Welcome to design therapy with Chris Do.

In our constantly connected world, the amount of information available to us seems infinite. Between trends, current events, books, and new studies brought to light every single day, there’s quite a lot to take in. So much, in fact, that it can actually stress people out. In this episode, brand strategist Melinda Livsey joins us to discuss the phenomenon of Information Overload.

As a business owner, there’s even more that you feel like you have to pay attention to. You have your team, your competitors, the changing tides of the industry, your leadership style, the books you read. We could go on and on, but you probably get the gist. There’s a lot.

One way to combat Information Overload is to train your brain. Pretend there’s two of you; one person is running the business, and the other person is learning new things. The one running the business tells the person who’s learning, “We’re looking to do better at ____.” Each time you pick up a book, magazine, or article, you’re looking for answers to the specific problem you have.

Let’s say you go to the grocery store. When you have a specific shopping list, you know exactly where to go, what to look for, and walk out of the store with everything you need. Without a list, you spend more time wandering through the aisles and either buying too much, or not enough.

Take the time to organize your thoughts. Figure out what is the most important problem you need to solve for yourself and find the information that provides the most aid.

Keep up with Melinda by visiting her website: https://www.marksandmaker.com/

‍