Good work just isn’t enough.

You know that expression, “if you build it, they will come”? Well, that doesn’t necessarily apply to your portfolio. When it comes to showing your work, the aesthetics just don’t cut it.

Clients want to see what you can do.

Sure, they can see the deliverables you submitted to previous clients, and yes, they look amazing, but they want to know how you got to that final design. They want to know your process.

This is where case studies shine.

Case studies are an excellent way to walk clients through your process, start to finish. They gain insight into your strategy and ways of thinking. They’ll even be able to tell early on if you’re the right match for their project.

The Complete Case Study

Stop wasting time on your portfolio.

Feel Confident

You’ll be surprised at how much more excited you’ll be to show your work—all the way through.

Charge & Close More

When you demonstrate your process and impact, prospective clients will know you’re the real deal.

Get Clear Direction

Know where to start, how to prioritize information to create impactful case studies, and how to move forward.

Inside This Course
What's Included

Get tactical direction

The Complete Case Study guidebook gives you the clarity you need with recommendations for where to start, how to synthesize information, and how to craft compelling case studies.

Understand your clients

The one-page client user persona template helps you identify and speak directly to your ideal clients.

Find inspiration

The job jacket template helps you avoid writers block (staring at that blank screen) by collecting information early and accurately.

Tell your story vividly

A simple worksheet that will help you construct a solid narrative for your case study from beginning to end. No more boring copy!

Benefits
What You Will Learn

Get tactical direction

The Complete Case Study guidebook gives you the clarity you need with recommendations for where to start, how to synthesize information, and how to craft compelling case studies.

Understand your clients

The one-page client user persona template helps you identify and speak directly to your ideal clients.

Find inspiration

The job jacket template helps you avoid writers block (staring at that blank screen) by collecting information early and accurately.

Tell your story vividly

A simple worksheet that will help you construct a solid narrative for your case study from beginning to end. No more boring copy!

Take a peek inside the Complete Case Study

Watch this intro video with Ben Burns for free

FREE VIDEO
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From the instructor:

It seems simple, but without a framework, case studies are hard to create.

I can remember just starting out as a freelance designer. I was struggling to make ends meet and I was just trying to find anyone who would pay me to create. Those were tough times.

I remember whenever someone asked me for my website or portfolio. I would give them the link or send them the PDF… then follow it up with a whole list of excuses:

  • My site’s down right now, we’re just going through a rebrand
  • We’ve been so busy, we haven’t been able to update things in a while
  • Just a heads up: most of the work up there is student work

Any of those sound familiar?

Every once in a while, I’d crack open my portfolio website to update things and add new projects… and sit staring at the blank text window, wondering what to write. Or I’d open the project-final-FINAL-r23 folder, and wonder how the hell I was supposed to share the client-butchered results with the world. Especially when my first attempts were so much better.

To be honest, I wasn’t the sharpest tool in the shed back in those days. In fact, I’m still far from perfect.

But I’ve learned a few things since then, albeit from the school of hard knocks, which I’m dying to share with you. Minus the hard knocks, of course.

I used to think that if I did great work for clients, more work would follow. That if I just did my best and focused on my craft, that bigger clients would eventually find me.

Boy, was I wrong.

I tried my best to present client work that sometimes I wasn’t even proud of. But my portfolio looked like a dirty laundry basket full of random, mismatched projects.

And the project pages themselves? They came off boring at best. Just a page full of dull imagery, isolated logos, and a basic description.

I struggled with the consequences of my portfolio for years:

  • Losing jobs that should have been mine
  • Not getting past the first phone call
  • Not hearing back after sending my portfolio to new leads
  • Never winning jobs on oDesk (Upwork) or other job sites

I was close to throwing in the towel and getting a job. I wanted to quit. And then I realized something that changed everything.

I realized that most clients can’t see.

I mean they’re not blind (usually), but when it comes to analyzing aesthetics and determining who’s work is better than the rest… they can’t do it. At least not well.

You see, they’re not trained professionals like you and I. They don’t spend their time studying what craftmanship looks like.

And if they don’t see something in your portfolio that’s pretty damn close to what they’re looking for, they move on.

Unless we present our work differently.

Story, process, and assurance are more powerful than aesthetics, styles, and trends. So when we share our work, we need to:

  • capture their attention with a compelling story of solving a unique problem,
  • help them envision working with you as an amazing experience they will love
  • assure them that the end result will achieve the real results they’re after

The best way to hit all three? A compelling case study. Case studies are the way we can present our work by telling the story of the project.

This is the framework that I’ve developed over the years of writing case studies: it’s a fast, flexible, and easy framework that you can use to craft case studies that help you land bigger clients.

When you’re finished with this guidebook, you won’t just have great case studies. You’ll know how to use them. But best of all, you will uncover insights about your own process and clients.

Read More

Ben Burns

Ben Burns is a designer that helps growing businesses increase revenue, expand brand awareness, and earn happier customers. Currently, he serves in a dual role as both the Chief Operating Officer of The Futur and as Digital Creative Director at Blind.

Who this is for:

No matter where you’re at in your career, great case studies will help you grow.

This toolkit was made for you to be proud of your portfolio, feel confident in sharing your process and results, and land bigger, better clients:

  • Students
  • Freelancers
  • Studio Owners
  • Creative Directors

The Complete Case Study

What's inside
  • 80+ page guidebook
  • Client persona template
  • Job jacket template
  • Story worksheet
  • Bonus content
  • Lifetime updates

The Show Your Work Bundle

Great case studies can be used in many ways, but they are most effective at closing leads when paired with a perfect proposal. Buy both great resources together and save over 10%!

  • The Complete Case Study ($79)
  • The Perfect Proposal ($59)
  • 35+ Page Guidebook
  • Example Blind Proposal
  • Keynote Proposal Template
  • Powerpoint Proposal Template
  • Bonus: One-Hour Q&A Webinar
Get both and Save!