When the web was first created, it was meant to provide equal access to information and remove barriers to communication for everyone. Yet today, it’s far from fully accessible for over a billion people with disabilities (about 15% of the world’s population). And with global aging and medical advancements extending the lives of those with disease or injuries, this gap will only get bigger.
So what can you do?
Start by Recognizing the Problem
Some of the most common impairments that can affect the way people use the web include:
- Visual
- Hearing
- Neurological
- Physical
- Mental
For some, there are special assistive technologies that help them navigate the web. For example, blind people often use screen readers: technology that converts display text into synthesized speech or refreshable Braille. People with motor disabilities can use puff-and-sip systems—tools that work similarly to a joystick, but controlled with breath. They recognize sips or puffs and translate them into mouse clicks or keyboard characters.
‘Web access’ is an umbrella term encompassing “websites, tools, and technologies that are designed and developed so people with disabilities can perceive, understand, navigate, and interact with the web and contribute to it.” Still, web accessibility also benefits people without disabilities:
- On mobile phones, smart watches, smart TVs, and other devices with small screens or different input modes.
- People with temporary disabilities such as a broken arm or lost glasses.
- People with situational limitations—those in bright sunlight or in an environment where audio is not allowed.
- People on a slow, limited, or even expensive bandwidth connection.
Why Address Accessibility?
In making the Internet a place of equal opportunities, there are many practical benefits to making your website accessible.
• Accessibility enhances the brand voice
Now more than ever, it’s important to take a stance on inclusion. Having an accessible website tells the world that you are attentive to all customers and honor best practices. This makes it more appealing for clients to support and recommend you.
• Accessibility expands market outreach
Those with disabilities are part of an overlooked market, yet it’s not a niche one. Design that excludes a segment of consumers will fail to reach its full market potential. People with disabilities are often underserved and/or misunderstood by businesses. But with the help of accessibility features, many of them could very well become loyal users or customers.
• Accessibility minimizes legal risk
In many countries, such as the USA, EU, UK, Israel, and Japan, it’s a legal requirement not to discriminate against people due to their disability. In fact, accessibility lawsuits are on the rise. In 2017, the number of such lawsuits filed in US federal courts totaled about 800 cases. Just two years later, the number of cases nearly tripled to over 2,200.
• Accessibility spurs innovation
Accessibility in products and services often solves unanticipated problems for average users and improves usability.
Case: In the early evolution of the iPhone, Apple began considering the implications that a touchscreen device would be helpful for their blind customers. Iterating over several years behind the scenes, the company invested its resources to develop the predecessor of VoiceOver, the world’s first gesture-based screen reader. With it, users could interact with objects on the screen and intuitively gauge their location and context from audio cues. Within weeks of the launch, Apple received a special commendation from the National Federation of the Blind ‘for designing the first fully accessible touchscreen interface.’
Checklist: 14 Steps to Make Your Website Accessible
Sir Tim Berners-Lee—better known as the father of the Internet—put an emphasis on web accessibility in the early 90s, and it’s still evolving to this day. In 1999, the W3 Consortium released its first set of Web Accessibility Guidelines, which has been updated several times since then. Based on these guidelines, we’ve put together a general checklist to make sure your website is accessible.
1. Enable alt tags for images
Alt tags don’t just improve search ratings. They’re also accommodating to visually-impaired visitors using a screen reader with their browser. If your webpage has decorative images that don’t add information to the content, add an empty alt text field (alt="") so that assistive technologies ignore them.
2. Don’t use autoplay
