Words are simply not enough.

You may have heard this before, but when it comes to pitching motion design work to clients, reciting industry terminology doesn’t get you the job. You shouldn’t have to feel like you need to oversell your work.

To really tell the story, you need strong imagery.

The trick is to pair your pitch with strong imagery, or in this case, styleframes. Styleframes are rendered 2D or 3D still images that determine the look of a motion design piece.

Bridge the gap between your ideas and the client’s vision.

Clients love to stay in the loop. They want to know how your ideas align with their vision, and what that looks like. Styleframes won’t just help you in your pitch; they’ll help you tell stories in more meaningful and impactful ways.

Styleframes

This is everything you need to start making beautiful styleframes.

Learn from an industry veteran.

From foundation to final details, Matthew shares insights from his decade of experience as a creative director, animator, and designer.

Build dynamic narrative sequences.

Learn to tell engaging stories with beautiful imagery. You’ll also learn the technical side of things to apply your styleframes into a 3D environment.

Clearly share your ideas with clients.

Get clients on board with your ideas before you start producing anything. Styleframes are a fantastic way to give clients insight.

Inside This Course
What’s Included

The building blocks

You’ll learn the basic techniques of narrative sequencing, camera framing, perspective, hierarchy, lines, lighting, and contrast.

The pre-cursor to styleframes

Learn how to use mood boards to communicate preliminary ideas. Here you’ll understand how to curate images to define your target aesthetic before you design.

Save time in your search

Find the perfect assets. Learn what search phrases to use– both basic and advanced– to find the assets you need for your mood boards and style frames.

Watch Matthew’s process

Create a detailed style frame in Photoshop from scratch. You’ll learn simple painting and compositing techniques to design your styleframes. You’ll also learn Matthew’s top tips for speeding up your process, color correction, and adding finishing touches to make your images pop.

Inside This Course
What You Will Learn

The building blocks

You’ll learn the basic techniques of narrative sequencing, camera framing, perspective, hierarchy, lines, lighting, and contrast.

The pre-cursor to styleframes

Learn how to use mood boards to communicate preliminary ideas. Here you’ll understand how to curate images to define your target aesthetic before you design.

Save time in your search

Find the perfect assets. Learn what search phrases to use– both basic and advanced– to find the assets you need for your mood boards and style frames.

Watch Matthew’s process

Create a detailed style frame in Photoshop from scratch. You’ll learn simple painting and compositing techniques to design your styleframes. You’ll also learn Matthew’s top tips for speeding up your process, color correction, and adding finishing touches to make your images pop.

Get an inside look at Styleframes

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From the instructor:

This course will help you make the most of every opportunity.

What do I mean by that? Let me start from the beginning.

I went to school at ArtCenter and studied graphic design with a focus on motion design. During my time at ArtCenter, I learned what would be the foundation for just about every project I became a part of: narrative sequencing. This is the concept of using images to tell a story and communicate an idea.

Coming out of ArtCenter, I stepped straight into the motion design field and worked on a number of projects, from commercials, music videos, and content.

I’ve had to wear many different hats throughout each project as a designer, animator, and then eventually, creative director. In a sense, I was learning while on the job.

Anyone in motion design knows that visual communication is a pillar of the industry. Before I could even begin to work on projects, I had to pitch ideas and communicate them not only to clients, but internally to the people that I worked with. There, my visual communication skills were put to the test.

How could I use images, combine them with words, and piece the two together to tell a story? To sell an idea? With none other than Styleframes.

Styleframes are just juicy, beautiful, gorgeous images that tells the client or studio you work at exactly where you’re headed. They help dictate the aesthetic and define key moments in the production.

As a designer, you need to be able to use the tools at your disposal to create an image that communicates the key points of your vision. When you’re selling an idea, it’s extremely important that the image communicates, looks beautiful, and the viewer looking at it understands what you’re trying to tell them.

Styleframes combine the power of Photoshop, photo compositing, and mixing different elements together to create a moment in time that represents what the final outcome of the production will be.

If you go to design school, and you’re enrolled in a motion design program, they should be teaching you this stuff. The unfortunate truth is that not all of them do, and not all of them do it well.

But that’s where this course steps in. You will learn to clearly show the vision of your idea. You’ll be able to deliver highly rendered, quality, beautiful moments in time that help you sell your vision.

Working in this industry, we know that time is precious for everyone. When you get the opportunity to pitch your idea and share it with someone—be it a client or studio—and ultimately sell it, you want to make sure you do it right.

My hope is that when you finish the Styleframes course, you will seize every opportunity to pitch ideas, communicate them in a clear and engaging way, and produce amazing stories that sell.

Read More

Matthew Encina

Matthew Encina is an award-winning creative director of branding, interactive experiences, and video content for Fortune 500 brands, music artists, and video games. For over ten years he has been working on top-tier campaigns at LA’s premier design studios and agencies.

Who this is for:

Tell a visually compelling story in a single frame.

This course gives you the tools and techniques to stand out among your peers, tell vivid stories, and create visuals that clearly communicate your ideas:

  • Motion Designers
  • Animators
  • VFX Artists
  • Storytellers

Styleframes

Create dynamic styleframes that tell compelling stories, and take your motion design to the next level.

What's inside
  • 6+ Hours of Video Content
  • Assignments with designers
  • Real project pitch examples
  • Bonus: build a narrative sequence in 3D
  • Lifetime updates