Clients don't hire the best option, they hire the least risky option. When they pay more for a logo, what are they really paying for? What's the difference between hiring someone like Chris and a designer from Instagram? What questions can you ask for your clients to tell you what they value?

In this cutdown, Chris showcases how you can address what makes you stand out and why they wouldn't hire someone else. He also shares what's stopping most creatives from being able to charge $18k and how was able to do it.