Episode
27

Staying Persistent Despite Catastrophic Failure

99 No's, 1 Yes. What does it mean to keep going? Should you?

How can you turn defeat and failure into a learning moment? Persistence was something that was brought up in the last episode with Chris Edwards, and Chris and Stewart take the conversation farther. A word of warning: this episode does get a little dark, and some of you might find it a little depressing.

Confronting new challenges and finding new ways to solve problems can either be thrilling or absolutely terrifying, depending on your personality. As creatives, it’s part of our DNA to think outside the box and approach problems with unorthodox solutions. But how do you find that spark, that energy, to devise solutions when you’re facing failure? How do you keep going?

Chris gives a few words of advice to keep pushing. One: you can’t convince people to do something, especially your clients. What he advises instead is to build trust, act in their best interest, and think about what might serve them best, regardless if there’s any benefit there for you or not. Slowly but surely, clients will want to talk to you just to hear your thoughts and listen to your feedback. They might start to come to you for all kinds of things, project-related or not.

Two: The relationship you have with your clients is built on trust. Sometimes what your clients want isn’t what they need, and we have to clarify that. With a foundation of trust, your client leans in to your ideas more knowing that you are a person who has their best interest at heart.

Three: The things we make are a by-product of our thinking. What you’re selling to clients is assurance; assurance they’ll be taken care of, they’ll be heard, and their problem will be solved when you deliver the work.

Four: From his personal experience, Chris shares that he only accepts a job if he and the client feels, to mutual satisfaction, that both parties will benefit.

Pushing through to persistence can prove to be quite challenging, but when you work towards building relationships, fostering trust, and asking the right questions, you’ll find that keeping your head up might be easier than you think.