…Literally. Last week, our Pro Group members flew in to LAX to gear up for a jam-packed weekend at The Futur HQ for our first meetup of 2020.
On Thursday, February 27th, we held a special brand masterclass workshop & certification hosted by the brand master himself, Marty Neumeier, which kicked off our weekend with the Pro Group on a high note.
Saturday, Feb. 29th
Following Marty’s masterclass workshop, the Pro members got the chance to dive deeper into the topics presented and discussion. With both a whiteboard session and an after-hours powwow, each member of the group had the chance to explore the five disciplines of a brand further—differentiation, collaboration, innovation, validation, and cultivation—and learn how to give their brand strategy approach a new edge.
Matthew and Pro member, Mo, expand on one of the topics from the workshop with the group.
Sunday, March 1st
Sunday we were up bright and early, laced up our best hiking shoes, and headed for the rolling California hills for a group hike. Along with the stunning views of the Santa Monica area, we laughed a little too hard, and shared even better conversations.
Our weekend-long meetup came to a close with a content creation session at The Futur studio, where Pro members recorded and produced content for their own channels.
The Pro Group getting back to nature.
This meetup was—without a doubt—another one for the books. We’d like to say a huge thank you to our amazing group of Pro members who came all the way to LA for an unforgettable weekend. We’re immensely grateful to be able to connect with our amazing community at events like these.
If you’re a creative entrepreneur, the Pro Group is the place to be. Just a few of the perks include exclusive content, weekly face time with Chris, Ben, Matthew, and Greg, and access to a global community of like-minded individuals who will push, support, and celebrate you. Click here to learn more about how you can join The Futur Pro Group.