Have you ever heard of The Game of Life? It’s a multiplayer board game that was invented by Milton Bradley in the 19th century. The idea was to simulate a person going through all of their life experiences. School, marriage, jobs, and so on. And you, the player, get to decide what they do.

Eric Siu lives his life as if it were a game. It’s no surprise that he is a big gamer, but he’s also an incredibly successful marketer and businessman. Eric runs a marketing agency, a software company, and is the host of two successful podcasts.

And the secret to his success? Gamification. Applying the concepts of leveling up to yourself and your business. Everyone starts as a Level 1, but how far you go is up to you.

In this episode, Eric and Chris go deep into marketing tactics. From targeted ad buys to good old SEO and everything in between. But most importantly, they talk about what you can do with your creativity and how to apply it to marketing.

Thank you to Gusto for sponsoring this episode.