…Literally. Last week, our Pro Group members flew in to LAX to gear up for a jam-packed weekend at The Futur HQ for our first meetup of 2020.
On Thursday, February 27th, we held a special brand masterclass workshop & certification hosted by the brand master himself, Marty Neumeier, which kicked off our weekend with the Pro Group on a high note.
Saturday, Feb. 29th
Following Marty’s masterclass workshop, the Pro members got the chance to dive deeper into the topics presented and discussion. With both a whiteboard session and an after-hours powwow, each member of the group had the chance to explore the five disciplines of a brand further—differentiation, collaboration, innovation, validation, and cultivation—and learn how to give their brand strategy approach a new edge.