When a client approaches you for a design project, you jump straight into the work. Deep into the project, you realize what many of us in the industry have experienced—endless rounds of revisions and loss of control in your process.
Your client is coming to you not because they want something designed, but because they need a problem solved. Asking the right questions will guide you to the answer, and give your client the chance to share their goals and expectations.
CORE Discovery is a collection of 6 key exercises designed for you and your clients to get aligned on the vision. It empowers you to hold discovery sessions that will turn you into an unparalleled strategic leader and valued partner to your clients.
These exercises allow you and your client to work together to devise a solution. Speak to your clients in a whole new way.
Go beyond the logo. Define what makes your client’s brand different and worth noticing.
Align on the design direction from the first meeting. Keep the project moving on task and on track.
Find out what problem your clients need to solve and what’s important to them and their business. Determine the customer profiles, brand attributes, and establish the creative brief.
You’re not just a designer. You can move the discovery sessions along smoothly and efficiently to land on the client’s vision. You’ll help them exceed their goals and clearly provide a plan of action.
Help clients see why their brand is different and not just another “I do that, too” company. Using the insights from the discovery session, you’ll be able to create designs that are unique and exciting.
The discovery meeting is an essential and necessary step to architecting a brand. It’s what sets the course for everything to come. You’ll quickly learn that this is the most valuable asset to your process, and that you can charge for a discovery session before you charge for the deliverables.
Find out what problem your clients need to solve and what’s important to them and their business. Determine the customer profiles, brand attributes, and establish the creative brief.
You’re not just a designer. You can move the discovery sessions along smoothly and efficiently to land on the client’s vision. You’ll help them exceed their goals and clearly provide a plan of action.
Help clients see why their brand is different and not just another “I do that, too” company. Using the insights from the discovery session, you’ll be able to create designs that are unique and exciting.
The discovery meeting is an essential and necessary step to architecting a brand. It’s what sets the course for everything to come. You’ll quickly learn that this is the most valuable asset to your process, and that you can charge for a discovery session before you charge for the deliverables.
Jose Caballer studied graphic design at Art Center College of Design and was then schooled by the .COM boom at Razorfish one of the first Digital Agencies in the 90’s. In 2001 he started his own pirate ship called The Groop a digital agency he ran for 11 years.
For the freelancer, studio owner, or creative director, CORE Discovery will help you become a better facilitator and run in-depth discovery sessions. This guidebook was made for you:
CORE Discovery is a classic, but it's just the start. With the Advanced Strategy Bundle, you get an additional 23 Pro call videos discussing the material in greater detail.
As a self-taught designer typography 01 course improved my approach towards design dramatically. It is way differentiated me from my peers at work even though they were more experienced. The way Chris critiques taught me how to explain my design and point out when its not working/something is missing. Typography 01 course on my CV also landed me a lot of interviews. (which I really thought were not even in my league back then).
Typography 01 was my very first online course after being in the field for over 20 years. I learned more about myself and my skills in the Typography 01 course than I had in those 20 years. I rediscovered passions for type that I had let slip and the input from all the instructors was amazingly valuable. I'm super grateful for the whole experience as it has already helped me in my work setting, results were basically next project after taking the course. Thank You to all the folks that make Futur happen.
The Typography course is an impactful journey that takes you through the process of learning how good typography came to be and how it can be implemented throughout any composition. Coming out of this course, anyone will have a strong set of eyes and skill in delivering substantial typography choices in design projects. The Future team has done an excellent job capturing the history, practicality, and opportunity typography provides when it is approached in a creative but methodical way; so much appreciation for this course!
Without any traditional design education, I always used to struggle with understanding the fundamental design principles. One of the most valuable parts of the course was seeing the way Chris critiques design work. That helped me improve my design thinking and process as well, and it made me understand what clients are looking for in design work. I would highly recommend the Typography 01 Course to anyone struggling with deeply understanding what good design is built upon.
In each video lesson, Chris will teach you about typographic principles, the history of type, and how to apply the fundamentals across your design work.
Practice what you’ve learned in the video lectures to push your skills further. Do the homework as many times as you need to fully grasp the material.
See how Chris makes improvements to previous students’ work using typographic principles. Then, take notes of how you can apply these same techniques to your own work.
See your designs take on a whole new shape and meaning as you move through the course. Start to feel comfortable and confident with typography.
Your enrollment includes access to our private Slack channel and an invitation to Circle. Connect and keep learning with your instructor, Chris Do, and Typography students around the world.
In each video lesson, Chris will teach you about typographic principles, the history of type, and how to apply the fundamentals across your design work.
In each video lesson, Chris will teach you about typographic principles, the history of type, and how to apply the fundamentals across your design work.
See how Chris makes improvements to previous students’ work using typographic principles. Then, take notes of how you can apply these same techniques to your own work.
See your designs take on a whole new shape and meaning as you move through the course. Start to feel comfortable and confident with typography.
Your enrollment includes access to our private Slack channel and an invitation to Circle. Connect and keep learning with your instructor, Chris Do, and Typography students around the world.
I learned more about typography in this course than during my BA in graphic design. This gives me confidence that I can make effective layouts and better design of any kind. I also felt I was part of a community, who learned together. Once a week for seven weeks, Chris critiqued our submitted layouts and this motivated us to put knowledge into practice and submit our work. This course is the best investment I've made in myself in becoming a better graphic designer. And I've invested in a lot of courses and books.
Chris Do is an Emmy award-winning designer, director, CEO and Chief Strategist of Blind and the founder of The Futur—an online education platform with the mission of teaching 1 billion people how to make a living doing what they love.
He currently serves as the chairman of the board for the SPJA, and as an advisor to Saleshood. He has also served as: advisory board member for AIGA/LA, Emmys Motion & Title Design Peer Group, Otis Board of Governors, Santa Monica College and Woodbury University.
Graphic Design Tutorial: 10 Typography rules to help you improve your type skills. Get better at graphic design by understanding how to use type. Improve your layouts instantly by following these 10 easy to follow rules.
What makes for good type, layout and design? How can you art direct a designer when it comes to typography. Are there any examples or tutorials on critiquing typography for something with a lot of type?
Is it necessary to use a grid for your designs? In this video, Chris gives his honest answer, and shows how to create a grid using the Fibonacci Sequence.
Our most popular course will show you the tools, techniques, and principles to use type like a master.
