We’ll be honest: some sales conversations are particularly tough. Clients all come to the conversation with different concerns, wanting to hear different things from you in order for them to feel a little more at ease.

In this video, Chris role-plays with a tough client who’s solely fishing for a price. Antan, who’s playing the role of the client, has a very specific project in the pipeline with a goal to double their revenue in the next year. Antan wants to make sure the price he pays gets him the best possible solution for the company to reach their revenue goals.

Watch as Chris navigates through this difficult client role-play with questions and digging deeper into what the client really needs.

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