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When Elay Cohen moved to Silicon Valley from his hometown of Toronto, he had dreams of starting his own successful company. It would be fifteen years until that dream came true, but it’s safe to say that it was worth the wait. SalesHood is changing the face of sales culture. During those first fifteen years, Elay became an expert in his field and became known in the tech world as one of the main players who helped grow Salesforce into the multi-billion-dollar enterprise it is today.
Chris got a chance to sit down and chat with his client and friend to find out how
Elay stays productive while he’s busy running a fast-growing company and
writing his second book. Here are some of the great tips Elay had to share:
1. Set small goals
For Elay, every day begins with one simple action: making the bed. Yes, even this little step provides a sense of accomplishment to start your day. It’s all about getting something done and moving on to the next task. Elay sets his days up as a series of goals, sometimes even dividing them up between the morning and afternoon. Thinking small allows you to move forward at a manageable pace instead of feeling overwhelmed by how much has to be done. Elay applies these same principles to his business by thinking of his annual targets in terms of monthly and quarterly objectives.
