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Creatives need to do more than just create.
We all graduate from design school with the mindset that as long as we produce great work, more work will come. Unfortunately, that's far from the truth. You have to be able to sell that work to people.
You need to make yourself known.
How do you start to sell your work to people? Before you can sell it to those people, you have to be able to reach them. And in order to reach them…well, you’ve got to learn more about them, and let them know who you are.
Your perfect client is out there.
Yes, you have a product or service to sell, but you also have a brand to build. An inbound marketing strategy is an effective way to build your brand’s presence online, and show prospects and leads what you’re capable of.
Learn how to market your business
Attract more leads
Create a strong online presence that makes it even easier for prospective clients to find you.
Build your brand
Promote your business to increase your brand’s recognition and familiarity to prospects.
Understand every channel
Know what content goes where to create the most impact, reach more leads, and create a customer base.
Learn which strategy can be most effective for your business.
Both inbound and outbound methods are highly effective, but there’s one that might be the secret sauce to making your business boost online. Chris and Ben teach you how both are applied.
Map out the buyer’s journey.
Be steps ahead of your leads and with the appropriate content to attract them to your site. Find out what necessary steps you can take through each piece of the funnel to create the most impact.
Know where to promote your business.
There’s a time and place for everything, including the content you put out. Depending on where your leads are, there are specific methods to implement to make sure you find them in the right place, at the right time.
Know who to target, before you know who they are.
As part of the bonus material in this lecture series, you’ll learn how to generate a user profile (or persona). This will help you determine your perfect client and how you can best market to them.
Learn which strategy can be most effective for your business.
Both inbound and outbound methods are highly effective, but there’s one that might be the secret sauce to making your business boost online. Chris and Ben teach you how both are applied.
Map out the buyer’s journey.
Be steps ahead of your leads and with the appropriate content to attract them to your site. Find out what necessary steps you can take through each piece of the funnel to create the most impact.
Know where to promote your business.
There’s a time and place for everything, including the content you put out. Depending on where your leads are, there are specific methods to implement to make sure you find them in the right place, at the right time.
Know who to target, before you know who they are.
As part of the bonus material in this lecture series, you’ll learn how to generate a user profile (or persona). This will help you determine your perfect client and how you can best market to them.
Chris Do
Chris Do is an Emmy award winning director, designer, strategist and educator. He’s the Chief Strategist and CEO of Blind, executive producer of The Skool, and the Founder and CEO of The Futur— an online education platform that teaches the business of design to creative thinkers.
This lecture series is for anyone looking to amplify their marketing efforts.
It doesn’t matter what level of knowledge you have on marketing. Myself and Mr. Ben Burns will teach you the techniques and tactics to convert leads into high-quality business opportunities. This is for you:
- Students
- Freelancers
- Creative Directors
- Studio Owners
How to Find Clients
A comprehensive lecture series on marketing yourself and generating the high quality leads you want.
- Multi-part lecture
- Follow-along workbook
- Recommended reading
- Establish an inbound strategy
- Bonus material
- Lifetime updates
How to Find Clients
A comprehensive lecture series on marketing yourself and generating the high quality leads you want.
- Multi-part lecture
- Follow-along workbook
- Recommended reading
- Establish an inbound strategy
- Bonus material
- Lifetime updates
- 6+ hours of video lectures
- Self-study assignments
- Design critique videos
- Watch Chris work
- Bonus videos
- Lifetime updates
Learn the fundamentals of typography to create visually stunning, impactful work. Start to see type differently when you practice and apply typographic principles, and finally understand why and how layouts look good.
InDesign recommended
Take a look at some of the incredible progress our students have made. We’ll let their before and after’s do the talking here.
As a self-taught designer typography 01 course improved my approach towards design dramatically. It is way differentiated me from my peers at work even though they were more experienced. The way Chris critiques taught me how to explain my design and point out when its not working/something is missing. Typography 01 course on my CV also landed me a lot of interviews. (which I really thought were not even in my league back then).
