When it comes to sales conversations, the chances of you knowing exactly what the client can afford are slim to none. You just can’t read their minds.

But what happens when the client lowballs you? How do you negotiate a lowball offer?

In this video, Chris quickly breaks down the concept of price anchoring, where you state a range of prices for your services. A good example of price anchoring would be a statement like “I charge anywhere between $5,000 and $20,000 for a logo.”

If you’re the one providing the service, you should be the one who says the number first. Drop a high anchor on the client and let them digest it. The client almost always gets stuck with that first high number you tell them.

And if a client lowballs you? Just ignore it.

For more, watch the full video above.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.