You know that expression, “if you build it, they will come”? Well, that doesn’t necessarily apply to your portfolio. When it comes to showing your work, the aesthetics just don’t cut it.
Sure, they can see the deliverables you submitted to previous clients, and yes, they look amazing, but they want to know how you got to that final design. They want to know your process.
Case studies are an excellent way to walk clients through your process, start to finish. They gain insight into your strategy and ways of thinking. They’ll even be able to tell early on if you’re the right match for their project.
You’ll be surprised at how much more excited you’ll be to show your work—all the way through.
When you demonstrate your process and impact, prospective clients will know you’re the real deal.
Know where to start, how to prioritize information to create impactful case studies, and how to move forward.
The Complete Case Study guidebook gives you the clarity you need with recommendations for where to start, how to synthesize information, and how to craft compelling case studies.
The one-page client user persona template helps you identify and speak directly to your ideal clients.
The job jacket template helps you avoid writers block (staring at that blank screen) by collecting information early and accurately.
A simple worksheet that will help you construct a solid narrative for your case study from beginning to end. No more boring copy!
The Complete Case Study guidebook gives you the clarity you need with recommendations for where to start, how to synthesize information, and how to craft compelling case studies.
The one-page client user persona template helps you identify and speak directly to your ideal clients.
The job jacket template helps you avoid writers block (staring at that blank screen) by collecting information early and accurately.
A simple worksheet that will help you construct a solid narrative for your case study from beginning to end. No more boring copy!
This toolkit was made for you to be proud of your portfolio, feel confident in sharing your process and results, and land bigger, better clients:
Great case studies can be used in many ways, but they are most effective at closing leads when paired with a perfect proposal. Buy both great resources together and save over 10%!
As a self-taught designer typography 01 course improved my approach towards design dramatically. It is way differentiated me from my peers at work even though they were more experienced. The way Chris critiques taught me how to explain my design and point out when its not working/something is missing. Typography 01 course on my CV also landed me a lot of interviews. (which I really thought were not even in my league back then).
Typography 01 was my very first online course after being in the field for over 20 years. I learned more about myself and my skills in the Typography 01 course than I had in those 20 years. I rediscovered passions for type that I had let slip and the input from all the instructors was amazingly valuable. I'm super grateful for the whole experience as it has already helped me in my work setting, results were basically next project after taking the course. Thank You to all the folks that make Futur happen.
The Typography course is an impactful journey that takes you through the process of learning how good typography came to be and how it can be implemented throughout any composition. Coming out of this course, anyone will have a strong set of eyes and skill in delivering substantial typography choices in design projects. The Future team has done an excellent job capturing the history, practicality, and opportunity typography provides when it is approached in a creative but methodical way; so much appreciation for this course!
Without any traditional design education, I always used to struggle with understanding the fundamental design principles. One of the most valuable parts of the course was seeing the way Chris critiques design work. That helped me improve my design thinking and process as well, and it made me understand what clients are looking for in design work. I would highly recommend the Typography 01 Course to anyone struggling with deeply understanding what good design is built upon.
In each video lesson, Chris will teach you about typographic principles, the history of type, and how to apply the fundamentals across your design work.
Practice what you’ve learned in the video lectures to push your skills further. Do the homework as many times as you need to fully grasp the material.
See how Chris makes improvements to previous students’ work using typographic principles. Then, take notes of how you can apply these same techniques to your own work.
See your designs take on a whole new shape and meaning as you move through the course. Start to feel comfortable and confident with typography.
Your enrollment includes access to our private Slack channel and an invitation to Circle. Connect and keep learning with your instructor, Chris Do, and Typography students around the world.
In each video lesson, Chris will teach you about typographic principles, the history of type, and how to apply the fundamentals across your design work.
In each video lesson, Chris will teach you about typographic principles, the history of type, and how to apply the fundamentals across your design work.
See how Chris makes improvements to previous students’ work using typographic principles. Then, take notes of how you can apply these same techniques to your own work.
See your designs take on a whole new shape and meaning as you move through the course. Start to feel comfortable and confident with typography.
Your enrollment includes access to our private Slack channel and an invitation to Circle. Connect and keep learning with your instructor, Chris Do, and Typography students around the world.
I learned more about typography in this course than during my BA in graphic design. This gives me confidence that I can make effective layouts and better design of any kind. I also felt I was part of a community, who learned together. Once a week for seven weeks, Chris critiqued our submitted layouts and this motivated us to put knowledge into practice and submit our work. This course is the best investment I've made in myself in becoming a better graphic designer. And I've invested in a lot of courses and books.
Chris Do is an Emmy award-winning designer, director, CEO and Chief Strategist of Blind and the founder of The Futur—an online education platform with the mission of teaching 1 billion people how to make a living doing what they love.
He currently serves as the chairman of the board for the SPJA, and as an advisor to Saleshood. He has also served as: advisory board member for AIGA/LA, Emmys Motion & Title Design Peer Group, Otis Board of Governors, Santa Monica College and Woodbury University.
Graphic Design Tutorial: 10 Typography rules to help you improve your type skills. Get better at graphic design by understanding how to use type. Improve your layouts instantly by following these 10 easy to follow rules.
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Is it necessary to use a grid for your designs? In this video, Chris gives his honest answer, and shows how to create a grid using the Fibonacci Sequence.
Our most popular course will show you the tools, techniques, and principles to use type like a master.