If you’ve ever wondered what a Creative Director does every day, we got to follow Matthew Encina around to find out. We pull back the curtain to see his morning rituals, the tools he uses to stay organized, and how he manages the team of animators and designers at Blind. From the first alarm at 5:55 AM, to unwinding with a brief journaling session, here’s everything Creative Director Matthew Encina does in 24 hours.
5:55 AM - Alarm goes off. Head down to the kitchen and make some coffee—stat.
6:47 AM - Spend 5 minutes journaling and goal setting. This is a daily morning ritual for Matthew.
7:19 AM - Head to the gym. On the way there, he tunes into some good podcasts: GaryVee, 99% Invisible, How I Built This, Startup, Branding like a Boss, and of course, The Futur podcast.
After his morning workout, it’s time to head to the office.
10:02 AM - Arrive at Blind studio. Refuel with another cup of coffee.
10:31 AM - Write out to-dos for the day. Matthew uses the bullet journal format, where circles represent meetings/calls, and the boxes mean to-dos.
10:53 AM - Schedule Futur posts for social media.
11:36 AM - Review edits with Jon, video editor at Blind.
12:24 PM - Write script for an upcoming YouTube episode.
12:30 PM - Jump into the first meeting of the day.