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7 Must-Read Books for Pricing Your Services

Whether you're an entrepreneur, consultant, or creative professional, the ability to sell is pivotal. It goes beyond offering services – it's about creating lasting, mutually beneficial partnerships with your clients. In our competitive landscape, mastering this skill is key.

Chris Do has an entire pricing course in our shop, called Painless Pricing, and can be found talking about pricing and sales conversations within The Futur™ Pro Membership and he loves to share the books that have helped him refine his approach to both.

Below is a list of seven practical books on pricing, negotiation, and crafting compelling sales pitches from seasoned experts who have navigated the complexities of sales and pricing.

Books for Pricing Your Services

Never Split the Difference: Negotiating as if Your Life Depended on It by Chris Voss

Chris Voss, a former FBI hostage negotiator, shares invaluable negotiation tactics in "Never Split the Difference." Readers are drawn to Voss's real-world experiences and the application of negotiation skills in various scenarios. What sets this book apart is its actionable advice on persuasive communication and reaching mutually beneficial agreements. If you want to enhance your negotiation prowess, Voss's insights are both captivating and immediately applicable.

Click here to purchase.

Socratic Selling: How to Ask the Questions That Get the Sale by Kevin Daley

This book is a guide to transforming your sales approach by leveraging the power of insightful inquiries. Readers often appreciate Daley's practical techniques for uncovering client needs, building rapport, and ultimately closing deals. If you're looking to master the art of strategic questioning to boost your sales game, this book is a must-read.

Click here to purchase.

Hourly Billing is Nuts by Jonathan Stark

This book is a wake-up call for professionals still stuck in the hourly billing mindset. Readers praise Stark for his compelling arguments against hourly rates and his advocacy for value-based pricing. If you're looking to break free from the limitations of hourly billing and optimize your pricing strategy for better returns and client satisfaction, you’ll enjoy what’s waiting for you inside “Hourly Billing.”

Click here to purchase.

The Win Without Pitching Manifesto by Blair Enns

This book resonates with professionals looking to change how they approach client engagements. Readers often praise Enns for his bold approach to value-based pricing and the shift from a pitch-centric model to one that emphasizes expertise and client collaboration. If you're tired of traditional pitching and eager to transform your pricing strategy, Enns provides a refreshing perspective.

Click here to purchase.

How to Become a Rainmaker: The Rules for Getting and Keeping Customers and Clients by Jeffrey J. Fox

Jeffrey J. Fox's "How to Become a Rainmaker" is a timeless guide for those seeking to excel in client acquisition and retention. Readers find Fox's no-nonsense approach and actionable advice particularly valuable. Whether you're starting a business or aiming to revitalize your client relationships, this book equips you with practical strategies and a mindset to do so.

Click here to purchase.

Pricing Creativity by Blair Enns

In “Pricing Creativity,” Blair Enns delves deeper into the nuanced world of pricing strategies for creative professionals. Readers appreciate the practical insights into pricing creativity as a service and overcoming common challenges in the creative industry. Enns offers a thoughtful exploration of value-based pricing, making this book essential for anyone in the creative field looking to align their pricing with the value they provide.

Click here to purchase.

Sales Pitch: How to Craft a Story to Stand Out and Win by April Dunford

“Sales Pitch” by April Dunford is a guide to mastering the art of crafting compelling stories to captivate your audience. Readers love Dunford's expertise in positioning and storytelling, finding her insights especially beneficial for creating memorable sales pitches. Whether you're a seasoned professional or new to the sales game, this book offers practical tips and frameworks to make your pitches stand out and resonate with potential clients.

Click here to purchase.

Choose Your Starting Point

Select one book from our list that resonates with your current goals and challenges. Whether it's asking the right questions, negotiating like a pro, or refining your sales pitch, each book offers a unique perspective. Dive into the content, absorb the practical advice, and start implementing these strategies into your business.

Remember, mastery is a gradual process. Apply what you learn, adapt, and refine your approach. The journey toward becoming a sales force to be reckoned with is an ongoing one.

If you’re feeling revved up after reading, chances are you’re excited about your own business and the possibilities that growth could bring. Futur™ Pro is the community you may be looking for, offering the support you need along with a world-class network.

Futur™ Pro offers monthly live coaching calls with Chris Do, community support, and expert teachers there to guide you. Plus, you’ll gain access to a huge video library full of content covering sales, personal branding, social media, and more.

Ready to learn more? Head over to Futur™ Pro and listen to our member testimonials. The community of entrepreneurs is just waiting to meet you. Let us be your safety net as you build your dreams.

7 Must-Read Books for Pricing Your Services

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Elevate your sales and pricing skills with essential reads recommended by Chris Do. Perfect for entrepreneurs and creatives, these books offer expert insights into negotiation and crafting effective sales pitches in today's competitive market.