Typography 01 was my very first online course after being in the field for over 20 years. I learned more about myself and my skills in the Typography 01 course than I had in those 20 years. I rediscovered passions for type that I had let slip and the input from all the instructors was amazingly valuable. I'm super grateful for the whole experience as it has already helped me in my work setting, results were basically next project after taking the course. Thank You to all the folks that make Futur happen.
The Typography course is an impactful journey that takes you through the process of learning how good typography came to be and how it can be implemented throughout any composition. Coming out of this course, anyone will have a strong set of eyes and skill in delivering substantial typography choices in design projects. The Future team has done an excellent job capturing the history, practicality, and opportunity typography provides when it is approached in a creative but methodical way; so much appreciation for this course!
Without any traditional design education, I always used to struggle with understanding the fundamental design principles. One of the most valuable parts of the course was seeing the way Chris critiques design work. That helped me improve my design thinking and process as well, and it made me understand what clients are looking for in design work. I would highly recommend the Typography 01 Course to anyone struggling with deeply understanding what good design is built upon.
Take a deep dive into all things type
In each video lesson, Chris will teach you about typographic principles, the history of type, and how to apply the fundamentals across your design work.
Stretch and flex your design muscles
Practice what you’ve learned in the video lectures to push your skills further. Do the homework as many times as you need to fully grasp the material.
Watch Chris work
See how Chris makes improvements to previous students’ work using typographic principles. Then, take notes of how you can apply these same techniques to your own work.
Watch your skills develop
See your designs take on a whole new shape and meaning as you move through the course. Start to feel comfortable and confident with typography.
Get access to the community
Your enrollment includes access to our private Slack channel and an invitation to Circle. Connect and keep learning with your instructor, Chris Do, and Typography students around the world.
Take a deep dive into all things type
In each video lesson, Chris will teach you about typographic principles, the history of type, and how to apply the fundamentals across your design work.
Take a deep dive into all things type
In each video lesson, Chris will teach you about typographic principles, the history of type, and how to apply the fundamentals across your design work.
Watch Chris work
See how Chris makes improvements to previous students’ work using typographic principles. Then, take notes of how you can apply these same techniques to your own work.
Watch your skills develop
See your designs take on a whole new shape and meaning as you move through the course. Start to feel comfortable and confident with typography.
Get access to the community
Your enrollment includes access to our private Slack channel and an invitation to Circle. Connect and keep learning with your instructor, Chris Do, and Typography students around the world.
This course is for any designer looking to understand type to improve their layout and design skills.
I learned more about typography in this course than during my BA in graphic design. This gives me confidence that I can make effective layouts and better design of any kind. I also felt I was part of a community, who learned together. Once a week for seven weeks, Chris critiqued our submitted layouts and this motivated us to put knowledge into practice and submit our work. This course is the best investment I've made in myself in becoming a better graphic designer. And I've invested in a lot of courses and books.
Chris Do is an Emmy award-winning designer, director, CEO and Chief Strategist of Blind and the founder of The Futur—an online education platform with the mission of teaching 1 billion people how to make a living doing what they love.
He currently serves as the chairman of the board for the SPJA, and as an advisor to Saleshood. He has also served as: advisory board member for AIGA/LA, Emmys Motion & Title Design Peer Group, Otis Board of Governors, Santa Monica College and Woodbury University.
Selected Videos
Graphic Design Tutorial: 10 Typography rules to help you improve your type skills. Get better at graphic design by understanding how to use type. Improve your layouts instantly by following these 10 easy to follow rules.
What makes for good type, layout and design? How can you art direct a designer when it comes to typography. Are there any examples or tutorials on critiquing typography for something with a lot of type?
Is it necessary to use a grid for your designs? In this video, Chris gives his honest answer, and shows how to create a grid using the Fibonacci Sequence.
Get ready to expand your knowledge and understanding of design. Take a look at what you’ll learn in each module, plus a few bonuses along the way.
Course
Curriculum
Typography 01
Our most popular course will show you the tools, techniques, and principles to use type like a master.
- 6+ Hours of video content: grid systems, contrast, balance, type choices, hierarchy
- Self-study assignments
- Watch Chris work
- Design critique videos
- Bonus Videos
- Lifetime updates
