If you’re like a good 90% of designers, the idea makes you a least a little uncomfortable. So how do you react? Do you try to convince the client that you know the answer to every problem they’ve ever had, or do you admit up front that you don’t know everything?
As counterintuitive as it might seem, it’s the second option that truly leads to confidence. Here’s why.
Understanding the Context
So you walk into a room to give a presentation to a client. You feel like there’s a gigantic spotlight on you. You feel judged. You feel like the only way to make it through the meeting is to convince the client that you know everything.
But it’s not so different from the client’s perspective. In most cases they’re just as nervous as you are. And in most cases they’re just as eager to make a good impression. If you walk in trying to convince them that you know everything, you’ll make the client even more nervous. Why? Because they don’t want to be wrong, either.
And let’s take that thought one step further. Let’s say you walk in wanting to prove to the client that you have an answer for their every question. What happens when you inevitably slip up? If you emphatically say something that your client knows is wrong, you’ve immediately lost all credibility.

