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Turning a lead into a client is pretty challenging.
Picture this scenario: a prospect lands on your website, gives you a call, and shows a lot of interest in working with you. Turns out, they're a business you’d love to work with. Landing this project is going to be a piece of cake...right?
It's even more difficult if their answer is always “no.”
Have you ever delivered a pitch, only for the client to say something like, “Can’t you do it cheaper, though?” “Why does it cost so much?” “If you can cut your fee by 30%, then we have a deal.” Whoa. You thought for sure this client was interested. How are you supposed to respond?
Don't lose the client. Win them over.
If you've been in negotiations before, you know firsthand how tense things can get. No matter what you’ve tried before, your prospects have always had the same answer: no. What if there was a way to respond to every objection in the book, keep your rate high, and get the job, all while keeping your cool?
Win more business, without being pushy.
Improve Your Close Rate
Learn the communication strategies and negotiation tactics to turn every “no” you hear into a “yes.”
Take Off the Pressure
Go into sales conversations knowing you don’t have to have all the answers to win the sale—you just have to know how to ask the right questions.
Know What Clients Want
Listen to understand what your prospects are actually saying, then guide them to a solution without any high-pressure tactics.
A tried-and-true methodology to understand clients.
Chris walks you through his essential selling technique, The Socratic Six. This framework consists of question-based responses to reframe your client’s objections and come in with a more composed approach.
Forget fear and learn how to power through sales conversations.
Tripping over your words will be a thing of the past. Practice your negotiation skills with role-playing exercises to go into sales conversations prepared, focused, and confident.
Study and practice the material on your own time.
Throughout this course, Chris will introduce many different techniques to help you become a masterful negotiator. The homework assignments are your opportunity to take the lecture material a step further and see new angles in approaching negotiations.
Inside this course
- The Socratic Six
- Role-playing exercises
- Homework assignments
- Pre-recorded Q&A with Chris
- Bonus material
- Lifetime updates
- Now with revamped and updated lecture material!
A tried-and-true methodology to understand clients.
Chris walks you through his essential selling technique, The Socratic Six. This framework consists of question-based responses to reframe your client’s objections and come in with a more composed approach.
Forget fear and learn how to power through sales conversations.
Tripping over your words will be a thing of the past. Practice your negotiation skills with role-playing exercises to go into sales conversations prepared, focused, and confident.
Study and practice the material on your own time.
Throughout this course, Chris will introduce many different techniques to help you become a masterful negotiator. The homework assignments are your opportunity to take the lecture material a step further and see new angles in approaching negotiations.
Inside this course
- The Socratic Six
- Role-playing exercises
- Homework assignments
- Pre-recorded Q&A with Chris
- Bonus material
- Lifetime updates
- Now with revamped and updated lecture material!
Chris Do
Chris Do is an Emmy award winning director, designer, strategist and educator. He’s the Chief Strategist and CEO of Blind, executive producer of The Skool, and the Founder and CEO of The Futur— an online education platform that teaches the business of design to creative thinkers.
If you freeze up when speaking to prospects, this is for you.
We know talking to new clients is hard, especially if you’re new yourself. It’s easy to feel intimidated and powerless in a sales situation. In this course, Chris is sharing all of his techniques so you can work through any client objection, and, most importantly, close the sale:
- Freelancers
- Creative Entrepreneurs
- Creative Directors
- Studio Owners
How To Negotiate
A tactical guide to help you deal with the most challenging client questions so you can win more business and make more money.
- Master the Socratic Six
- Homework assignments
- Role-playing exercises
- Pre-recorded Q&A with Chris
- Bonus material
- Lifetime updates
Now with updated lecture material!
How To Negotiate
A tactical guide to help you deal with the most challenging client questions so you can win more business and make more money.
- Master the Socratic Six
- Homework assignments
- Role-playing exercises
- Pre-recorded Q&A with Chris
- Bonus material
- Lifetime updates
Now with updated lecture material!
- 6+ hours of video lectures
- Self-study assignments
- Design critique videos
- Watch Chris work
- Bonus videos
- Lifetime updates
Learn the fundamentals of typography to create visually stunning, impactful work. Start to see type differently when you practice and apply typographic principles, and finally understand why and how layouts look good.
InDesign recommended
Take a look at some of the incredible progress our students have made. We’ll let their before and after’s do the talking here.
