Styleframes

What do I mean by that? Let me start from the beginning.

I went to school at ArtCenter and studied graphic design with a focus on motion design. During my time at ArtCenter, I learned what would be the foundation for just about every project I became a part of: narrative sequencing. This is the concept of using images to tell a story and communicate an idea.

Coming out of ArtCenter, I stepped straight into the motion design field and worked on a number of projects, from commercials, music videos, and content.

I’ve had to wear many different hats throughout each project as a designer, animator, and then eventually, creative director. In a sense, I was learning while on the job.

Anyone in motion design knows that visual communication is a pillar of the industry. Before I could even begin to work on projects, I had to pitch ideas and communicate them not only to clients, but internally to the people that I worked with. There, my visual communication skills were put to the test.

How could I use images, combine them with words, and piece the two together to tell a story? To sell an idea? With none other than Styleframes.

Styleframes are just juicy, beautiful, gorgeous images that tells the client or studio you work at exactly where you’re headed. They help dictate the aesthetic and define key moments in the production.

As a designer, you need to be able to use the tools at your disposal to create an image that communicates the key points of your vision. When you’re selling an idea, it’s extremely important that the image communicates, looks beautiful, and the viewer looking at it understands what you’re trying to tell them.

Styleframes combine the power of Photoshop, photo compositing, and mixing different elements together to create a moment in time that represents what the final outcome of the production will be.

If you go to design school, and you’re enrolled in a motion design program, they should be teaching you this stuff. The unfortunate truth is that not all of them do, and not all of them do it well.

But that’s where this course steps in. You will learn to clearly show the vision of your idea. You’ll be able to deliver highly rendered, quality, beautiful moments in time that help you sell your vision.

Working in this industry, we know that time is precious for everyone. When you get the opportunity to pitch your idea and share it with someone—be it a client or studio—and ultimately sell it, you want to make sure you do it right.

My hope is that when you finish the Styleframes course, you will seize every opportunity to pitch ideas, communicate them in a clear and engaging way, and produce amazing stories that sell.