It's time to ramp up your business and quality of leads.
Did you learn marketing in design school?
Do you know how or where to find clients?
For most artists, designers, and creatives, marketing courses aren’t typically part of the curriculum. Then, in your first year out of school, you’re left with one question, “where do I start?”
Marketing yourself is crucial to sustaining growth as a freelancer, business owner, or even recent graduate. It’s what lets people find you, and allows you to learn who you’d like to work with.
One of my favorite marketing strategies goes something like this, “market to the marketers that are marketing to you.”
Have you noticed that people are hitting your inbox all the time, trying to sell you a product or service? They’re looking for business opportunities. And every once in a while, you can take that same desire for new business and you can turn it on them.
There is always an opportunity to market yourself and your business—you just have to know how. That’s where this lecture series steps in.
When it comes to outbound vs. inbound, there’s no wrong way to approach it. But there’s definitely one that’s going to be more effective. For me, it’s always been inbound, also known as content marketing.
How is it that you, the audience member, landed on this page? What brought you here? I can tell you for certain it was not by accident. You’re here because you heard one of our podcasts, watched one of our YouTube videos, or read one of our blog posts.
Whether you knew it or not, you were the unwitting participant of our inbound marketing effort. And it’s still a major part of how we reach more creatives. We produce pieces of content that bring some kind of value to you, build awareness of The Futur’s brand, and establish expertise in the process.
It’s been through our inbound marketing that we’ve been able to reach such a large audience. Maybe inbound will work just as well for you. Maybe it will be outbound.
But if you want to learn how to increase your brand’s exposure to reach higher-quality leads just like we did, you’ll definitely want to sign up for this lecture series.