Cart Icon

Selling ideas is tough.

We can’t take clients inside our heads and show them what we’re thinking. What we’re trying to sell to them doesn’t even exist yet. We can present visuals to give them an idea, but sometimes that’s not enough.

Landing your dream client is even tougher.

Getting your dream client through the door was one thing, but now comes the challenge. Beyond selling them your ideas, you have to communicate the value you can bring to their business if they choose to work with you.

A perfectly prepared pitch can make it all easier.

Similar to a director's treatment, the pitch is your opportunity to clearly convey your vision to the client. When you define and understand the goal, ideate through the solution, and deliver it in an air-tight presentation, you can create a winning pitch.

Pitch Kit

Stop Pitching. Start Winning.

Articulate the vision

Get clients to see what you see and on board with your vision. Create a masterful pitch like an Oscar-winning director creates their director’s treatment.

Learn to diagnose

Spend your time diagnosing the client’s problem. You’ll ask better questions, dig deeper into how you can help, and understand if you’re the right fit for the job.

Master your mindset

Pitching is a nerve-wracking thing to do. But with this kit, you’ll be able to pitch with a clearer head and confidently devise a solution for your client.

Inside This Course
What’s Included

Have a clear game plan

This kit will show you how to handle the creative brief, run your ideation process, and deliver your presentation.

Gain clarity

In your first meeting, you'll be able to define exactly what you need to create to win the pitch. Ask better questions. Eliminate possibilities. And establish, with your client, clear criteria for what a winning pitch should look like.

Quickly determine what works, and what won’t.

Know how to evaluate your ideas, and speed up your process. Learn how to ideate, test, and refine ideas based on the criteria you establish with your client.

Deliver air-tight pitches.

Know what the client needs to see and hear to award the job to you. Similar to a director's treatment, you'll learn to structure and present your pitch in a way that's detailed, articulate, and fully encapsulates your vision.

Inside This Course
What You Will Learn

Have a clear game plan

This kit will show you how to handle the creative brief, run your ideation process, and deliver your presentation.

Gain clarity

In your first meeting, you'll be able to define exactly what you need to create to win the pitch. Ask better questions. Eliminate possibilities. And establish, with your client, clear criteria for what a winning pitch should look like.

Quickly determine what works, and what won’t.

Know how to evaluate your ideas, and speed up your process. Learn how to ideate, test, and refine ideas based on the criteria you establish with your client.

Deliver air-tight pitches.

Know what the client needs to see and hear to award the job to you. Similar to a director's treatment, you'll learn to structure and present your pitch in a way that's detailed, articulate, and fully encapsulates your vision.

Get an inside look at Pitch Kit

FREE VIDEO
Want to see the full curriculum?
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
From the instructor:

This kit will help you tackle any pitch with confidence.

In my early years as a young creative director at Blind in 2012, I was responsible for landing new clients. But job after job, I lost to our competitors. I was only closing 1/4 opportunities, losing hundreds of thousands of dollars in potential revenue. Every pitch I lost shortened our business' runway.

The client feedback I got as to why they didn't choose my idea went something like this:

  • “Your pitch treatment felt off brand.”
  • “The other companies had a better understanding of what we wanted”
  • “You didn’t show us how you would execute the idea.”
  • “You were too expensive.”

I was frustrated, disappointed and began to doubt myself. I spent so many years trying to master my craft. I couldn't understand why I was losing.

I wasn’t equipped with the know-how to win a client’s business. My understanding of pitching was “the best idea wins.” But how do you define the best idea? This was the critical piece of the puzzle I was missing.

I worked with a business coach, Keir McLaren, to redefine my mindset going into client meetings. Dr. Holtzman, a professor of psychology, trained me on how to ask better questions. Chris Do, the owner of Blind, mentored me on everything he knew about listening, being present, and his process for design. And I read a ton of books on buyer psychology.

A year later I won 20 out of 22 pitches. I brought in the lions share of our companies revenue –$3.9 million. I started landing the biggest clients of my life, like Xbox and Coldplay. And I stopped wasting my time chasing bad ideas. By 2014, I finally understood how to present my ideas in a valuable way to my clients. All because I knew how to surface the clients’ goals, objections, and ideas upfront – before I made anything.

I felt like I had discovered a cheat code for a video game. Pitching went from painful to pleasurable. Because I knew what questions to ask, and how to approach every pitch.

I regained my confidence.

To my surprise, this also resulted in more alignment with my clients and my internal crew. My team was working more autonomously. And there were fewer direction changes from clients after the project started.

This personal growth had little to do with my design skills, and everything to do with how I communicated. The art of pitching isn't something that's taught in school or our careers, but it's such a critical skill in our line of work. So I feel compelled to help.

This is the framework that I’ve developed over the years of pitching in one the most competitive creative fields. It's simple, flexible, and effective.

So what do you say—are you ready to land more clients?

Read More

Matthew Encina

Matthew Encina is an award-winning creative director of branding, interactive experiences, and video content for Fortune 500 brands, music artists, and video games. For over ten years he has been working on top-tier campaigns at LA’s premier design studios and agencies.

Who this is for

If you’re pitching projects to clients, this kit is for you.

Take the stress off of client-facing meetings and come in ready to knock your pitch out of the park. This kit was made with you in mind:

  • Freelancers
  • Entrepreneurs
  • Creative Directors
  • Studio Owners

Pitch Kit

Master the art of the pitch, so you can confidently sell your ideas to the clients of your dreams.

What's inside
  • The Pitch Kit guide
  • Creative brief worksheets
  • Pitch outline worksheets
  • Bonus: Pitch process lecture
  • Lifetime updates