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Creatives need to do more than just create.
We all graduate from design school with the mindset that as long as we produce great work, more work will come. Unfortunately, that's far from the truth. You have to be able to sell that work to people.
You need to make yourself known.
How do you start to sell your work to people? Before you can sell it to those people, you have to be able to reach them. And in order to reach them…well, you’ve got to learn more about them, and let them know who you are.
Your perfect client is out there.
Yes, you have a product or service to sell, but you also have a brand to build. An inbound marketing strategy is an effective way to build your brand’s presence online, and show prospects and leads what you’re capable of.
Attract more leads
Create a strong online presence that makes it even easier for prospective clients to find you.
Build your brand
Promote your business to increase your brand’s recognition and familiarity to prospects.
Understand every channel
Know what content goes where to create the most impact, reach more leads, and create a customer base.
Learn which strategy can be most effective for your business.
Both inbound and outbound methods are highly effective, but there’s one that might be the secret sauce to making your business boost online. Chris and Ben teach you how both are applied.
Map out the buyer’s journey.
Be steps ahead of your leads and with the appropriate content to attract them to your site. Find out what necessary steps you can take through each piece of the funnel to create the most impact.
Know where to promote your business.
There’s a time and place for everything, including the content you put out. Depending on where your leads are, there are specific methods to implement to make sure you find them in the right place, at the right time.
Know who to target, before you know who they are.
As part of the bonus material in this lecture series, you’ll learn how to generate a user profile (or persona). This will help you determine your perfect client and how you can best market to them.
Learn which strategy can be most effective for your business.
Both inbound and outbound methods are highly effective, but there’s one that might be the secret sauce to making your business boost online. Chris and Ben teach you how both are applied.
Map out the buyer’s journey.
Be steps ahead of your leads and with the appropriate content to attract them to your site. Find out what necessary steps you can take through each piece of the funnel to create the most impact.
Know where to promote your business.
There’s a time and place for everything, including the content you put out. Depending on where your leads are, there are specific methods to implement to make sure you find them in the right place, at the right time.
Know who to target, before you know who they are.
As part of the bonus material in this lecture series, you’ll learn how to generate a user profile (or persona). This will help you determine your perfect client and how you can best market to them.
Learn which strategy can be most effective for your business.
Both inbound and outbound methods are highly effective, but there’s one that might be the secret sauce to making your business boost online. Chris and Ben teach you how both are applied.
Map out the buyer’s journey.
Be steps ahead of your leads and with the appropriate content to attract them to your site. Find out what necessary steps you can take through each piece of the funnel to create the most impact.
Know where to promote your business.
There’s a time and place for everything, including the content you put out. Depending on where your leads are, there are specific methods to implement to make sure you find them in the right place, at the right time.
Know who to target, before you know who they are.
As part of the bonus material in this lecture series, you’ll learn how to generate a user profile (or persona). This will help you determine your perfect client and how you can best market to them.
Learn which strategy can be most effective for your business.
Both inbound and outbound methods are highly effective, but there’s one that might be the secret sauce to making your business boost online. Chris and Ben teach you how both are applied.
Map out the buyer’s journey.
Be steps ahead of your leads and with the appropriate content to attract them to your site. Find out what necessary steps you can take through each piece of the funnel to create the most impact.
Know where to promote your business.
There’s a time and place for everything, including the content you put out. Depending on where your leads are, there are specific methods to implement to make sure you find them in the right place, at the right time.
Know who to target, before you know who they are.
As part of the bonus material in this lecture series, you’ll learn how to generate a user profile (or persona). This will help you determine your perfect client and how you can best market to them.
It's time to ramp up your business and quality of leads.
Did you learn marketing in design school?
Do you know how or where to find clients?
For most artists, designers, and creatives, marketing courses aren’t typically part of the curriculum. Then, in your first year out of school, you’re left with one question, “where do I start?”
Marketing yourself is crucial to sustaining growth as a freelancer, business owner, or even recent graduate. It’s what lets people find you, and allows you to learn who you’d like to work with.
One of my favorite marketing strategies goes something like this, “market to the marketers that are marketing to you.”
Have you noticed that people are hitting your inbox all the time, trying to sell you a product or service? They’re looking for business opportunities. And every once in a while, you can take that same desire for new business and you can turn it on them.
There is always an opportunity to market yourself and your business—you just have to know how. That’s where this lecture series steps in.
When it comes to outbound vs. inbound, there’s no wrong way to approach it. But there’s definitely one that’s going to be more effective. For me, it’s always been inbound, also known as content marketing.
How is it that you, the audience member, landed on this page? What brought you here? I can tell you for certain it was not by accident. You’re here because you heard one of our podcasts, watched one of our YouTube videos, or read one of our blog posts.
Whether you knew it or not, you were the unwitting participant of our inbound marketing effort. And it’s still a major part of how we reach more creatives. We produce pieces of content that bring some kind of value to you, build awareness of The Futur’s brand, and establish expertise in the process.
It’s been through our inbound marketing that we’ve been able to reach such a large audience. Maybe inbound will work just as well for you. Maybe it will be outbound.
But if you want to learn how to increase your brand’s exposure to reach higher-quality leads just like we did, you’ll definitely want to sign up for this lecture series.
Chris Do
Chris Do is an Emmy award winning director, designer, strategist and educator. He’s the Chief Strategist and CEO of Blind, executive producer of The Skool, and the Founder and CEO of The Futur— an online education platform that teaches the business of design to creative thinkers.
