You might better know Jen and Amy Hood by their clever business name: Hoodzpah. The California-born, Kentucky-raised twin sisters co-founded their brand identity and type design studio because they had to. And before they were ready to.

In this episode, Jen and Amy talk shop with us about how Hoodzpah came to be, the source of their entrepreneurial spirit, taking joy in doing the work, and how they’ve landed coveted clients like Disney, Target, and Nike.

The conversation gets even more interesting when Chris asks, “How much do you charge for a logo?” A question that ultimately leads to a spirited debate on pricing and relative value.

If you’re a designer, or considering starting your own design business, then give this one a listen and learn from two helpful and acclaimed design pros.

Sign up for the Conversational Selling Workshop in London here.