When all the design work is complete, there’s just one thing left to do: pass it down for the client to use. But with that comes a major risk. How do you know whether or not the client will mess with the designs you worked so hard to create?
In the 11th and final episode of our Building a Brand series, Matthew, Ben, and the team at Blind get ready to hand off the brand style guide to the Hamilton’s. Over the past year, the designers at Blind have been working to rebrand the visual identity of Hamilton Family Brewery.
They’ve created a new logo, website, package design for their beer cans, and brand video for the Hamiltons to unveil their new brand in their homegrown brewery, as well as in retail stores.
Since the Hamiltons don’t have an internal design team, passing the brand style guide off to Josh and Crysten needs to be done carefully.
What is a Brand Style Guide?
A brand style guide (also known as a brand book, brand guideline, brand bible, or style manual) is the best way to hand off a branding project to a client. Their purpose is to make sure a brand stays visually consistent across every touchpoint.