Elevate your sales and pricing skills with essential reads recommended by Chris Do. Perfect for entrepreneurs and creatives, these books offer expert insights into negotiation and crafting effective sales pitches in today's competitive market.

Whether you're an entrepreneur, consultant, or creative professional, the ability to sell is pivotal. It goes beyond offering services – it's about creating lasting, mutually beneficial partnerships with your clients. In our competitive landscape, mastering this skill is key.

Chris Do has an entire pricing course in our shop, called Painless Pricing, and can be found talking about pricing and sales conversations within The Futur™ Pro Membership and he loves to share the books that have helped him refine his approach to both.

Below is a list of seven practical books on pricing, negotiation, and crafting compelling sales pitches from seasoned experts who have navigated the complexities of sales and pricing.

Books for Pricing Your Services

Never Split the Difference: Negotiating as if Your Life Depended on It by Chris Voss

Chris Voss, a former FBI hostage negotiator, shares invaluable negotiation tactics in "Never Split the Difference." Readers are drawn to Voss's real-world experiences and the application of negotiation skills in various scenarios. What sets this book apart is its actionable advice on persuasive communication and reaching mutually beneficial agreements. If you want to enhance your negotiation prowess, Voss's insights are both captivating and immediately applicable.

Click here to purchase.

Socratic Selling: How to Ask the Questions That Get the Sale by Kevin Daley

This book is a guide to transforming your sales approach by leveraging the power of insightful inquiries. Readers often appreciate Daley's practical techniques for uncovering client needs, building rapport, and ultimately closing deals. If you're looking to master the art of strategic questioning to boost your sales game, this book is a must-read.

Click here to purchase.

Hourly Billing is Nuts by Jonathan Stark

This book is a wake-up call for professionals still stuck in the hourly billing mindset. Readers praise Stark for his compelling arguments against hourly rates and his advocacy for value-based pricing. If you're looking to break free from the limitations of hourly billing and optimize your pricing strategy for better returns and client satisfaction, you’ll enjoy what’s waiting for you inside “Hourly Billing.”

Click here to purchase.

The Win Without Pitching Manifesto by Blair Enns

This book resonates with professionals looking to change how they approach client engagements. Readers often praise Enns for his bold approach to value-based pricing and the shift from a pitch-centric model to one that emphasizes expertise and client collaboration. If you're tired of traditional pitching and eager to transform your pricing strategy, Enns provides a refreshing perspective.

Click here to purchase.

How to Become a Rainmaker: The Rules for Getting and Keeping Customers and Clients by Jeffrey J. Fox

Jeffrey J. Fox's "How to Become a Rainmaker" is a timeless guide for those seeking to excel in client acquisition and retention. Readers find Fox's no-nonsense approach and actionable advice particularly valuable. Whether you're starting a business or aiming to revitalize your client relationships, this book equips you with practical strategies and a mindset to do so.

Click here to purchase.

Pricing Creativity by Blair Enns

In “Pricing Creativity,” Blair Enns delves deeper into the nuanced world of pricing strategies for creative professionals. Readers appreciate the practical insights into pricing creativity as a service and overcoming common challenges in the creative industry. Enns offers a thoughtful exploration of value-based pricing, making this book essential for anyone in the creative field looking to align their pricing with the value they provide.

Click here to purchase.

Sales Pitch: How to Craft a Story to Stand Out and Win by April Dunford

“Sales Pitch” by April Dunford is a guide to mastering the art of crafting compelling stories to captivate your audience. Readers love Dunford's expertise in positioning and storytelling, finding her insights especially beneficial for creating memorable sales pitches. Whether you're a seasoned professional or new to the sales game, this book offers practical tips and frameworks to make your pitches stand out and resonate with potential clients.

Click here to purchase.

Choose Your Starting Point

Select one book from our list that resonates with your current goals and challenges. Whether it's asking the right questions, negotiating like a pro, or refining your sales pitch, each book offers a unique perspective. Dive into the content, absorb the practical advice, and start implementing these strategies into your business.

Remember, mastery is a gradual process. Apply what you learn, adapt, and refine your approach. The journey toward becoming a sales force to be reckoned with is an ongoing one.

If you’re feeling revved up after reading, chances are you’re excited about your own business and the possibilities that growth could bring. Futur™ Pro is the community you may be looking for, offering the support you need along with a world-class network.

Futur™ Pro offers monthly live coaching calls with Chris Do, community support, and expert teachers there to guide you. Plus, you’ll gain access to a huge video library full of content covering sales, personal branding, social media, and more.

Ready to learn more? Head over to Futur™ Pro and listen to our member testimonials. The community of entrepreneurs is just waiting to meet you. Let us be your safety net as you build your dreams.

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