This lecture series is for anyone looking to amplify their marketing efforts.
It doesn’t matter what level of knowledge you have on marketing. Myself and Mr. Ben Burns will teach you the techniques and tactics to convert leads into high-quality business opportunities. This is for you:
- Students
- Freelancers
- Creative Directors
- Studio Owners
How to Find Clients
- Multi-part lecture
- Follow-along workbook
- Recommended reading
- Establish an inbound strategy
- Bonus material
- Lifetime updates
How to Find Clients
- Multi-part lecture
- Follow-along workbook
- Recommended reading
- Establish an inbound strategy
- Bonus material
- Lifetime updates
How to Find Clients
Everything you need to know about generating awesome leads. Ever wonder how some studios and freelancers wind up with the coolest projects? Learn how... here.
- Multi-part lecture
- Follow-along workbook
- Recommended reading
- Establish an inbound strategy
- Bonus material
- Lifetime updates
Learn the fundamentals of typography to create visually stunning, impactful work. Start to see type differently when you practice and apply typographic principles, and finally understand why and how layouts look go
Attract more leads
Create a strong online presence that makes it even easier for prospective clients to find you.
Build your brand
Promote your business to increase your brand’s recognition and familiarity to prospects.
Understand every channel
Know what content goes where to create the most impact, reach more leads, and create a customer base.
Learn which strategy can be most effective for your business.
Both inbound and outbound methods are highly effective, but there’s one that might be the secret sauce to making your business boost online. Chris and Ben teach you how both are applied.
Map out the buyer’s journey.
Be steps ahead of your leads and with the appropriate content to attract them to your site. Find out what necessary steps you can take through each piece of the funnel to create the most impact.
Know where to promote your business.
There’s a time and place for everything, including the content you put out. Depending on where your leads are, there are specific methods to implement to make sure you find them in the right place, at the right time.
Know who to target, before you know who they are.
As part of the bonus material in this lecture series, you’ll learn how to generate a user profile (or persona). This will help you determine your perfect client and how you can best market to them.
Learn which strategy can be most effective for your business.
Both inbound and outbound methods are highly effective, but there’s one that might be the secret sauce to making your business boost online. Chris and Ben teach you how both are applied.
Map out the buyer’s journey.
Be steps ahead of your leads and with the appropriate content to attract them to your site. Find out what necessary steps you can take through each piece of the funnel to create the most impact.
Know where to promote your business.
There’s a time and place for everything, including the content you put out. Depending on where your leads are, there are specific methods to implement to make sure you find them in the right place, at the right time.
Know who to target, before you know who they are.
As part of the bonus material in this lecture series, you’ll learn how to generate a user profile (or persona). This will help you determine your perfect client and how you can best market to them.
Learn which strategy can be most effective for your business.
Both inbound and outbound methods are highly effective, but there’s one that might be the secret sauce to making your business boost online. Chris and Ben teach you how both are applied.
Map out the buyer’s journey.
Be steps ahead of your leads and with the appropriate content to attract them to your site. Find out what necessary steps you can take through each piece of the funnel to create the most impact.
Know where to promote your business.
There’s a time and place for everything, including the content you put out. Depending on where your leads are, there are specific methods to implement to make sure you find them in the right place, at the right time.
Know who to target, before you know who they are.
As part of the bonus material in this lecture series, you’ll learn how to generate a user profile (or persona). This will help you determine your perfect client and how you can best market to them.
Take a deep dive into all things type
In each video lesson, Chris will teach you about typographic principles, the history of type, and how to apply the fundamentals across your design work.
Stretch and flex your design muscles
Practice what you've learned in the video lectures to push your skills further. Do the homework as many times as you need to fully grasp the material.
Watch Chris work
See how Chris makes improvements to previous students’ work using typographic principles. Then, take notes of how you can apply these same techniques to your own work.
Watch your skills develop
See your designs take on a whole new shape and meaning as you move through the course. Start to feel comfortable and confident with typography.
Get access to the community
Your enrollment includes access to our private Slack channel and an invitation to Circle. Connect and keep learning with your instructor, Chris Do, and Typography students around the world.
This course is for any designer looking to understand type to improve their layout and design skills.
I learned more about typography in this course than during my BA in graphic design. This gives me confidence that I can make effective layouts and better design of any kind. I also felt I was part of a community, who learned together. Once a week for seven weeks, Chris critiqued our submitted layouts and this motivated us to put knowledge into practice and submit our work. This course is the best investment I've made in myself in becoming a better graphic designer. And I've invested in a lot of courses and books.
This lecture series is for anyone looking to amplify their marketing efforts.
It doesn’t matter what level of knowledge you have on marketing. Myself and Mr. Ben Burns will teach you the techniques and tactics to convert leads into high-quality business opportunities. This is for you:
- Students
- Freelancers
- Creative Directors
- Studio Owners
Chris Do is an Emmy award-winning designer, director, CEO and Chief Strategist of Blind and the founder of The Futur—an online education platform with the mission of teaching 1 billion people how to make a living doing what they love.
He currently serves as the chairman of the board for the SPJA, and as an advisor to Saleshood. He has also served as: advisory board member for AIGA/LA, Emmys Motion & Title Design Peer Group, Otis Board of Governors, Santa Monica College and Woodbury University.
Selected Videos
Course Curriculum
How to Find Clients
A comprehensive lecture series on marketing yourself and generating the high quality leads you want.
- Multi-part lecture
- Follow-along workbook
- Recommended reading
- Establish an inbound strategy
- Bonus material
- Lifetime updates
