We all graduate from design school with the mindset that as long as we produce great work, more work will come. Unfortunately, that's far from the truth. You have to be able to sell that work to people.
How do you start to sell your work to people? Before you can sell it to those people, you have to be able to reach them. And in order to reach them…well, you’ve got to learn more about them, and let them know who you are.
Yes, you have a product or service to sell, but you also have a brand to build. An inbound marketing strategy is an effective way to build your brand’s presence online, and show prospects and leads what you’re capable of.
Create a strong online presence that makes it even easier for prospective clients to find you.
Promote your business to increase your brand’s recognition and familiarity to prospects.
Know what content goes where to create the most impact, reach more leads, and create a customer base.
Both inbound and outbound methods are highly effective, but there’s one that might be the secret sauce to making your business boost online. Chris and Ben teach you how both are applied.
Be steps ahead of your leads and with the appropriate content to attract them to your site. Find out what necessary steps you can take through each piece of the funnel to create the most impact.
There’s a time and place for everything, including the content you put out. Depending on where your leads are, there are specific methods to implement to make sure you find them in the right place, at the right time.
As part of the bonus material in this lecture series, you’ll learn how to generate a user profile (or persona). This will help you determine your perfect client and how you can best market to them.
Both inbound and outbound methods are highly effective, but there’s one that might be the secret sauce to making your business boost online. Chris and Ben teach you how both are applied.
Be steps ahead of your leads and with the appropriate content to attract them to your site. Find out what necessary steps you can take through each piece of the funnel to create the most impact.
There’s a time and place for everything, including the content you put out. Depending on where your leads are, there are specific methods to implement to make sure you find them in the right place, at the right time.
As part of the bonus material in this lecture series, you’ll learn how to generate a user profile (or persona). This will help you determine your perfect client and how you can best market to them.
Chris Do is an Emmy award winning director, designer, strategist and educator. He’s the Chief Strategist and CEO of Blind, executive producer of The Skool, and the Founder and CEO of The Futur— an online education platform that teaches the business of design to creative thinkers.
It doesn’t matter what level of knowledge you have on marketing. Myself and Mr. Ben Burns will teach you the techniques and tactics to convert leads into high-quality business opportunities. This is for you:
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