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Good work just isn’t enough.

You know that expression, “if you build it, they will come”? Well, that doesn’t necessarily apply to your portfolio. When it comes to showing your work, the aesthetics just don’t cut it.

Clients want to see what you can do.

Sure, they can see the deliverables you submitted to previous clients, and yes, they look amazing, but they want to know how you got to that final design. They want to know your process.

This is where case studies shine.

Case studies are an excellent way to walk clients through your process, start to finish. They gain insight into your strategy and ways of thinking. They’ll even be able to tell early on if you’re the right match for their project.

The Complete Case Study

Stop wasting time on your portfolio.

Feel Confident

You’ll be surprised at how much more excited you’ll be to show your work—all the way through.

Charge & Close More

When you demonstrate your process and impact, prospective clients will know you’re the real deal.

Get Clear Direction

Know where to start, how to prioritize information to create impactful case studies, and how to move forward.

Inside This Course
What’s Included

Get tactical direction

The Complete Case Study guidebook gives you the clarity you need with recommendations for where to start, how to synthesize information, and how to craft compelling case studies.

Understand your clients

The one-page client user persona template helps you identify and speak directly to your ideal clients.

Find inspiration

The job jacket template helps you avoid writers block (staring at that blank screen) by collecting information early and accurately.

Tell your story vividly

A simple worksheet that will help you construct a solid narrative for your case study from beginning to end. No more boring copy!

Inside This Course
What You Will Learn

Get tactical direction

The Complete Case Study guidebook gives you the clarity you need with recommendations for where to start, how to synthesize information, and how to craft compelling case studies.

Understand your clients

The one-page client user persona template helps you identify and speak directly to your ideal clients.

Find inspiration

The job jacket template helps you avoid writers block (staring at that blank screen) by collecting information early and accurately.

Tell your story vividly

A simple worksheet that will help you construct a solid narrative for your case study from beginning to end. No more boring copy!

Get an inside look at The Complete Case Study

FREE VIDEO
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From the instructor:

It seems simple, but without a framework, case studies are hard to create.

I can remember just starting out as a freelance designer. I was struggling to make ends meet and I was just trying to find anyone who would pay me to create. Those were tough times.

I remember whenever someone asked me for my website or portfolio. I would give them the link or send them the PDF… then follow it up with a whole list of excuses:

  • My site’s down right now, we’re just going through a rebrand
  • We’ve been so busy, we haven’t been able to update things in a while
  • Just a heads up: most of the work up there is student work

Any of those sound familiar?

Every once in a while, I’d crack open my portfolio website to update things and add new projects… and sit staring at the blank text window, wondering what to write. Or I’d open the project-final-FINAL-r23 folder, and wonder how the hell I was supposed to share the client-butchered results with the world. Especially when my first attempts were so much better.

To be honest, I wasn’t the sharpest tool in the shed back in those days. In fact, I’m still far from perfect.

But I’ve learned a few things since then, albeit from the school of hard knocks, which I’m dying to share with you. Minus the hard knocks, of course.

I used to think that if I did great work for clients, more work would follow. That if I just did my best and focused on my craft, that bigger clients would eventually find me.

Boy, was I wrong.

I tried my best to present client work that sometimes I wasn’t even proud of. But my portfolio looked like a dirty laundry basket full of random, mismatched projects.

And the project pages themselves? They came off boring at best. Just a page full of dull imagery, isolated logos, and a basic description.

I struggled with the consequences of my portfolio for years:

  • Losing jobs that should have been mine
  • Not getting past the first phone call
  • Not hearing back after sending my portfolio to new leads
  • Never winning jobs on oDesk (Upwork) or other job sites

I was close to throwing in the towel and getting a job. I wanted to quit. And then I realized something that changed everything.

I realized that most clients can’t see.

I mean they’re not blind (usually), but when it comes to analyzing aesthetics and determining who’s work is better than the rest… they can’t do it. At least not well.

You see, they’re not trained professionals like you and I. They don’t spend their time studying what craftmanship looks like.

And if they don’t see something in your portfolio that’s pretty damn close to what they’re looking for, they move on.

Unless we present our work differently.

Story, process, and assurance are more powerful than aesthetics, styles, and trends. So when we share our work, we need to:

  • capture their attention with a compelling story of solving a unique problem,
  • help them envision working with you as an amazing experience they will love
  • assure them that the end result will achieve the real results they’re after

The best way to hit all three? A compelling case study. Case studies are the way we can present our work by telling the story of the project.

This is the framework that I’ve developed over the years of writing case studies: it’s a fast, flexible, and easy framework that you can use to craft case studies that help you land bigger clients.

When you’re finished with this guidebook, you won’t just have great case studies. You’ll know how to use them. But best of all, you will uncover insights about your own process and clients.

Read More

Ben Burns

Ben Burns is a designer that helps growing businesses increase revenue, expand brand awareness, and earn happier customers. Currently, he serves in a dual role as both the Chief Operating Officer of The Futur and as Digital Creative Director at Blind.

Who this is for

No matter where you’re at in your career, great case studies will help you grow.

This toolkit was made for you to be proud of your portfolio, feel confident in sharing your process and results, and land bigger, better clients:

  • Students
  • Freelancers
  • Studio Owners
  • Creative Directors

The Complete Case Study

What's inside
  • 80+ page guidebook
  • Client persona template
  • Job jacket template
  • Story worksheet
  • Bonus content
  • Lifetime updates

The Complete Case Study

What's inside
  • 80+ page guidebook
  • Client persona template
  • Job jacket template
  • Story worksheet
  • Bonus content
  • Lifetime updates

The Show Your Work Bundle

Great case studies can be used in many ways, but they are most effective at closing leads when paired with a perfect proposal. Buy both great resources together and save over 10%!

