In the eighth episode of Building a Brand, we’re pulling back the curtain on the web design and development process for Hamilton Family Brewery.
Up until this point, we’ve been following the design process of the rebrand. Now that the design team has nailed down the visual identity, it’s time to build a website. The website will serve as the digital destination where customers new and old can learn more about the brewery as well as the Hamilton’s story.
The Website Creation Process
1. Discovery
Similar to the discovery session for the rebrand, we also hold a discovery session for the website. This is where we identify the users, their goals, and what they want the website to do.
2. The Sitemap
The sitemap is essentially a 30,000 foot view of the website and the navigation. We’ll piece together what information will be on the site, and how users can move through the site to find what they’re looking for.
3. Wireframe
Once the sitemap is approved, we head into the wireframe. Wireframing is where we zoom into each individual page and figure out what content will go on that specific page. This also helps us get a feel for the flow of the page, and figure out how we can help the user get where they need in as few clicks as possible.
4. Visual Design