

We have to learn to speak the language of business.

The truth is, we’re not powerless at all—we’re just not on the same frequency as our clients. We have to learn to speak sales and negotiation, just like our clients.

There is a response to every kind of objection.

All people are wired to respond with “no.” Does this mean that every “no” is firm and incapable of changing? No! You just have to learn to respond to every type of no, and in this lecture series, we’ll teach you exactly that.

How To Negotiate

Win more business, without being more aggressive.

Embrace and pivot

Embrace the initial rejection, then pivot with the communication strategies laid out in this course.

Take the stress off negotiation

Go into sales conversations knowing you don’t have to win the sale; you just have to determine the fit first.

Understand what clients want

Learn to really listen to what clients are saying. Make them feel heard and that you’re there to help them.

Inside This Course
What's Included

A tried-and-true methodology to understand clients.

Chris walks you through his essential selling technique. The Socratic Six consists of question-based responses to reframe your client’s objection, and come in with a more composed approach.

Forget fear and learn how to power through sales conversations.

Tripping over your words will be a thing of the past. Practice your negotiation skills with role-playing exercises to go into sales conversations prepared and focused.

Practice empathy and understand your client’s problems.

Before you try to sell anything, the first thing to know is whether or not you and the client will work well together. They have an end-goal and need to know if you’re the right person to help them get there.

Inside this course

  • The Socratic Six
  • Role-playing exercises
  • Homework assignments
  • Q&A with Chris
  • Bonus material
  • Lifetime updates

Benefits
What You Will Learn

A tried-and-true methodology to understand clients.

Chris walks you through his essential selling technique. The Socratic Six consists of question-based responses to reframe your client’s objection, and come in with a more composed approach.

Forget fear and learn how to power through sales conversations.

Tripping over your words will be a thing of the past. Practice your negotiation skills with role-playing exercises to go into sales conversations prepared and focused.

Practice empathy and understand your client’s problems.

Before you try to sell anything, the first thing to know is whether or not you and the client will work well together. They have an end-goal and need to know if you’re the right person to help them get there.

Inside this course

  • The Socratic Six
  • Role-playing exercises
  • Homework assignments
  • Q&A with Chris
  • Bonus material
  • Lifetime updates

FREE VIDEO
Want to see the full curriculum?
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
From the instructor:

This course is the missing piece to all of your sales conversations.

From my experience, I think it’s safe to assume all prospects and leads that contact you have the same default answer: no.

Yes, they need work done, but they go into conversations assuming many things already.

  • “You’re too expensive”
  • “You’re too far away”
  • “You’re too close”
  • “Your team is too big”
  • “Your team is too small”

And the list goes on.

Almost every client initially turns my business down and list a few of the examples above.

I remember pitching to a prospect here in LA and being told, “you’re not the typical firm we would call for this job.” Now that was blunt.

But instead of taking the high road, I doubled-down and said, “you’re right. We’re not the typical firm you’d hire for this job. But the only thing I need to ask you is this: do you want work from a typical firm because you want typical work? Because that’s not what we are; we’re unconventional.”

It was this communication tactic that got us the job. There’s no magic formula to this stuff. It’s the simple action of using the client’s own language to try to understand what it is that they want.

Yes, this takes practice, and yes, it allows you to expand the conversation with clients, but it’s not as easy as 1, 2, 3.

In this course, I take you through the methodology of the Socratic Six (double-down is just one of the methods) to find out what clients want, and learn how to best communicate with them.

Negotiating is nerve-wracking. I know. But with the right preparation, you can take your negotiation skills to the next level, and be more confident in your communication.

I hope you’ll join me in this course. It’s an important one you—and your business—don’t want to miss.

Read More

Chris Do

Chris Do is an Emmy award winning director, designer, strategist and educator. He’s the Chief Strategist and CEO of Blind, executive producer of The Skool, and the Founder and CEO of The Futur— an online education platform that teaches the business of design to creative thinkers.

Who this is for:

If you freeze up when speaking to new clients, this is for you.

We know talking to new clients is hard, especially if you’re new yourself. It’s easy to feel intimidated and powerless in a sales situation. But fear not, we made this course specifically for you:

  • Freelancers
  • Creative Directors
  • Studio Owners

How To Negotiate

A tactical guide to help you deal with the most challenging client questions, so you can win more business and make more money.

What's inside
  • Master the Socratic Six
  • Homework assignments
  • Role-playing exercises
  • Q&A with Chris
  • Bonus material
  • Lifetime updates