  • The Complete Case Study ($79)
  • The Perfect Proposal ($59)
  • 35+ Page Guidebook
  • Example Blind Proposal
  • Keynote Proposal Template
  • Powerpoint Proposal Template
  • Bonus: One-Hour Q&A Webinar
Get both and Save!
Typography 01
01

Learn the fundamentals of typography to create visually stunning, impactful work. Start to see type differently when you practice and apply typographic principles, and finally understand why and how layouts look good.

Difficulty Level
Beginner to intermediate
Prerequisite
Knowledge of Adobe Illustrator or
InDesign recommended
Learning Roadmap
Understand the fundamentals of graphic design and typography to progress your design education.
Best Seller
5,187
Students enrolled
Highly Rated
Featured Student Work
02

Take a look at some of the incredible progress our students have made. We’ll let their before and after’s do the talking here.

Reviews
03

As a self-taught designer typography 01 course improved my approach towards design dramatically. It is way differentiated me from my peers at work even though they were more experienced. The way Chris critiques taught me how to explain my design and point out when its not working/something is missing. Typography 01 course on my CV also landed me a lot of interviews. (which I really thought were not even in my league back then).

Ayesha Haroon
Designer

Typography 01 was my very first online course after being in the field for over 20 years. I learned more about myself and my skills in the Typography 01 course than I had in those 20 years. I rediscovered passions for type that I had let slip and the input from all the instructors was amazingly valuable. I'm super grateful for the whole experience as it has already helped me in my work setting, results were basically next project after taking the course. Thank You to all the folks that make Futur happen.

Jason Jacobson
Designer

The Typography course is an impactful journey that takes you through the process of learning how good typography came to be and how it can be implemented throughout any composition. Coming out of this course, anyone will have a strong set of eyes and skill in delivering substantial typography choices in design projects. The Future team has done an excellent job capturing the history, practicality, and opportunity typography provides when it is approached in a creative but methodical way; so much appreciation for this course!

Riley Jones
Designer

Without any traditional design education, I always used to struggle with understanding the fundamental design principles. One of the most valuable parts of the course was seeing the way Chris critiques design work. That helped me improve my design thinking and process as well, and it made me understand what clients are looking for in design work. I would highly recommend the Typography 01 Course to anyone struggling with deeply understanding what good design is built upon.

Alex Cracan
Designer
How this works
04

Take a deep dive into all things type

In each video lesson, Chris will teach you about typographic principles, the history of type, and how to apply the fundamentals across your design work.

Stretch and flex your design muscles

Practice what you’ve learned in the video lectures to push your skills further. Do the homework as many times as you need to fully grasp the material.

Watch Chris work

See how Chris makes improvements to previous students’ work using typographic principles. Then, take notes of how you can apply these same techniques to your own work.

Watch your skills develop

See your designs take on a whole new shape and meaning as you move through the course. Start to feel comfortable and confident with typography.

Get access to the community

Your enrollment includes access to our private Slack channel and an invitation to Circle. Connect and keep learning with your instructor, Chris Do, and Typography students around the world.

How it works
04

Take a deep dive into all things type

In each video lesson, Chris will teach you about typographic principles, the history of type, and how to apply the fundamentals across your design work.

Take a deep dive into all things type

In each video lesson, Chris will teach you about typographic principles, the history of type, and how to apply the fundamentals across your design work.

Watch Chris work

See how Chris makes improvements to previous students’ work using typographic principles. Then, take notes of how you can apply these same techniques to your own work.

Watch your skills develop

See your designs take on a whole new shape and meaning as you move through the course. Start to feel comfortable and confident with typography.

Get access to the community

Your enrollment includes access to our private Slack channel and an invitation to Circle. Connect and keep learning with your instructor, Chris Do, and Typography students around the world.

Who is this for?
05

This course is for any designer looking to understand type to improve their layout and design skills.

I learned more about typography in this course than during my BA in graphic design. This gives me confidence that I can make effective layouts and better design of any kind. I also felt I was part of a community, who learned together. Once a week for seven weeks, Chris critiqued our submitted layouts and this motivated us to put knowledge into practice and submit our work. This course is the best investment I've made in myself in becoming a better graphic designer. And I've invested in a lot of courses and books.

Bertram Christoffersen
Graphic Designer
Meet your instructor
06
Chris Do
Design Director, CEO of The Futur

Chris Do is an Emmy award-winning designer, director, CEO and Chief Strategist of Blind and the founder of The Futur—an online education platform with the mission of teaching 1 billion people how to make a living doing what they love.

He currently serves as the chairman of the board for the SPJA, and as an advisor to Saleshood. He has also served as: advisory board member for AIGA/LA, Emmys Motion & Title Design Peer Group, Otis Board of Governors, Santa Monica College and Woodbury University.

Follow Chris
Syllabus
07

Get ready to expand your knowledge and understanding of design. Take a look at what you’ll learn in each module, plus a few bonuses along the way.

Course
Curriculum

Move through the modules at your own pace, on your own time. You’ll have lifetime access to the course, so jump back in whenever you need a refresher.
Grids
Typographic Details
Homework Assignment
Layout Critique
Bonus Critiques: April-May 2020
Bonus Content: Website Design Review
Bonus Content: Website Design Review
Join the Conversation
Enroll Now
08

Typography 01

Our most popular course will show you the tools, techniques, and principles to use type like a master.

  • 6+ Hours of video content: grid systems,  contrast, balance, type choices, hierarchy
  • Self-study assignments
  • Watch Chris work
  • Design critique videos
  • Bonus Videos
  • Lifetime updates
$299
Enroll now
Or 3 monthly payments of $99. Click here to set up your payment plan.