Be The First To Know

Welcome aboard! We are thrilled to have you.
Uh oh, something went wrong. Try submitting the form again.
Video Content

Making the Perfect Beer Commercial – Building A Brand, Ep 10

Get a behind-the-scenes look at the brand video creation process.

In the tenth episode of our hit series, Building a Brand, the team at Blind gears up to shoot the perfect beer commercial for Hamilton Family Brewery.

The production team takes us behind the scenes of each process to plan, shoot, edit, and deliver the video to the Hamilton’s.

Why Create a Brand Video?

Video is increasingly becoming one of the biggest parts of any marketing strategy. Video educates and entertains us, so creating a brand video for clients is a must. It tells their story in a way that connects their current and future customers with their brand.

The goal of the brand video for the Hamilton’s is to demonstrate who they are as a family, as a brewery, and as a member of the Rancho Cucamonga community.

The Three Phases of Production

The video production process is broken down into three parts: pre-production, production, and post-production.

Pre-production is where all the planning takes place. The video team identifies the communication goal of the video, and figures out how to execute this successfully. They’ll select the locations to shoot in, what crew members are needed, and schedule and plan all the shots they need to capture the day of the shoot.

Production involves capturing everything from the picture to sound for the video. The team will get all the raw source material for the final edit.

Finally, post-production is where it all comes together. The raw video and sound is edited into a tight story. Then, the editors layer in music to dictate how they want the viewer to feel. And for the last step, they’ll color-correct and add graphics to make the video pop.

Why is Music So Important?

The biggest challenge for any video is choosing the right music. Music influences our emotions more than the picture. It has a deeper impact, so the music has to be just right, or else the video won’t produce the desired effect.

As Matthew says in the video, if you think shooting, color-correcting, and editing is tough, try finding the perfect music.

Shooting the Beer Commercial

Filming this brand video for the Hamilton’s involved shooting onsite at the brewery and at the Blind studio in Santa Monica, CA. The production team captured b-roll, interviews, and shots of the brewery for the video.

Back at the studio, they captured high-quality b-roll of beer pours to create taste appeal (visuals that tantalize your appetite).

For more on what it takes to make the perfect beer commercial, plus what the Hamilton's had to say about the finished product, watch the full video above.

Watch on
Special Guest
Josh and Crysten Hamilton
guest website
Video Content



What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

Watch on
Special Guest
This is some text inside of a div block.
guest website

More Content Like This

No items found.