As a self-taught designer typography 01 course improved my approach towards design dramatically. It is way differentiated me from my peers at work even though they were more experienced. The way Chris critiques taught me how to explain my design and point out when its not working/something is missing. Typography 01 course on my CV also landed me a lot of interviews. (which I really thought were not even in my league back then).
Typography 01 was my very first online course after being in the field for over 20 years. I learned more about myself and my skills in the Typography 01 course than I had in those 20 years. I rediscovered passions for type that I had let slip and the input from all the instructors was amazingly valuable. I'm super grateful for the whole experience as it has already helped me in my work setting, results were basically next project after taking the course. Thank You to all the folks that make Futur happen.
The Typography course is an impactful journey that takes you through the process of learning how good typography came to be and how it can be implemented throughout any composition. Coming out of this course, anyone will have a strong set of eyes and skill in delivering substantial typography choices in design projects. The Future team has done an excellent job capturing the history, practicality, and opportunity typography provides when it is approached in a creative but methodical way; so much appreciation for this course!
Without any traditional design education, I always used to struggle with understanding the fundamental design principles. One of the most valuable parts of the course was seeing the way Chris critiques design work. That helped me improve my design thinking and process as well, and it made me understand what clients are looking for in design work. I would highly recommend the Typography 01 Course to anyone struggling with deeply understanding what good design is built upon.
Take a deep dive into all things type
In each video lesson, Chris will teach you about typographic principles, the history of type, and how to apply the fundamentals across your design work.
Stretch and flex your design muscles
Practice what you’ve learned in the video lectures to push your skills further. Do the homework as many times as you need to fully grasp the material.
Watch Chris work
See how Chris makes improvements to previous students’ work using typographic principles. Then, take notes of how you can apply these same techniques to your own work.
Watch your skills develop
See your designs take on a whole new shape and meaning as you move through the course. Start to feel comfortable and confident with typography.
Get access to the community
Your enrollment includes access to our private Slack channel and an invitation to Circle. Connect and keep learning with your instructor, Chris Do, and Typography students around the world.
Take a deep dive into all things type
In each video lesson, Chris will teach you about typographic principles, the history of type, and how to apply the fundamentals across your design work.
Take a deep dive into all things type
In each video lesson, Chris will teach you about typographic principles, the history of type, and how to apply the fundamentals across your design work.
Watch Chris work
See how Chris makes improvements to previous students’ work using typographic principles. Then, take notes of how you can apply these same techniques to your own work.
Watch your skills develop
See your designs take on a whole new shape and meaning as you move through the course. Start to feel comfortable and confident with typography.
Get access to the community
Your enrollment includes access to our private Slack channel and an invitation to Circle. Connect and keep learning with your instructor, Chris Do, and Typography students around the world.
This course is for any designer looking to understand type to improve their layout and design skills.
I learned more about typography in this course than during my BA in graphic design. This gives me confidence that I can make effective layouts and better design of any kind. I also felt I was part of a community, who learned together. Once a week for seven weeks, Chris critiqued our submitted layouts and this motivated us to put knowledge into practice and submit our work. This course is the best investment I've made in myself in becoming a better graphic designer. And I've invested in a lot of courses and books.
Chris Do is an Emmy award-winning designer, director, CEO and Chief Strategist of Blind and the founder of The Futur—an online education platform with the mission of teaching 1 billion people how to make a living doing what they love.
He currently serves as the chairman of the board for the SPJA, and as an advisor to Saleshood. He has also served as: advisory board member for AIGA/LA, Emmys Motion & Title Design Peer Group, Otis Board of Governors, Santa Monica College and Woodbury University.
Selected Videos
Graphic Design Tutorial: 10 Typography rules to help you improve your type skills. Get better at graphic design by understanding how to use type. Improve your layouts instantly by following these 10 easy to follow rules.
What makes for good type, layout and design? How can you art direct a designer when it comes to typography. Are there any examples or tutorials on critiquing typography for something with a lot of type?
Is it necessary to use a grid for your designs? In this video, Chris gives his honest answer, and shows how to create a grid using the Fibonacci Sequence.
Get ready to expand your knowledge and understanding of design. Take a look at what you’ll learn in each module, plus a few bonuses along the way.
Course
Curriculum
Typography 01
Our most popular course will show you the tools, techniques, and principles to use type like a master.
- 6+ Hours of video content: grid systems, contrast, balance, type choices, hierarchy
- Self-study assignments
- Watch Chris work
- Design critique videos
- Bonus Videos
- Lifetime updates
